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ActiveCampaign vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Salesforce. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $10/mo cheaper than Salesforce ($25/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Salesforce free

ActiveCampaign vs Salesforce: Quick Pricing Facts

FeatureActiveCampaignSalesforce
Starting Price$15/mo$25/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Salesforce's $25/mo. Both are CRM tools with 11 combined pricing plans and 139 features compared. At comparable tiers, the monthly price difference is $21.

ActiveCampaign uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Salesforce
Salesforce
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter Suite
$25/monthCheapest
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise
$175/month
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Unlimited
$330/month
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
—
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $10/mo lower ($15/mo vs $25/mo), offers 7 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $10/mo compared to Salesforce at $25/mo
  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 81 additional features across its plans

Choose Salesforce if:

  • •You prefer Salesforce's per-seat model with its 4-tier structure
  • •Salesforce's feature bundling aligns with how CRM teams actually work day-to-day
  • •Salesforce better aligns with CRM-specific workflows and team collaboration patterns

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Salesforce's $25/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $500/month. ActiveCampaign offers 7 pricing tiers compared to Salesforce's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 29 for Salesforce, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, ActiveCampaign delivers superior value. Salesforce may justify its premium for specialized needs, but most organizations will find ActiveCampaign the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Salesforce

Which is cheaper, ActiveCampaign or Salesforce?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Salesforce?
ActiveCampaign offers 7 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
What pricing models do ActiveCampaign and Salesforce use?
ActiveCampaign uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Salesforce compare for CRM?
Both ActiveCampaign and Salesforce are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Salesforce Official Pricing— Vendor pricing page

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