Apollo.io vs Nutshell: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Nutshell. See all plans, features, and costs at a glance.
Bottom line: Nutshell starts at $13/mo, making it $36/mo cheaper than Apollo.io ($49/mo). Apollo.io offers a free plan.
Last updated: August 24, 2026
Apollo.io vs Nutshell: Quick Pricing Facts
| Feature | Apollo.io | Nutshell |
|---|---|---|
| Starting Price | $49/mo | $13/mo |
| Number of Plans | 4 | 5 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Nutshell is the more affordable option, starting at $13/mo compared to Apollo.io's $49/mo. Both are CRM tools with 9 combined pricing plans and 25 features compared.
Apollo.io stands out with a free plan for getting started.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try freeAffiliate |  Nutshell Try free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Per user, per month $13/month Includes
|
| Tier 2 | Basic $49/month | Per user, per month $25/monthCheapest Includes
|
| Tier 3 | Professional $79/month | Per user, per monthPopular $42/monthCheapest Includes
|
| Tier 4 | Organization $119/month | Per user, per month $59/monthCheapest Includes
|
| Tier 5 | - | Per user, per month $79/monthCheapest Includes
|
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Which Should You Choose?
Choose Apollo.io if:
- •Outbound prospecting from 275M+ contacts is your primary sales motion
- •Contact enrichment and email sequences are as important as pipeline management
- •You need sales intelligence features that a traditional CRM doesn't provide
Choose Nutshell if:
- •You need a full-featured SMB CRM with strong pipeline management and email sequences at $16/user/month
- •Nutshell's reporting, forecasting, and team management features serve growing sales teams
- •Your deals come from inbound or referrals and you need a solid CRM to manage them
Nutshell is a well-regarded SMB CRM starting at $16/user/month with solid pipeline management, built-in email sequences, and reliable customer support. Apollo is a sales intelligence platform for outbound teams with a 275M+ contact database. Nutshell manages existing pipeline effectively. Apollo generates new pipeline from cold contacts. Teams doing primarily outbound need Apollo. Teams managing inbound or referral-based pipeline need a CRM like Nutshell. Both tools have email automation, but for very different purposes.
Frequently Asked Questions: Apollo.io vs Nutshell
Which is cheaper, Apollo.io or Nutshell?
How many pricing plans does Apollo.io have vs Nutshell?
Does Apollo.io or Nutshell offer a free plan?
What is the most popular Nutshell plan?
How do Apollo.io and Nutshell compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Nutshell Official Pricing- Vendor pricing page
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