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Apptivo vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $7/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Apptivo vs Nutshell: Quick Pricing Facts

FeatureApptivoNutshell
Starting Price$20/mo$13/mo
Number of Plans45
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountUp to 20%N/A

Nutshell is the more affordable option, starting at $13/mo compared to Apptivo's $20/mo. Both are CRM tools with 9 combined pricing plans and 38 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Nutshell
Nutshell
Try it free
Tier 1
Lite
$20/month
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
An easy to use, flexible CRM for teams getting started.
$13/monthCheapest
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Start with An easy to use, flexible CRM for teams getting started.
Tier 2
PremiumPopular
$30/month
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Start with For small teams that need more reporting capabilities.
Tier 3
Ultimate
$50/month
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Start with Sales automation, advanced reporting & more.
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
Deeper customization, change logs & more.
$59/monthCheapest
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Start with Deeper customization, change logs & more.
Tier 5
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support
Start with Access controls, SQL and all our CRM has to offer.

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans
Our Pick

Nutshell

Nutshell starts at $7/mo lower ($13/mo vs $20/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Nutshell

Try Nutshell free

Which Should You Choose?

Choose Apptivo if:

  • Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments
  • You need predictable billing — Apptivo's per-seat model avoids surprise overages

Choose Nutshell if:

  • You want lower per-user costs—Nutshell starts at $13/mo, saving $7/mo compared to Apptivo at $20/mo
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Nutshell offers 12 additional features across its plans

Nutshell is the more affordable choice [1], starting at $13/mo compared to Apptivo's $20/mo. For a 50-person team on paid plans, this translates to Nutshell saving approximately $350/month. Nutshell offers 5 pricing tiers compared to Apptivo's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Nutshell provides 25 total features versus 13 for Apptivo, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Nutshell offers the better cost-to-value ratio. Consider Apptivo only if its unique capabilities directly address a gap Nutshell cannot fill.

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Frequently Asked Questions: Apptivo vs Nutshell

Which is cheaper, Apptivo or Nutshell?
As of March 2026, Nutshell starts at a lower price point. Apptivo starts at $20/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Nutshell?
Apptivo offers 4 pricing plans, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Apptivo or Nutshell?
Apptivo offers up to 20% off on the Lite plan with annual billing. Nutshell does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
Does Apptivo or Nutshell offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Nutshell lists all its pricing publicly.
How do Apptivo and Nutshell compare for CRM?
Both Apptivo and Nutshell are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apptivo Official PricingVendor pricing page
  2. Nutshell Official PricingVendor pricing page

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