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ActiveCampaign vs Lusha: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Lusha. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Lusha starts at Custom pricing. Compare all 11 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Lusha freePrice updated 11d agoPrice updated 11d ago
Best Value

ActiveCampaign - ActiveCampaign is the full CRM; Lusha is a prospecting data tool - they're complementary rather than competitive.

ActiveCampaign vs Lusha: Quick Pricing Facts

FeatureActiveCampaignLusha
Starting Price$15/moCustom pricing
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign and Lusha are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 11 pricing plans with 130 features compared, so the best choice comes down to which features match your needs.

Lusha stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Lusha
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Key features include:Popular
$0/monthCheapest
Includes
  • Verified emails & phones
  • Basic & advanced filters
  • Company advanced data
  • Automated email sequences
  • Call recordings & AI Insights
Start with Key features include:
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Everything in Free, plus:Popular
$0/monthCheapest
Includes
  • Contact & company lookalikes
  • Bulk enrichment
  • AI assistant
  • 5 buying intent topics
Start with Everything in Free, plus:
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Everything in Starter, plus:Popular
Custom pricing
Includes
  • 2 free seats
  • API
  • CSV enrichment
  • Signals
  • Webhooks
Start with Everything in Starter, plus:
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Everything in Premium, plus:Popular
Custom pricing
Includes
  • 50%+ off price per credit
  • SSO
  • 25 buying intent topics, unlimited results
  • Advanced compliance
  • Dedicated success team*
  • Priority support
Start with Everything in Premium, plus:
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Lusha

B2B contact and company data enrichment platform

View all Lusha plans
Our Pick

ActiveCampaign

ActiveCampaign is the full CRM; Lusha is a prospecting data tool - they're complementary rather than competitive.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and lead nurturing
  • •Your team runs automated workflows and pipeline management together
  • •ActiveCampaign is a complete CRM and marketing platform

Choose Lusha if:

  • •You need a B2B contact data tool to find and enrich prospect information
  • •Lusha provides direct dials and emails for outbound prospecting
  • •Your team does outbound sales and needs reliable contact data

ActiveCampaign and Lusha serve different parts of the sales process. Lusha finds contact data for outbound prospecting. ActiveCampaign manages and automates outreach once you have contacts. Many sales teams use both. Choosing between them depends on whether finding prospects or nurturing them is the bigger problem.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Lusha

How many pricing plans does ActiveCampaign have vs Lusha?
ActiveCampaign offers 7 pricing plans, while Lusha offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Lusha offer a free plan?
Lusha offers a free plan, while ActiveCampaign does not. If budget is a concern, Lusha lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Lusha plan?
The Key features include: plan is Lusha's most popular tier, priced at Free. Key features include Verified emails & phones, Basic & advanced filters, Company advanced data.
Does ActiveCampaign or Lusha offer custom enterprise pricing?
Lusha offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Lusha compare for CRM?
Both ActiveCampaign and Lusha are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Lusha offers 4 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Lusha Official Pricing- Vendor pricing page

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