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CRM

Affinity vs Bigin by Zoho: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Bigin by Zoho. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Bigin by Zoho starts at $9/mo. Compare all 8 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Affinity freeTry Bigin by Zoho freeAffiliatePrice updated 11d agoUpdated this month
Best Value

Affinity - Affinity for investment professionals; Bigin for small businesses needing an affordable, simple CRM.

Affinity vs Bigin by Zoho: Quick Pricing Facts

FeatureAffinityBigin by Zoho
Starting PriceCustom pricing$9/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Affinity and Bigin by Zoho are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 20 features compared, so the best choice comes down to which features match your needs.

Bigin by Zoho stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Bigin by Zoho
Bigin by Zoho
Try freeAffiliate
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Deal pipeline management
  • Access to Affinity Labs
Free
$0/monthCheapest
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • MCP server: connect your CRM to Claude, Gemini, Copilot & more
  • Deal velocity and conversion analytics
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
Express
$9/monthCheapest
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence and Notetaker
  • Scaled email communication and tracking
  • Premium company and people data enrichment
  • IP Allowlists for enterprise-grade network security
Premier
$15/monthCheapest
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO
  • Custom data governance frameworks
  • Full API Suite access for tech stack integration
  • Dedicated support and implementation
Bigin 360
$21/monthCheapest

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

View all Bigin by Zoho plans
Our Pick

Affinity

Affinity for investment professionals; Bigin for small businesses needing an affordable, simple CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity free

Which Should You Choose?

Choose Affinity if:

  • You manage relationship-based dealflow and need automatic network intelligence
  • Your work involves VC, PE, or strategic partnership management
  • Affinity's relationship intelligence is essential for deal-sourcing workflows

Choose Bigin by Zoho if:

  • You want a simple, affordable pipeline CRM at $7/user/month
  • Your team has straightforward sales pipeline needs without relationship intelligence
  • Bigin is easy to set up and integrates with the Zoho ecosystem

Affinity and Bigin serve completely different use cases. Affinity is for investment professionals. Bigin is for small businesses with simple sales pipelines. The only comparison is price - Bigin wins significantly there. For the right buyer, Affinity's specialized features justify the premium.

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Frequently Asked Questions: Affinity vs Bigin by Zoho

How many pricing plans does Affinity have vs Bigin by Zoho?
Affinity offers 4 pricing plans, while Bigin by Zoho offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Bigin by Zoho offer a free plan?
Bigin by Zoho offers a free plan, while Affinity does not. If budget is a concern, Bigin by Zoho lets you get started at no cost.
Can I save money by paying annually for Affinity or Bigin by Zoho?
Both Affinity and Bigin by Zoho offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence and Notetaker, Scaled email communication and tracking.
Does Affinity or Bigin by Zoho offer custom enterprise pricing?
Affinity offers a custom-priced enterprise tier for larger teams. Bigin by Zoho lists all its pricing publicly.
How do Affinity and Bigin by Zoho compare for CRM?
Both Affinity and Bigin by Zoho are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Bigin by Zoho offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Bigin by Zoho Official Pricing- Vendor pricing page

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