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CRM

ActiveCampaign vs Kit: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Kit. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $18/mo cheaper than Kit ($33/mo). Kit offers a free plan.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Kit freeAffiliatePrice updated 5d ago
Best Value

ActiveCampaign - ActiveCampaign starts at $18/mo lower ($15/mo vs $33/mo), offers 7 tiers vs 3.

ActiveCampaign vs Kit: Quick Pricing Facts

FeatureActiveCampaignKit
Starting Price$15/mo$33/mo
Number of Plans73
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Kit's $33/mo. Both are CRM tools with 10 combined pricing plans and 135 features compared. At comparable tiers, the monthly price difference is $79.

Kit stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Kit
Kit
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
NewsletterPopular
$0/monthCheapest
Includes
  • Up to 10,000 subscribers
  • 1 basic Visual Automation
  • Unlimited landing pages & forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products & subscriptions
Start with Newsletter
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Creator
$33/monthCheapest
$33 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited visual automations
  • Unlimited email sequences
  • A/B test subject lines
  • Survey subscribers with polls
  • Remove Kit branding
  • Apps & integrations
  • RSS campaigns
  • 24/7 email & chat support
Start with Creator
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Pro
$66/month
$66 / year
Includes
  • Up to 1,000 subscribers
  • Unlimited users
  • Insights dashboard
  • Deliverability reporting
  • Subscriber engagement scoring
  • Collaborative editing
  • A/B test subject lines & content
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
Start with Pro
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
-
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Kit

Email marketing and automation platform for creators

View all Kit plans

Frequently Asked Questions: ActiveCampaign vs Kit

Which is cheaper, ActiveCampaign or Kit?
As of June 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Kit starts at $33/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Kit?
ActiveCampaign offers 7 pricing plans, while Kit offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Kit offer a free plan?
Kit offers a free plan, while ActiveCampaign does not. If budget is a concern, Kit lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Kit?
Both ActiveCampaign and Kit offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Kit plan?
The Newsletter plan is Kit's most popular tier, priced at Free. Key features include Up to 10,000 subscribers, 1 basic Visual Automation, Unlimited landing pages & forms.
How do ActiveCampaign and Kit compare for CRM?
Both ActiveCampaign and Kit are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Kit offers 3 plans starting at $33/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Kit Official Pricing- Vendor pricing page

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