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Apollo.io vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $36/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Apollo.io freeAffiliateTry Nutshell free

Apollo.io vs Nutshell: Quick Pricing Facts

FeatureApollo.ioNutshell
Starting Price$49/mo$13/mo
Number of Plans45
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to Apollo.io's $49/mo. Both are CRM tools with 9 combined pricing plans and 25 features compared.

Apollo.io stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Nutshell
Nutshell
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
An easy to use, flexible CRM for teams getting started.
$13/month
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Start with An easy to use, flexible CRM for teams getting started.
Tier 2
Basic
$49/month
Start with Basic
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Start with For small teams that need more reporting capabilities.
Tier 3
Professional
$79/month
Start with Professional
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Start with Sales automation, advanced reporting & more.
Tier 4
Organization
$119/month
Start with Organization
Deeper customization, change logs & more.
$59/monthCheapest
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Start with Deeper customization, change logs & more.
Tier 5
—
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support
Start with Access controls, SQL and all our CRM has to offer.

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans
Our Pick

Nutshell

Nutshell starts at $36/mo lower ($13/mo vs $49/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Nutshell

Try Nutshell free

Which Should You Choose?

Choose Apollo.io if:

  • •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
  • •Apollo.io's per-seat pricing lets you match exact team size without tier gaps
  • •Apollo.io keeps its feature set lean, which means faster onboarding and less complexity

Choose Nutshell if:

  • •You want lower per-user costs—Nutshell starts at $13/mo, saving $36/mo compared to Apollo.io at $49/mo
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Nutshell offers 25 additional features across its plans

Apollo.io offers a free plan [1], eliminating the cost barrier for evaluation, while Nutshell requires paid subscription from the start. This gives Apollo.io a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Apollo.io's free tier, upgrading to a paid plan at approximately $49/mo provides substantial additional functionality. Compare this pricing path against Nutshell's tiering starting at $13/mo to assess total cost of ownership over 12 months. Apollo.io's 4 tiers provide flexibility at different budgets, while Nutshell's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Apollo.io is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Nutshell

Which is cheaper, Apollo.io or Nutshell?
As of March 2026, Nutshell starts at a lower price point. Apollo.io starts at $49/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Nutshell?
Apollo.io offers 4 pricing plans, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Nutshell offer a free plan?
Apollo.io offers a free plan, while Nutshell does not. If budget is a concern, Apollo.io lets you get started at no cost.
How do Apollo.io and Nutshell compare for CRM?
Both Apollo.io and Nutshell are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Nutshell Official Pricing— Vendor pricing page

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