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ActiveCampaign vs Snov.io: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Snov.io. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo, making it $14/mo cheaper than Snov.io ($29.25/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

ActiveCampaign vs Snov.io: Quick Pricing Facts

FeatureActiveCampaignSnov.io
Starting Price$15/mo$29.25/mo
Number of Plans73
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

ActiveCampaign is the more affordable option, starting at $15/mo compared to Snov.io's $29.25/mo. Both are CRM tools with 10 combined pricing plans and 140 features compared. At comparable tiers, the monthly price difference is $4.75.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Starter
$29/monthCheapest
Includes
  • 1,000 credits
  • 5,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Starter
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
ProPopular
$74/monthCheapest
Includes
  • 5,000 credits
  • 25,000 recipients
  • Unlimited monthly emails
  • Unlimited senders
  • Unlimited follow-ups
  • Unlimited campaigns
  • Multichannel campaigns
  • LinkedIn automation
  • Email Warm-up
  • Sales CRM
Start with Pro
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Custom Ultra
Custom pricing
Includes
  • From 200,000 credits
  • From 400,000 recipients
  • Unlimited monthly emails
  • Unlimited team seats
  • Unlimited storage
  • Unused credits rollover
  • Flat rate
  • Bulk email account management
  • Top priority support
  • Unlimited implementation manager services
Start with Custom Ultra
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Snov.io

Sales automation and email outreach with lead generation

View all Snov.io plans
Our Pick

ActiveCampaign

ActiveCampaign starts at $14.25/mo lower ($15/mo vs $29.25/mo), offers 7 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: ActiveCampaign

Try ActiveCampaign free

Which Should You Choose?

Choose ActiveCampaign if:

  • You want lower per-user costs—ActiveCampaign starts at $15/mo, saving $14.25/mo compared to Snov.io at $29.25/mo
  • You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—ActiveCampaign offers 80 additional features across its plans

Choose Snov.io if:

  • Your team needs custom enterprise pricing—Snov.io offers negotiated terms for large deployments
  • Snov.io's usage-based pricing lets you match exact team size without tier gaps
  • You value Snov.io's specific feature progression from free to advanced tier levels

ActiveCampaign is the more affordable choice [1], starting at $15/mo compared to Snov.io's $29.25/mo. For a 50-person team on paid plans, this translates to ActiveCampaign saving approximately $713/month. ActiveCampaign offers 7 pricing tiers compared to Snov.io's 3, giving you more granular control over scaling costs as your team grows. Across all tiers, ActiveCampaign provides 110 total features versus 30 for Snov.io, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, ActiveCampaign delivers superior value. Snov.io may justify its premium for specialized needs, but most organizations will find ActiveCampaign the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Snov.io

Which is cheaper, ActiveCampaign or Snov.io?
As of March 2026, ActiveCampaign starts at a lower price point. ActiveCampaign starts at $15/mo while Snov.io starts at $29.25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Snov.io?
ActiveCampaign offers 7 pricing plans, while Snov.io offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Snov.io plan?
The Pro plan is Snov.io's most popular tier, priced at $74.25/mo. Key features include 5,000 credits, 25,000 recipients, Unlimited monthly emails.
Does ActiveCampaign or Snov.io offer custom enterprise pricing?
Snov.io offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
How do ActiveCampaign and Snov.io compare for CRM?
Both ActiveCampaign and Snov.io are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Snov.io offers 3 plans starting at $29.25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. ActiveCampaign Official PricingVendor pricing page
  2. Snov.io Official PricingVendor pricing page

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