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Apptivo vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Capsule CRM starts at $18/mo, making it $2/mo cheaper than Apptivo ($20/mo). Capsule CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Apptivo vs Capsule CRM: Quick Pricing Facts

FeatureApptivoCapsule CRM
Starting Price$20/mo$18/mo
Number of Plans45
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountUp to 20%N/A

Capsule CRM is the more affordable option, starting at $18/mo compared to Apptivo's $20/mo. Both are CRM tools with 9 combined pricing plans and 51 features compared. At comparable tiers, the monthly price difference is $6.

Capsule CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Capsule CRM
Capsule CRM
Try it free
Tier 1
Lite
$20/month
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Start with Free
Tier 2
PremiumPopular
$30/month
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities won or created
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
Start with Starter
Tier 3
Ultimate
$50/month
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Tier 5
—
Enhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Enhanced AI Tools

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans
Our Pick

Capsule CRM

Capsule CRM offers a free plan, starts at $2/mo lower ($18/mo vs $20/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Capsule CRM

Try Capsule CRM free

Which Should You Choose?

Choose Apptivo if:

  • •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • •Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments
  • •You prioritize Apptivo's user experience and interface over price (both tools are similarly priced)

Choose Capsule CRM if:

  • •You want lower per-user costs—Capsule CRM starts at $18/mo, saving $2/mo compared to Apptivo at $20/mo
  • •You need a free plan with 250 Contacts, 5 custom fields—Capsule CRM offers no-cost access with no credit card required
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Capsule CRM offers 25 additional features across its plans

Capsule CRM is the more affordable choice [1], starting at $18/mo compared to Apptivo's $20/mo. For a 50-person team on paid plans, this translates to Capsule CRM saving approximately $100/month. Capsule CRM offers 5 pricing tiers compared to Apptivo's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Capsule CRM provides 38 total features versus 13 for Apptivo, offering a richer feature set depending on your specific needs. The pricing math favors Capsule CRM for most team sizes. Apptivo becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Apptivo vs Capsule CRM

Which is cheaper, Apptivo or Capsule CRM?
As of March 2026, Capsule CRM starts at a lower price point. Apptivo starts at $20/mo while Capsule CRM starts at $18/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Capsule CRM?
Apptivo offers 4 pricing plans, while Capsule CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apptivo or Capsule CRM offer a free plan?
Capsule CRM offers a free plan, while Apptivo does not. If budget is a concern, Capsule CRM lets you get started at no cost.
Can I save money by paying annually for Apptivo or Capsule CRM?
Apptivo offers up to 20% off on the Lite plan with annual billing. Capsule CRM does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
Does Apptivo or Capsule CRM offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Capsule CRM lists all its pricing publicly.

Sources

  1. Apptivo Official Pricing— Vendor pricing page
  2. Capsule CRM Official Pricing— Vendor pricing page

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