Apptivo vs Lusha: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Lusha. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo and Lusha starts at Custom pricing. Compare all 8 pricing tiers side by side.
Last updated: July 6, 2026
Apptivo vs Lusha: Quick Pricing Facts
| Feature | Apptivo | Lusha |
|---|---|---|
| Starting Price | $20/mo | Custom pricing |
| Number of Plans | 4 | 4 |
| Free Tier | No | Yes |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apptivo and Lusha are both priced at $20/mo, making them equally accessible CRM tools. Together they offer 8 pricing plans with 45 features compared, so the best choice comes down to which features match your needs.
Lusha stands out with a free plan for getting started. Apptivo uses per-seat pricing while Lusha uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  Lusha Try free |
|---|---|---|
| Tier 1 | Lite $20/month Includes
| Key features include:Popular $0/monthCheapest Includes
|
| Tier 2 | Premium $30/month Includes
| Everything in Free, plus:Popular $0/monthCheapest Includes
|
| Tier 3 | Ultimate $50/monthCheapest Includes
| Everything in Starter, plus:Popular Custom pricing Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Everything in Premium, plus:Popular Custom pricing Includes
|
← Swipe to compare plans →
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Which Should You Choose?
Choose Apptivo if:
- •You need a full business platform - CRM, invoicing, and project management in one tool
- •Apptivo manages existing customer relationships across the full business lifecycle
- •Your business needs more than B2B contact data - you need operational tools
Choose Lusha if:
- •You need verified B2B phone numbers and email addresses for outbound prospecting
- •Lusha's LinkedIn browser extension enriches contact profiles instantly
- •Finding accurate contact information for prospects is your primary bottleneck
Lusha is a contact data enrichment tool for outbound prospecting. Apptivo is an all-in-one business platform for managing operations. These tools don't compete. Lusha solves the contact discovery problem. Apptivo solves the business management problem. Most service businesses need Apptivo-type tools daily. Sales teams doing outbound prospecting use Lusha alongside their CRM. If you're evaluating both, you likely need both for different purposes.
Frequently Asked Questions: Apptivo vs Lusha
How many pricing plans does Apptivo have vs Lusha?
Does Apptivo or Lusha offer a free plan?
What is the most popular Lusha plan?
Does Apptivo or Lusha offer custom enterprise pricing?
What pricing models do Apptivo and Lusha use?
How do Apptivo and Lusha compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- Lusha Official Pricing- Vendor pricing page
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