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Email Marketing

Amazon SES vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Amazon SES and Emma. See all plans, features, and costs at a glance.

Bottom line: Amazon SES starts at $0.00002/mo, making it $105/mo cheaper than Emma ($105/mo). Amazon SES offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Amazon SES freeTry Emma freePrice updated 11d agoPrice updated 11d ago

Amazon SES vs Emma: Quick Pricing Facts

FeatureAmazon SESEmma
Starting Price$0.00002/mo$105/mo
Number of Plans483
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amazon SES is the more affordable option, starting at $0.00002/mo compared to Emma's $105/mo. Both are Email Marketing tools with 51 combined pricing plans and 22 features compared.

Amazon SES stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Amazon SES
Amazon SES
Try free
Tier 1
SERVICE TYPE
Custom pricing
EMMA LITE INCLUDES:
$105/monthCheapest
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Tier 2
Outbound email
$0/monthCheapest
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Tier 3
Global Endpoints
$0/monthCheapest
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Tier 4
Inbound email
$0/monthCheapest
-
Tier 5
Email Validation
Custom pricing
-
Tier 6
Mail Manager
Custom pricing
-
Tier 7
-Open and mTLS ingress endpoints**
$50/monthCheapest
-
Tier 8
-Email processing***
$0/monthCheapest
-
Tier 9
-Archiving
$2/monthCheapest
-
Tier 10
-Email add ons
Custom pricing
-
Tier 11
Amazon Connect Email
Custom pricing
-
Tier 12
Deliverability Expert Services
Custom pricing
-
Tier 13
ADD ON FEATURES
Custom pricing
-
Tier 14
Tenants
$0/monthCheapest
-
Tier 15
$0.005/1000 emails
Custom pricing
-
Tier 16
Dedicated IPs
Custom pricing
-
Tier 17
- Standard
$25/monthCheapest
-
Tier 18
- Managed
$15/monthCheapest
-
Tier 19
$0.08/1000 emails
$0/monthCheapest
-
Tier 20
$0.04/1000 emails
$10/monthCheapest
-
Tier 21
$0.02/1000 emails
$50/monthCheapest
-
Tier 22
Contact us
$100/monthCheapest
-
Tier 23
Bring Your Own IP Addresses (BYOIP)*
$25/monthCheapest
-
Tier 24
Virtual Deliverability Manager
Custom pricing
-
Tier 25
- SES deliverability
$0/monthCheapest
-
Tier 26
$0.05/1000 emails
$10/monthCheapest
-
Tier 27
$0.0005/1000 queries
$5000/monthCheapest
-
Tier 28
- Global deliverability
$1250/monthCheapest
-
Tier 29
Outgoing messages
$250000/monthCheapest
-
Tier 30
Outgoing mail data
$0/monthCheapest
-
Tier 31
Incoming messages
$1000/monthCheapest
-
Tier 32
Incoming mail chunks
$32/monthCheapest
-
Tier 33
Total charges for using SES
$26/monthCheapest
-
Tier 34
Dedicated IPs (standard)
$3/monthCheapest
-
Tier 35
Option 1: Dedicated IPs (standard)
Custom pricing
-
Tier 36
Total charges for using SES (with Dedicated IP - standard)
$9055/monthCheapest
-
Tier 37
Option 2: Dedicated IPs (managed)
Custom pricing
-
Tier 38
Dedicated IPs (managed)
$1/monthCheapest
-
Tier 39
10,000,000
$0/monthCheapest
-
Tier 40
40,000,000
$0/monthCheapest
-
Tier 41
30,000,000
$0/monthCheapest
-
Tier 42
Total charges for using SES (with Dedicated IP - managed)
$11322/monthCheapest
-
Tier 43
Open ingress endpoint
$1/monthCheapest
-
Tier 44
Messages processed
$300000/monthCheapest
-
Tier 45
Mail chunks
$50/monthCheapest
-
Tier 46
Archiving ingestion
$500000/monthCheapest
-
Tier 47
Archiving storage
$500000/monthCheapest
-
Tier 48
Trend Micro Add on scanning
$500000/monthCheapest
-

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Amazon SES

Scalable cloud email sending service by AWS

View all Amazon SES plans

Emma

Email marketing with brand control and team management

View all Emma plans

Which Should You Choose?

Choose Amazon SES if:

  • You need low-cost transactional email infrastructure via API with no marketing overhead
  • Your engineering team handles sending logic in code and needs raw API access
  • AWS-native integration is a priority

Choose Emma if:

  • Your enterprise or franchise needs role-based access and brand controls across teams
  • Emma's multi-account management and approval workflows serve distributed organizations
  • You need dedicated onboarding and account management with your email platform

Emma is an enterprise email marketing platform focused on organizational structure - multi-team management, brand controls, and approval workflows. Amazon SES is a raw sending API. These serve opposite ends of the market. Emma serves large organizations with complex team structures. SES serves engineers building email infrastructure. There's almost no overlap in their buyer profiles.

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Frequently Asked Questions: Amazon SES vs Emma

Which is cheaper, Amazon SES or Emma?
As of July 2026, Amazon SES starts at a lower price point. Amazon SES starts at $0.00002/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Amazon SES have vs Emma?
Amazon SES offers 48 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amazon SES or Emma offer a free plan?
Amazon SES offers a free plan, while Emma does not. If budget is a concern, Amazon SES lets you get started at no cost.
Does Amazon SES or Emma offer custom enterprise pricing?
Yes, both Amazon SES and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Amazon SES and Emma compare for Email Marketing?
Both Amazon SES and Emma are Email Marketing tools. Amazon SES offers 48 plans starting at $0.00002/mo, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Amazon SES Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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