Skip to main content
CRM

Apptivo vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Apptivo starts at $20/mo, making it $5/mo cheaper than Salesforce ($25/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Apptivo vs Salesforce: Quick Pricing Facts

FeatureApptivoSalesforce
Starting Price$20/mo$25/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountUp to 20%N/A

Apptivo is the more affordable option, starting at $20/mo compared to Salesforce's $25/mo. Both are CRM tools with 8 combined pricing plans and 42 features compared. At comparable tiers, the monthly price difference is $70.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Salesforce
Salesforce
Try it free
Tier 1
Lite
$20/monthCheapest
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
PremiumPopular
$30/monthCheapest
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Ultimate
$50/monthCheapest
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Enterprise
$175/month
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

Apptivo

Apptivo provides up to 20% annual savings, starts at $5/mo lower ($20/mo vs $25/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apptivo

Try Apptivo free

Which Should You Choose?

Choose Apptivo if:

  • You want lower per-user costs—Apptivo starts at $20/mo, saving $5/mo compared to Salesforce at $25/mo
  • Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments

Choose Salesforce if:

  • You want more features built-in—Salesforce offers 16 additional features across its plans
  • You prioritize Salesforce's user experience and interface over price (both tools are similarly priced)
  • You want Salesforce's approach to incremental feature unlocking across its 4 pricing tiers

Apptivo is the more affordable choice [1], starting at $20/mo compared to Salesforce's $25/mo. For a 50-person team on paid plans, this translates to Apptivo saving approximately $250/month. Apptivo offers 4 pricing tiers compared to Salesforce's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Apptivo provides 13 total features versus 29 for Salesforce, offering a more focused toolset depending on your specific needs. The pricing math favors Apptivo for most team sizes. Salesforce becomes worth the premium only when its differentiating features are central to your workflow.

ShareShare

Frequently Asked Questions: Apptivo vs Salesforce

Which is cheaper, Apptivo or Salesforce?
As of March 2026, Apptivo starts at a lower price point. Apptivo starts at $20/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Salesforce?
Apptivo offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Apptivo or Salesforce?
Apptivo offers up to 20% off on the Lite plan with annual billing. Salesforce does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
Does Apptivo or Salesforce offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Salesforce lists all its pricing publicly.
How do Apptivo and Salesforce compare for CRM?
Both Apptivo and Salesforce are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apptivo Official PricingVendor pricing page
  2. Salesforce Official PricingVendor pricing page

Related Articles

Track Price Changes

Get notified when pricing changes for these tools.