Apptivo vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Lusha. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo and Lusha starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: March 16, 2026
Apptivo vs Lusha: Quick Pricing Facts
| Feature | Apptivo | Lusha |
|---|---|---|
| Starting Price | $20/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | Up to 20% | N/A |
Apptivo and Lusha are both priced at $20/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 33 features compared, so the best choice comes down to which features match your needs.
Lusha stands out with a free plan for getting started. Apptivo uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try it free |  Lusha Try it free |
|---|---|---|
| Tier 1 | Key features include:Popular $0/monthCheapest Includes
| |
| Tier 2 | Everything in Free, plus:Popular $0/monthCheapest Includes
| |
| Tier 3 | Ultimate $50/monthCheapest $480 / year(save $120) Includes
| Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Everything in Premium, plus:Popular Custom pricing Includes
|
Swipe to compare plans →
Lusha
Lusha offers a free plan.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Lusha
Try Lusha freeWhich Should You Choose?
Choose Apptivo if:
- •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
- •You prioritize Apptivo's user experience and interface over price (both tools are similarly priced)
- •Apptivo's 4-tier per-seat structure gives clearer cost visibility for budget planning
Choose Lusha if:
- •You need a free plan with Verified emails & phones, Basic & advanced filters—Lusha offers no-cost access with no credit card required
- •You want more features built-in—Lusha offers 7 additional features across its plans
- •You prioritize Lusha's user experience and interface over price (both tools are similarly priced)
Lusha offers a free plan [1], eliminating the cost barrier for evaluation, while Apptivo requires paid subscription from the start. This gives Lusha a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Lusha's free tier, upgrading to a paid plan at approximately Free provides substantial additional functionality. Compare this pricing path against Apptivo's tiering starting at $20/mo to assess total cost of ownership over 12 months. Lusha's 4 tiers provide flexibility at different budgets, while Apptivo's 4 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Lusha is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.
Frequently Asked Questions: Apptivo vs Lusha
How many pricing plans does Apptivo have vs Lusha?
Does Apptivo or Lusha offer a free plan?
Can I save money by paying annually for Apptivo or Lusha?
What is the most popular Apptivo plan?
What is the most popular Lusha plan?
Does Apptivo or Lusha offer custom enterprise pricing?
What pricing models do Apptivo and Lusha use?
Sources
- Apptivo Official Pricing— Vendor pricing page
- Lusha Official Pricing— Vendor pricing page
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