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Apptivo vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Apptivo starts at $20/mo, making it $5/mo cheaper than Salesforce ($25/mo). Neither offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Apptivo freeTry Salesforce freePrice updated 12d agoUpdated this month
Best Value

Apptivo - Apptivo's $10/user/month with built-in invoicing and projects beats Salesforce's cost and complexity for most SMBs.

Apptivo vs Salesforce: Quick Pricing Facts

FeatureApptivoSalesforce
Starting Price$20/mo$25/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Apptivo is the more affordable option, starting at $20/mo compared to Salesforce's $25/mo. Both are CRM tools with 8 combined pricing plans and 54 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Apptivo
Try free
Salesforce
Salesforce
Try free
Tier 1
Lite
$20/monthCheapest
Includes
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Starter Suite
$25/month
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Tier 2
Premium
$30/monthCheapest
Includes
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Pro SuitePopular
$100/month
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Tier 3
Ultimate
$50/monthCheapest
Includes
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24x7 Support
Enterprise
$175/month
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Tier 4
Enterprise
Custom pricing
Includes
  • 65 Apps
  • 500 Custom Fields Per App
  • 300 Workflows
  • 100 Custom Dashboards
  • Custom Integration
  • 24x7 + SLA
  • Account Manager
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support

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Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

Apptivo

Apptivo's $10/user/month with built-in invoicing and projects beats Salesforce's cost and complexity for most SMBs.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Apptivo freeFrom $20/mo

Which Should You Choose?

Choose Apptivo if:

  • You need a full business platform at $10/user/month - Salesforce starts at $25/user/month and costs far more with add-ons
  • Your team is small and Salesforce's implementation complexity would take months
  • You need invoicing and project management built in, not as expensive Salesforce add-ons

Choose Salesforce if:

  • You need enterprise CRM: custom objects, CPQ, territory management, and marketing cloud
  • Your organization has 100+ users and needs a platform built for enterprise complexity
  • Compliance, audit trails, and enterprise system integrations are genuine requirements

Salesforce is the enterprise CRM standard - powerful, scalable, but expensive and complex. Starter Suite begins at $25/user/month but enterprise use runs $150-300/user/month. Apptivo is a broad SMB platform at $10/user/month with invoicing and project management included. Apptivo wins for small and medium businesses that need a working platform now without IT resources. Salesforce wins when enterprise complexity, compliance, or massive scale genuinely require it.

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Frequently Asked Questions: Apptivo vs Salesforce

Which is cheaper, Apptivo or Salesforce?
As of July 2026, Apptivo starts at a lower price point. Apptivo starts at $20/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Salesforce?
Apptivo offers 4 pricing plans, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
Does Apptivo or Salesforce offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Salesforce lists all its pricing publicly.
How do Apptivo and Salesforce compare for CRM?
Both Apptivo and Salesforce are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apptivo Official Pricing- Vendor pricing page
  2. Salesforce Official Pricing- Vendor pricing page

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