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ActiveCampaign vs Lusha: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Lusha. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Lusha starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Lusha free

ActiveCampaign vs Lusha: Quick Pricing Facts

FeatureActiveCampaignLusha
Starting Price$15/moCustom pricing
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign and Lusha are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 11 pricing plans with 130 features compared, so the best choice comes down to which features match your needs.

Lusha stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Lusha
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Everything in Free, plus:Popular
$0/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Everything in Starter, plus:Popular
Custom pricing
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Automated workflows
Start with Everything in Starter, plus:
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Lusha

B2B contact and company data enrichment platform

View all Lusha plans

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 90 additional features across its plans
  • •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)

Choose Lusha if:

  • •You need a free plan with Verified emails & phones, Basic & advanced filters—Lusha offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Lusha offers negotiated terms for large deployments
  • •You prioritize Lusha's user experience and interface over price (both tools are similarly priced)

Lusha offers a free plan [1], eliminating the cost barrier for evaluation, while ActiveCampaign requires paid subscription from the start. This gives Lusha a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lusha's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against ActiveCampaign's tiering starting at $15/mo to assess total cost of ownership over 12 months. Lusha's 4 tiers provide flexibility at different budgets, while ActiveCampaign's 7 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lusha is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Lusha

How many pricing plans does ActiveCampaign have vs Lusha?
ActiveCampaign offers 7 pricing plans, while Lusha offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Lusha offer a free plan?
Lusha offers a free plan, while ActiveCampaign does not. If budget is a concern, Lusha lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
Does ActiveCampaign or Lusha offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Lusha compare for CRM?
Both ActiveCampaign and Lusha are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Lusha offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Lusha Official Pricing— Vendor pricing page

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