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Email Marketing

Amazon SES vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Amazon SES and Emma. See all plans, features, and costs at a glance.

Bottom line: Amazon SES starts at $0.000032/mo, making it $105/mo cheaper than Emma ($105/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Amazon SES freeTry Emma freeUpdated this monthPrice updated 6d ago

Amazon SES vs Emma: Quick Pricing Facts

FeatureAmazon SESEmma
Starting Price$0.000032/mo$105/mo
Number of Plans4915
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Amazon SES is the more affordable option, starting at $0.000032/mo compared to Emma's $105/mo. Both are Email Marketing tools with 64 combined pricing plans and 342 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Amazon SES
Amazon SES
Try free
Emma
Tier 1
0 – 10M emails1 / month
$0/monthCheapest
Start with 0 – 10M emails1 / month
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
10 – 100M emails / month
$0/monthCheapest
Start with 10 – 100M emails / month
Emma Lite
Custom pricing
Start with Emma Lite
Tier 3
> 100M emails / month
$0/monthCheapest
Start with > 100M emails / month
EMMA LITE INCLUDES:
Custom pricing
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
Start with EMMA LITE INCLUDES:
Tier 4
Per account per region per month
Custom pricing
Start with Per account per region per month
DEMO LITE PLAN
Custom pricing
Start with DEMO LITE PLAN
Tier 5
Feature
Custom pricing
Start with Feature
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 6
Outbound sending
Custom pricing
Start with Outbound sending
Emma for Teams
Custom pricing
Start with Emma for Teams
Tier 7
Outbound Email 1
Custom pricing
Start with Outbound Email 1
EVERYTHING IN LITE, PLUS:
Custom pricing
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 8
Virtual Deliverability Manager - SES deliverability
Custom pricing
Start with Virtual Deliverability Manager - SES deliverability
DEMO TEAMS PLAN
Custom pricing
Start with DEMO TEAMS PLAN
Tier 9
Virtual Deliverability Manager - Global deliverability 2
Custom pricing
Start with Virtual Deliverability Manager - Global deliverability 2
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Tier 10
Dedicated IPs - Managed 3
Custom pricing
Start with Dedicated IPs - Managed 3
Emma Corporate
Custom pricing
Start with Emma Corporate
Tier 11
Email Validation 4
Custom pricing
Start with Email Validation 4
Emma Lite
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma Lite
Tier 12
Global Endpoints 5
Custom pricing
Start with Global Endpoints 5
5 users
$105/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5 users
  • 2 role types
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • 1 journey
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5 users
Tier 13
Tenants 6
Custom pricing
Start with Tenants 6
Emma for Teams
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with Emma for Teams
Tier 14
Dedicated IPs - Standard/BYOIP
Custom pricing
Start with Dedicated IPs - Standard/BYOIP
5+ subaccounts
$205/monthCheapest
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 5+ subaccounts
  • 25 users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • $
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
Start with 5+ subaccounts
Tier 15
Inbound processing and routing (Mail Manager)
Custom pricing
Start with Inbound processing and routing (Mail Manager)
10+ subaccounts
Custom pricing
Includes
  • Tiered account structure
  • Users
  • User permissions
  • Unlimited email sending
  • Custom user permissions
  • Approvals dashboard
  • Internal sending subaccounts
  • Activity dashboard
  • Subaccount categories
  • Private branding
  • 10+ subaccounts
  • Unlimited users
  • 6 role types
  • $
  • Email
  • Email scheduling
  • Smart Send
  • Smart Subject
  • Smart Recommendations
  • Marketing calendar
  • Signup forms
  • Landing pages
  • SMS*
  • $
  • Style Guide
  • Template & campaign sharing
  • Subject and Preheader Locking
  • Asset sharing
  • Template folder sharing
  • Sub to sub campaign sharing
  • Drag & drop email editor
  • Save Email Rows
  • AI Assistant
  • Email template gallery
  • Code your own emails
  • Asset library
  • Automation builder
  • Multiple starting points
  • Branching points
  • Custom event-driven automations
  • Unlimited
  • Segmentation
  • Smart Segment
  • Dynamic content
  • Subscription management
  • Contact view across subaccounts
  • Emma Central Subscription Center
  • Audience sharing
  • Real-time reporting
  • Comparative reporting
  • Trends reporting
  • Pre-send email testing
  • A/B subject line split testing
  • A/B content split testing
  • Integrations
  • API access
  • In-app support
  • Email support
  • Phone support
  • Deliverability support
  • Help center
  • Training videos
  • Single sign-on
  • Priority Support
Start with 10+ subaccounts
Tier 16
Email Processing 8
Custom pricing
Start with Email Processing 8
-
Tier 17
Authenticated Ingress Endpoint
Custom pricing
Start with Authenticated Ingress Endpoint
-
Tier 18
Open Ingress Endpoint 9
Custom pricing
Start with Open Ingress Endpoint 9
-
Tier 19
Email Add-Ons 10
Custom pricing
Start with Email Add-Ons 10
-
Tier 20
Outbound sending & Inbound processing and Email routing (Mail Manager)
Custom pricing
Start with Outbound sending & Inbound processing and Email routing (Mail Manager)
-
Tier 21
Archiving
Custom pricing
Start with Archiving
-
Tier 22
Outbound email
$0/monthCheapest
Start with Outbound email
-
Tier 23
Global Endpoints
$0/monthCheapest
Start with Global Endpoints
-
Tier 24
Email Validation
$0/monthCheapest
Start with Email Validation
-
Tier 25
Tenants
$0/monthCheapest
Start with Tenants
-
Tier 26
Dedicated IPs – Standard
$25/monthCheapest
Start with Dedicated IPs – Standard
-
Tier 27
Dedicated IPs – Managed
$15/monthCheapest
Start with Dedicated IPs – Managed
-
Tier 28
Bring Your Own IP (BYOIP)
$25/monthCheapest
Start with Bring Your Own IP (BYOIP)
-
Tier 29
Virtual Deliverability Manager – SES deliverability
Custom pricing
Start with Virtual Deliverability Manager – SES deliverability
-
Tier 30
Virtual Deliverability Manager – Global deliverability
$1250/monthCheapest
Start with Virtual Deliverability Manager – Global deliverability
-
Tier 31
Mail Manager – Open / mTLS Ingress Endpoints 2
$50/monthCheapest
Start with Mail Manager – Open / mTLS Ingress Endpoints 2
-
Tier 32
Mail Manager – Email Processing 3
$0/monthCheapest
Start with Mail Manager – Email Processing 3
-
Tier 33
Mail Manager – Archiving
$2/monthCheapest
Start with Mail Manager – Archiving
-
Tier 34
Mail Manager – Email Add-Ons
$0/monthCheapest
Start with Mail Manager – Email Add-Ons
-
Tier 35
Inbound email
$0/monthCheapest
Start with Inbound email
-
Tier 36
Outgoing messages (Essentials)
$250000/monthCheapest
Start with Outgoing messages (Essentials)
-
Tier 37
Outgoing mail data
$0/monthCheapest
Start with Outgoing mail data
-
Tier 38
Total monthly cost
Custom pricing
Start with Total monthly cost
-
Tier 39
Outgoing messages (Pro)
$2/monthCheapest
Start with Outgoing messages (Pro)
-
Tier 40
Fixed monthly charge (Pro)
$105/monthCheapest
Start with Fixed monthly charge (Pro)
-
Tier 41
Outgoing messages (Enterprise)
$10/monthCheapest
Start with Outgoing messages (Enterprise)
-
Tier 42
Email processing (Mail Manager)
$300/monthCheapest
Start with Email processing (Mail Manager)
-
Tier 43
Incoming mail chunks
$50/monthCheapest
Start with Incoming mail chunks
-
Tier 44
Fixed monthly charge (Enterprise)
$500/monthCheapest
Start with Fixed monthly charge (Enterprise)
-
Tier 45
VDM – SES Deliverability
$2/monthCheapest
Start with VDM – SES Deliverability
-
Tier 46
VDM – Global Deliverability
Custom pricing
Start with VDM – Global Deliverability
-
Tier 47
Mail Manager – Email Processing
$500000/monthCheapest
Start with Mail Manager – Email Processing
-
Tier 48
Mail Manager – Mail chunks
$32/monthCheapest
Start with Mail Manager – Mail chunks
-
Tier 49
Mail Manager – Open Ingress Endpoint
$1/monthCheapest
Start with Mail Manager – Open Ingress Endpoint
-

