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Apollo.io vs HighLevel: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and HighLevel. See all plans, features, and costs at a glance.

Bottom line: Apollo.io starts at $49/mo, making it $48/mo cheaper than HighLevel ($97/mo). Apollo.io offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Apollo.io freeAffiliateTry HighLevel freeAffiliatePrice updated todayPrice updated today
Best Value

Apollo.io - Apollo.io offers a free plan, starts at $48/mo lower ($49/mo vs $97/mo).

Apollo.io vs HighLevel: Quick Pricing Facts

FeatureApollo.ioHighLevel
Starting Price$49/mo$97/mo
Number of Plans44
Free TierYesNo
Pricing Modelper-seatflat
Annual DiscountN/AUp to 17%

Apollo.io is the more affordable option, starting at $49/mo compared to HighLevel's $97/mo. Both are CRM tools with 8 combined pricing plans and 18 features compared.

Apollo.io stands out with a free plan for getting started. Apollo.io uses per-seat pricing while HighLevel uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try freeAffiliate
HighLevel
HighLevel
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Start with Free
Starter
$97/month
$970 / year(save $194)
Includes
  • 3 sub-accounts
  • Unlimited contacts
  • Unlimited users
  • All core features
  • 24/7 support
Start with Starter
Tier 2
Basic
$49/monthCheapest
Start with Basic
UnlimitedPopular
$297/month
$2970 / year(save $594)
Includes
  • Unlimited sub-accounts
  • Everything in Starter
  • Rebill phone & email (no markup)
  • Basic API access
Start with Unlimited
Tier 3
Professional
$79/monthCheapest
Start with Professional
Agency Pro
$497/month
$4970 / year(save $994)
Includes
  • SaaS mode
  • Automated sub-account creation
  • Rebill phone & email with markup
  • Advanced API access
Start with Agency Pro
Tier 4
Organization
$119/monthCheapest
Start with Organization
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Custom development
  • White-label mobile app
  • HIPAA compliance
Start with Enterprise

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Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

HighLevel

All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.

View all HighLevel plans

Frequently Asked Questions: Apollo.io vs HighLevel

Which is cheaper, Apollo.io or HighLevel?
As of August 2026, Apollo.io starts at a lower price point. Apollo.io starts at $49/mo while HighLevel starts at $97/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs HighLevel?
Apollo.io offers 4 pricing plans, while HighLevel offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or HighLevel offer a free plan?
Apollo.io offers a free plan, while HighLevel does not. If budget is a concern, Apollo.io lets you get started at no cost.
Can I save money by paying annually for Apollo.io or HighLevel?
HighLevel offers up to 17% off on the Starter plan with annual billing. Apollo.io does not currently advertise annual discounts.
What is the most popular HighLevel plan?
The Unlimited plan is HighLevel's most popular tier, priced at $297/mo. Key features include Unlimited sub-accounts, Everything in Starter, Rebill phone & email (no markup).
Does Apollo.io or HighLevel offer custom enterprise pricing?
HighLevel offers a custom-priced enterprise tier for larger teams. Apollo.io lists all its pricing publicly.
What pricing models do Apollo.io and HighLevel use?
Apollo.io uses a per-seat pricing model, while HighLevel uses flat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Apollo.io Official Pricing- Vendor pricing page
  2. HighLevel Official Pricing- Vendor pricing page

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