Apptivo vs HubSpot CRM: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and HubSpot CRM. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $780/mo cheaper than HubSpot CRM ($800/mo). HubSpot CRM offers a free plan.
Last updated: July 6, 2026
HubSpot CRM - HubSpot's free tier, inbound marketing tools, and growth scalability make it the stronger starting point for most teams.
Apptivo vs HubSpot CRM: Quick Pricing Facts
| Feature | Apptivo | HubSpot CRM |
|---|---|---|
| Starting Price | $20/mo | $800/mo |
| Number of Plans | 4 | 2 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | freemium |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to HubSpot CRM's $800/mo. Both are CRM tools with 6 combined pricing plans and 25 features compared.
HubSpot CRM stands out with a free plan for getting started. Apptivo uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  HubSpot CRM Try free |
|---|---|---|
| Tier 1 | Lite $20/month Includes
| Free $0/monthCheapest |
| Tier 2 | Premium $30/monthCheapest Includes
| Professional $800/month |
| Tier 3 | Ultimate $50/monthCheapest Includes
| - |
| Tier 4 | Enterprise Custom pricing Includes
| - |
← Swipe to compare plans →
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What Reviewers Say
HubSpot CRM
HubSpot's free tier, inbound marketing tools, and growth scalability make it the stronger starting point for most teams.
Based on pricing data only. Review the full comparison below for your specific needs.
Try HubSpot CRM freeFree plan availableWhich Should You Choose?
Choose Apptivo if:
- •You need invoicing, procurement, and project management alongside CRM in one platform
- •Apptivo's $10/user/month includes business operations tools HubSpot charges separately for
- •Your team manages the full client lifecycle beyond just marketing and sales
Choose HubSpot CRM if:
- •You want a free CRM with unlimited users, contacts, and deal tracking
- •HubSpot's ecosystem - marketing hub, sales hub, service hub - scales as your business grows
- •Inbound marketing, landing pages, and email campaigns are as important as pipeline management
HubSpot CRM is free for unlimited users with basic pipeline management, email tracking, and contact storage. It scales through paid hubs for marketing, sales, and service. Apptivo starts at $10/user/month but includes invoicing and project management that HubSpot charges extra for. HubSpot wins for inbound-focused teams that want a free CRM foundation with room to grow. Apptivo wins for service businesses that need operational tools - invoicing and project management - alongside CRM at a single subscription price.
Frequently Asked Questions: Apptivo vs HubSpot CRM
Which is cheaper, Apptivo or HubSpot CRM?
How many pricing plans does Apptivo have vs HubSpot CRM?
Does Apptivo or HubSpot CRM offer a free plan?
Does Apptivo or HubSpot CRM offer custom enterprise pricing?
What pricing models do Apptivo and HubSpot CRM use?
How do Apptivo and HubSpot CRM compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- HubSpot CRM Official Pricing- Vendor pricing page
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