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ActiveCampaign vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Salesforce. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $10/mo cheaper than Salesforce ($25/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Salesforce freePrice updated 11d agoUpdated this month
Best Value

Salesforce - Salesforce wins for enterprises; ActiveCampaign wins for SMBs that need powerful marketing automation without enterprise cost.

ActiveCampaign vs Salesforce: Quick Pricing Facts

FeatureActiveCampaignSalesforce
Starting Price$15/mo$25/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Salesforce's $25/mo. Both are CRM tools with 11 combined pricing plans and 139 features compared. At comparable tiers, the monthly price difference is $21.

ActiveCampaign uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Salesforce
Salesforce
Try free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter Suite
$25/monthCheapest
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
ProPopular
$79/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Enterprise
$175/month
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Unlimited
$330/month
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

Salesforce

Salesforce wins for enterprises; ActiveCampaign wins for SMBs that need powerful marketing automation without enterprise cost.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Salesforce freeFrom $25/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need best-in-class marketing automation at SMB-friendly pricing
  • •Your team runs sophisticated email campaigns without Salesforce's budget requirements
  • •ActiveCampaign delivers enterprise-quality automation starting at $15/month

Choose Salesforce if:

  • •You need enterprise CRM with advanced customization, reporting, and AppExchange integrations
  • •Your organization requires Salesforce's compliance, governance, and enterprise SLAs
  • •Salesforce scales to thousands of users with custom objects and advanced workflows

ActiveCampaign is an SMB marketing automation platform. Salesforce is the enterprise CRM standard. Salesforce wins on customization depth, enterprise integrations, and scalability. ActiveCampaign wins on ease of use, marketing automation, and price. For most SMBs, Salesforce is overkill. For enterprises with complex requirements, ActiveCampaign is too limited.

Try ActiveCampaign freeFrom $15/mo
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Frequently Asked Questions: ActiveCampaign vs Salesforce

Which is cheaper, ActiveCampaign or Salesforce?
As of July 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Salesforce?
ActiveCampaign offers 7 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
What pricing models do ActiveCampaign and Salesforce use?
ActiveCampaign uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Salesforce compare for CRM?
Both ActiveCampaign and Salesforce are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Salesforce Official Pricing- Vendor pricing page

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