← Swipe to compare plans →

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Try Amazon SES freeFrom $0.000032/moTry Emma freeFrom $105/mo
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Amazon SES

Scalable cloud email sending service by AWS

View all Amazon SES plans

Emma

Email marketing with brand control and team management

View all Emma plans

Which Should You Choose?

Choose Amazon SES if:

  • •You need low-cost transactional email infrastructure via API with no marketing overhead
  • •Your engineering team handles sending logic in code and needs raw API access
  • •AWS-native integration is a priority

Choose Emma if:

  • •Your enterprise or franchise needs role-based access and brand controls across teams
  • •Emma's multi-account management and approval workflows serve distributed organizations
  • •You need dedicated onboarding and account management with your email platform

Emma is an enterprise email marketing platform focused on organizational structure - multi-team management, brand controls, and approval workflows. Amazon SES is a raw sending API. These serve opposite ends of the market. Emma serves large organizations with complex team structures. SES serves engineers building email infrastructure. There's almost no overlap in their buyer profiles.

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Frequently Asked Questions: Amazon SES vs Emma

Which is cheaper, Amazon SES or Emma?
As of August 2026, Amazon SES starts at a lower price point. Amazon SES starts at $0.000032/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Amazon SES have vs Emma?
Amazon SES offers 49 pricing plans, while Emma offers 15 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Amazon SES or Emma offer custom enterprise pricing?
Yes, both Amazon SES and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Amazon SES and Emma compare for Email Marketing?
Both Amazon SES and Emma are Email Marketing tools. Amazon SES offers 49 plans starting at $0.000032/mo, while Emma offers 15 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Amazon SES Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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