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Apptivo vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $11/mo cheaper than Apptivo ($20/mo). HubSpot CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Apptivo vs HubSpot CRM: Quick Pricing Facts

FeatureApptivoHubSpot CRM
Starting Price$20/mo$9/mo
Number of Plans44
Free TierNoYes
Pricing Modelper-seatfreemium
Annual DiscountUp to 20%N/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Apptivo's $20/mo. Both are CRM tools with 8 combined pricing plans and 45 features compared. At comparable tiers, the monthly price difference is $21.

HubSpot CRM stands out with a free plan for getting started. Apptivo uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
Lite
$20/month
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
PremiumPopular
$30/month
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
Ultimate
$50/monthCheapest
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
ProfessionalPopular
$792/month
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $11/mo lower ($9/mo vs $20/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Apptivo if:

  • •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • •Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments
  • •You want Apptivo's approach to incremental feature unlocking across its 4 pricing tiers

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $11/mo compared to Apptivo at $20/mo
  • •You need a free plan with Free Marketing tools, Free Sales tools—HubSpot CRM offers no-cost access with no credit card required
  • •You want more features built-in—HubSpot CRM offers 19 additional features across its plans

HubSpot CRM is the more affordable choice [1], starting at $9/mo compared to Apptivo's $20/mo. For a 50-person team on paid plans, this translates to HubSpot CRM saving approximately $550/month. HubSpot CRM offers 4 pricing tiers compared to Apptivo's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, HubSpot CRM provides 32 total features versus 13 for Apptivo, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, HubSpot CRM delivers superior value. Apptivo may justify its premium for specialized needs, but most organizations will find HubSpot CRM the smarter financial choice.

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Frequently Asked Questions: Apptivo vs HubSpot CRM

Which is cheaper, Apptivo or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Apptivo starts at $20/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs HubSpot CRM?
Apptivo offers 4 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apptivo or HubSpot CRM offer a free plan?
HubSpot CRM offers a free plan, while Apptivo does not. If budget is a concern, HubSpot CRM lets you get started at no cost.
Can I save money by paying annually for Apptivo or HubSpot CRM?
Apptivo offers up to 20% off on the Lite plan with annual billing. HubSpot CRM does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
Does Apptivo or HubSpot CRM offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.

Sources

  1. Apptivo Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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