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CRM

Apptivo vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $7/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Apptivo freeTry Nutshell freePrice updated 11d agoUpdated this month

Apptivo vs Nutshell: Quick Pricing Facts

FeatureApptivoNutshell
Starting Price$20/mo$13/mo
Number of Plans45
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to Apptivo's $20/mo. Both are CRM tools with 9 combined pricing plans and 50 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Apptivo
Try free
Nutshell
Nutshell
Try free
Tier 1
Lite
$20/month
Includes
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
An easy to use, flexible CRM for teams getting started.
$13/monthCheapest
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Tier 2
Premium
$30/month
Includes
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Tier 3
Ultimate
$50/month
Includes
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Tier 4
Enterprise
Custom pricing
Includes
  • 65 Apps
  • 500 Custom Fields Per App
  • 300 Workflows
  • 100 Custom Dashboards
  • Custom Integration
  • 24x7 + SLA
  • Account Manager
Deeper customization, change logs & more.
$59/monthCheapest
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Tier 5
-
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support

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Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans

Which Should You Choose?

Choose Apptivo if:

  • You need invoicing, project management, and procurement alongside CRM at $10/user/month
  • Apptivo's 45+ apps replace multiple subscriptions at a lower per-user price
  • Your business needs operational tools that go beyond what a pure sales CRM provides

Choose Nutshell if:

  • You need a polished sales CRM with email sequences, team reporting, and live chat support
  • Nutshell at $16/user/month is purpose-built for sales teams with strong pipeline management
  • Your team is growing and needs better forecasting and performance analytics

Nutshell is a dedicated sales CRM starting at $16/user/month with strong pipeline management, email sequences, and responsive support. Apptivo is a broader business platform at $10/user/month. Nutshell wins for pure sales teams that want a polished, sales-specific tool. Apptivo wins for service businesses that need invoicing and operational management alongside the pipeline. Nutshell's slightly higher price buys more sales-focused depth.

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Frequently Asked Questions: Apptivo vs Nutshell

Which is cheaper, Apptivo or Nutshell?
As of July 2026, Nutshell starts at a lower price point. Apptivo starts at $20/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Nutshell?
Apptivo offers 4 pricing plans, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apptivo or Nutshell offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Nutshell lists all its pricing publicly.
How do Apptivo and Nutshell compare for CRM?
Both Apptivo and Nutshell are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apptivo Official Pricing- Vendor pricing page
  2. Nutshell Official Pricing- Vendor pricing page

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