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CRM

Apollo.io vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Kit. See all plans, features, and costs at a glance.

Bottom line: Kit starts at $33/mo, making it $16/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try Apollo.io freeAffiliateTry Kit freeAffiliatePrice updated 5d ago
Best Value

Kit - Kit offers a free plan, starts at $16/mo lower ($33/mo vs $49/mo).

Apollo.io vs Kit: Quick Pricing Facts

FeatureApollo.ioKit
Starting Price$49/mo$33/mo
Number of Plans43
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Kit is the more affordable option, starting at $33/mo compared to Apollo.io's $49/mo. Both are CRM tools with 7 combined pricing plans and 25 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while Kit uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try freeAffiliate
Kit
Kit
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Start with Free
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
Basic
$49/month
Start with Basic
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
Professional
$79/month
Start with Professional
Pro
$66/monthCheapest
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Tier 4
Organization
$119/monthCheapest
Start with Organization
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Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: Apollo.io vs Kit

Which is cheaper, Apollo.io or Kit?
As of June 2026, Kit starts at a lower price point. Apollo.io starts at $49/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Kit?
Apollo.io offers 4 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Kit offer a free plan?
Yes, both Apollo.io and Kit offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Apollo.io or Kit?
Both Apollo.io and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
What pricing models do Apollo.io and Kit use?
Apollo.io uses a per-seat pricing model, while Kit uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Apollo.io and Kit compare for CRM?
Both Apollo.io and Kit are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apollo.io Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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