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CRM

ActiveCampaign vs HighLevel: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and HighLevel. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $82/mo cheaper than HighLevel ($97/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try ActiveCampaign freeAffiliateTry HighLevel freeAffiliatePrice updated todayPrice updated today
Best Value

ActiveCampaign - ActiveCampaign starts at $82/mo lower ($15/mo vs $97/mo), offers 10 tiers vs 4.

ActiveCampaign vs HighLevel: Quick Pricing Facts

FeatureActiveCampaignHighLevel
Starting Price$15/mo$97/mo
Number of Plans104
Free TierNoNo
Pricing Modelusage-basedflat
Annual DiscountN/AUp to 17%

ActiveCampaign is the more affordable option, starting at $15/mo compared to HighLevel's $97/mo. Both are CRM tools with 14 combined pricing plans and 202 features compared. At comparable tiers, the monthly price difference is $218.

ActiveCampaign uses usage-based pricing while HighLevel uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
HighLevel
HighLevel
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter
$97/monthCheapest
$970 / year(save $194)
Includes
  • 3 sub-accounts
  • Unlimited contacts
  • Unlimited users
  • All core features
  • 24/7 support
Start with Starter
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
UnlimitedPopular
$297/month
$2970 / year(save $594)
Includes
  • Unlimited sub-accounts
  • Everything in Starter
  • Rebill phone & email (no markup)
  • Basic API access
Start with Unlimited
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Agency Pro
$497/month
$4970 / year(save $994)
Includes
  • SaaS mode
  • Automated sub-account creation
  • Rebill phone & email with markup
  • Advanced API access
Start with Agency Pro
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Enterprise
Custom pricing
Includes
  • Custom pricing
  • Dedicated support
  • Custom development
  • White-label mobile app
  • HIPAA compliance
Start with Enterprise
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-
Tier 8
Enterprise
$284/monthCheapest
Includes
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
  • Active Intelligence
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Up to 5 lines
Start with Enterprise
-
Tier 9
ProPopular
$142/monthCheapest
Includes
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
  • Active Intelligence
  • Advanced segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • 3 users
  • Up to 5 lines
Start with Pro
-
Tier 10
Plus
$112/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
  • Active Intelligence (limits apply)
  • Standard segmentation
  • Unlimited automation actions
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Standard CRM & ecommerce integrations
  • 1 user
  • Up to 5 lines
Start with Plus
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

HighLevel

All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.

View all HighLevel plans

Frequently Asked Questions: ActiveCampaign vs HighLevel

Which is cheaper, ActiveCampaign or HighLevel?
As of August 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while HighLevel starts at $97/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs HighLevel?
ActiveCampaign offers 10 pricing plans, while HighLevel offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for ActiveCampaign or HighLevel?
HighLevel offers up to 17% off on the Starter plan with annual billing. ActiveCampaign does not currently advertise annual discounts.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular HighLevel plan?
The Unlimited plan is HighLevel's most popular tier, priced at $297/mo. Key features include Unlimited sub-accounts, Everything in Starter, Rebill phone & email (no markup).
Does ActiveCampaign or HighLevel offer custom enterprise pricing?
HighLevel offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and HighLevel use?
ActiveCampaign uses a usage-based pricing model, while HighLevel uses flat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. HighLevel Official Pricing- Vendor pricing page

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