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Affinity vs Bigin by Zoho: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Bigin by Zoho. See all plans, features, and costs at a glance.

Bottom line: Bigin by Zoho starts at $7/mo, making it $1993/mo cheaper than Affinity ($2000/mo). Bigin by Zoho offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Affinity freeTry Bigin by Zoho freeAffiliatePrice updated 4d agoPrice updated 4d ago
Best Value

Affinity - Affinity for investment professionals; Bigin for small businesses needing an affordable, simple CRM.

Affinity vs Bigin by Zoho: Quick Pricing Facts

FeatureAffinityBigin by Zoho
Starting Price$2000/mo$7/mo
Number of Plans45
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Bigin by Zoho is the more affordable option, starting at $7/mo compared to Affinity's $2000/mo. Both are CRM tools with 9 combined pricing plans and 23 features compared.

Bigin by Zoho stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try free
Bigin by Zoho
Bigin by Zoho
Try freeAffiliate
Tier 1
EssentialPopular
$2000/monthCheapest
Includes
  • Automatic activity capture across email and calendar
  • Relationship scoring: see the warmest path to any contact
  • Complete interaction history across your whole firm
  • Deal pipeline tracking from first contact to close
  • Affinity Labs: early access to AI features before they ship
Monthly
Custom pricing
Tier 2
ScalePopular
$2300/month
Includes
  • Everything in Essential
  • Notetaker: automatic meeting capture and follow-up
  • AI Chat: conversational access to your pipeline and network
  • Affinity Ascend: the agent platform built for private capital
  • MCP server: use Affinity data in Claude, ChatGPT, and more
  • Inferred network connections beyond your direct email history
Free
$0/monthCheapest
Tier 3
AdvancedPopular
$2700/month
Includes
  • Everything in Scale
  • Advanced enrichment from PitchBook, Dealroom, and Crunchbase
  • Company Growth Insights: headcount and leadership signals
  • Packaged integrations: Slack, Salesforce, Box, and more
  • Workflow Automations: pipeline moves without manual updates
  • Industry Insights: sourcing matched to your investment thesis
Express
$7/monthCheapest
Tier 4
EnterprisePopular
Custom pricing
Includes
  • Everything in Advanced
  • Fund-level permissions: each team sees only what they should
  • Enterprise SSO: one login, centrally managed by IT
  • Custom data retention for your compliance requirements
  • Unlimited API access: no monthly call limits, including MCP queries
  • Dedicated implementation and success support from day one
Premier
$12/monthCheapest
Tier 5
-
Bigin 360
$18/monthCheapest

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Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

View all Bigin by Zoho plans
Our Pick

Affinity

Affinity for investment professionals; Bigin for small businesses needing an affordable, simple CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Affinity freeFrom $2000/mo

Which Should You Choose?

Choose Affinity if:

  • You manage relationship-based dealflow and need automatic network intelligence
  • Your work involves VC, PE, or strategic partnership management
  • Affinity's relationship intelligence is essential for deal-sourcing workflows

Choose Bigin by Zoho if:

  • You want a simple, affordable pipeline CRM at $7/user/month
  • Your team has straightforward sales pipeline needs without relationship intelligence
  • Bigin is easy to set up and integrates with the Zoho ecosystem

Affinity and Bigin serve completely different use cases. Affinity is for investment professionals. Bigin is for small businesses with simple sales pipelines. The only comparison is price - Bigin wins significantly there. For the right buyer, Affinity's specialized features justify the premium.

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Frequently Asked Questions: Affinity vs Bigin by Zoho

Which is cheaper, Affinity or Bigin by Zoho?
As of August 2026, Bigin by Zoho starts at a lower price point. Affinity starts at $2000/mo while Bigin by Zoho starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Affinity have vs Bigin by Zoho?
Affinity offers 4 pricing plans, while Bigin by Zoho offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Affinity or Bigin by Zoho offer a free plan?
Bigin by Zoho offers a free plan, while Affinity does not. If budget is a concern, Bigin by Zoho lets you get started at no cost.
What is the most popular Affinity plan?
The Essential plan is Affinity's most popular tier, priced at $2000/mo. Key features include Automatic activity capture across email and calendar, Relationship scoring: see the warmest path to any contact, Complete interaction history across your whole firm.
Does Affinity or Bigin by Zoho offer custom enterprise pricing?
Yes, both Affinity and Bigin by Zoho offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Affinity and Bigin by Zoho compare for CRM?
Both Affinity and Bigin by Zoho are CRM tools. Affinity offers 4 plans starting at $2000/mo, while Bigin by Zoho offers 5 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Affinity Official Pricing- Vendor pricing page
  2. Bigin by Zoho Official Pricing- Vendor pricing page

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