Skip to main content
CompareTiers
CRM

Apptivo vs Capsule CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Capsule CRM. See all plans, features, and costs at a glance.

Bottom line: Capsule CRM starts at $18/mo, making it $2/mo cheaper than Apptivo ($20/mo). Capsule CRM offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Apptivo freeTry Capsule CRM freePrice updated 11d agoPrice updated 11d ago
Best Value

Apptivo - Apptivo's lower price and built-in invoicing and project management deliver more value for SMBs managing the full client lifecycle.

Apptivo vs Capsule CRM: Quick Pricing Facts

FeatureApptivoCapsule CRM
Starting Price$20/mo$18/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Capsule CRM is the more affordable option, starting at $18/mo compared to Apptivo's $20/mo. Both are CRM tools with 8 combined pricing plans and 53 features compared.

Capsule CRM stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Apptivo
Try free
Capsule CRM
Capsule CRM
Try free
Tier 1
Lite
$20/month
Includes
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Lite
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Custom Sales Milestones
  • Custom Task CategoriesUpgrade to go beyond standard categories by setting custom task types that fit your specific workflows.
  • Advanced Mail ConnectionUse your Gmail or Outlook account to send emails now. Upgrade to connect professional mail servers for advanced business needs.
Start with Free
Tier 2
Premium
$30/month
Includes
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Premium
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities, Tasks, and Activites
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
  • Custom Activity Types
Start with Starter
Tier 3
Ultimate
$50/month
Includes
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Start with Ultimate
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
  • AI Meeting PrepGet a focused brief for every meeting in one click—surfacing notes, history, risks and opportunities so you can walk into any call prepared.Beta
Start with GrowthEnhanced AI Tools
Tier 4
Enterprise
Custom pricing
Includes
  • 65 Apps
  • 500 Custom Fields Per App
  • 300 Workflows
  • 100 Custom Dashboards
  • Custom Integration
  • 24x7 + SLA
  • Account Manager
Start with Enterprise
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Apptivo freeFrom $20/moTry Capsule CRM freeFree plan available
Find the best deal for your team
Answer 2 quick questions and we'll help you choose the right plan

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans
Our Pick

Apptivo

Apptivo's lower price and built-in invoicing and project management deliver more value for SMBs managing the full client lifecycle.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Apptivo freeFrom $20/mo

Which Should You Choose?

Choose Apptivo if:

  • •You need CRM plus invoicing, project management, and procurement in one platform
  • •Apptivo's 45+ apps replace multiple separate subscriptions at $10/user/month
  • •Your business needs financial management tools alongside pipeline tracking

Choose Capsule CRM if:

  • •You want a focused CRM that integrates with best-of-breed tools rather than replacing them
  • •Capsule CRM's clean design and simple pipeline make it faster to adopt
  • •Your team prefers dedicated tools for each function over all-in-one platforms

Capsule CRM is a focused, clean sales CRM starting at $18/user/month. It integrates with Mailchimp, HubSpot, and other specialists rather than building everything itself. Apptivo is a broad platform with 45+ apps at $10/user/month. Apptivo wins on cost and breadth if you need invoicing and project management. Capsule wins on simplicity and integration philosophy for teams that prefer specialized tools connected via integrations.

ShareShare

Frequently Asked Questions: Apptivo vs Capsule CRM

Which is cheaper, Apptivo or Capsule CRM?
As of July 2026, Capsule CRM starts at a lower price point. Apptivo starts at $20/mo while Capsule CRM starts at $18/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Capsule CRM?
Apptivo offers 4 pricing plans, while Capsule CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apptivo or Capsule CRM offer a free plan?
Capsule CRM offers a free plan, while Apptivo does not. If budget is a concern, Capsule CRM lets you get started at no cost.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
Does Apptivo or Capsule CRM offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Capsule CRM lists all its pricing publicly.
How do Apptivo and Capsule CRM compare for CRM?
Both Apptivo and Capsule CRM are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Capsule CRM offers 4 plans starting at $18/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apptivo Official Pricing- Vendor pricing page
  2. Capsule CRM Official Pricing- Vendor pricing page

Related Articles

Best CRM Software for Agencies (2026)

Compare crm software pricing for agencies: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 10-50 people.

Best CRM Software for Enterprise (2026)

Compare crm software pricing for enterprise: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 100+ people.

Best CRM Software for Small Teams (2026)

Compare crm software pricing for small teams: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 2-10 people.

Track Price Changes

Get notified when pricing changes for these tools.

See all Apptivo alternativesSee all Capsule CRM alternativesCRMCompare more tools