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Apptivo vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $6/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Apptivo vs Zoho CRM: Quick Pricing Facts

FeatureApptivoZoho CRM
Starting Price$20/mo$14/mo
Number of Plans45
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountUp to 20%N/A

Zoho CRM is the more affordable option, starting at $14/mo compared to Apptivo's $20/mo. Both are CRM tools with 9 combined pricing plans and 48 features compared. At comparable tiers, the monthly price difference is $10.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apptivo
Zoho CRM
Zoho CRM
Try it free
Tier 1
Lite
$20/month
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
PremiumPopular
$30/month
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
Ultimate
$50/month
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
—
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM starts at $6/mo lower ($14/mo vs $20/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho CRM

Try Zoho CRM free

Which Should You Choose?

Choose Apptivo if:

  • •Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • •Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments
  • •Apptivo's per-seat pricing lets you match exact team size without tier gaps

Choose Zoho CRM if:

  • •You want lower per-user costs—Zoho CRM starts at $14/mo, saving $6/mo compared to Apptivo at $20/mo
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Zoho CRM offers 22 additional features across its plans

Zoho CRM is the more affordable choice [1], starting at $14/mo compared to Apptivo's $20/mo. For a 50-person team on paid plans, this translates to Zoho CRM saving approximately $300/month. Zoho CRM offers 5 pricing tiers compared to Apptivo's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho CRM provides 35 total features versus 13 for Apptivo, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Zoho CRM offers the better cost-to-value ratio. Consider Apptivo only if its unique capabilities directly address a gap Zoho CRM cannot fill.

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Frequently Asked Questions: Apptivo vs Zoho CRM

Which is cheaper, Apptivo or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. Apptivo starts at $20/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Zoho CRM?
Apptivo offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Apptivo or Zoho CRM?
Apptivo offers up to 20% off on the Lite plan with annual billing. Zoho CRM does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
Does Apptivo or Zoho CRM offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
How do Apptivo and Zoho CRM compare for CRM?
Both Apptivo and Zoho CRM are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apptivo Official Pricing— Vendor pricing page
  2. Zoho CRM Official Pricing— Vendor pricing page

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