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Attio vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Attio and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $9/mo, making it $3620/mo cheaper than Attio ($3629/mo). Attio offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
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Attio vs HubSpot CRM: Quick Pricing Facts

FeatureAttioHubSpot CRM
Starting Price$3629/mo$9/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $9/mo compared to Attio's $3629/mo. Both are CRM tools with 8 combined pricing plans and 44 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Attio uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Attio
HubSpot CRM
HubSpot CRM
Try it free
Tier 1
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Free
$0/monthCheapest
Includes
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
Start with Free
Tier 2
29
$3629/month
Includes
  • Private lists
  • Enhanced email sending
  • No seat limits
Start with 29
StarterPopular
$9/monthCheapest
$9 / year
Includes
  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • Email marketing
  • Live chat
  • Forms
  • Simple marketing automation
  • Ad management
  • Ad retargeting
  • CRM segments
  • Cookie Management Tools
Start with Starter
Tier 3
69
$8669/month
Includes
  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support
Start with 69
ProfessionalPopular
$792/monthCheapest
$792 / year
Includes
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • Social media
  • Lead scoring
  • Advanced personalization
  • Teams
  • Omni-channel marketing automation
  • Custom reporting
Start with Professional
Tier 4
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Advanced security & admin
Start with Custom
Enterprise
$3300/monthCheapest
$3300 / year
Includes
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • Organize teams
  • Multi-touch revenue attribution
  • Lookalike Lists (Beta)
  • Customer journey analytics
  • Limit access to content and data
  • Journey automation (Beta)
  • Email approvals
Start with Enterprise

Swipe to compare plans →

Attio

Next-gen CRM with custom objects and real-time data syncing

View all Attio plans

HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot CRM offers a free plan, starts at $3620/mo lower ($9/mo vs $3629/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: HubSpot CRM

Try HubSpot CRM free

Which Should You Choose?

Choose Attio if:

  • •You prefer Attio's free tier features—Real-time contact syncing, Automatic data enrichment
  • •Your team needs custom enterprise pricing—Attio offers negotiated terms for large deployments
  • •Attio's 4-tier per-seat structure gives clearer cost visibility for budget planning

Choose HubSpot CRM if:

  • •You want lower per-user costs—HubSpot CRM starts at $9/mo, saving $3620/mo compared to Attio at $3629/mo
  • •You prefer HubSpot CRM's free tier features—Free Marketing tools, Free Sales tools
  • •You want more features built-in—HubSpot CRM offers 20 additional features across its plans

Both Attio and HubSpot CRM offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Attio includes 3 features, while HubSpot CRM includes 5 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Attio vs HubSpot CRM

Which is cheaper, Attio or HubSpot CRM?
As of March 2026, HubSpot CRM starts at a lower price point. Attio starts at $3629/mo while HubSpot CRM starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Attio have vs HubSpot CRM?
Attio offers 4 pricing plans, while HubSpot CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Attio or HubSpot CRM offer a free plan?
Yes, both Attio and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Attio or HubSpot CRM?
Both Attio and HubSpot CRM offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular HubSpot CRM plan?
The Starter plan is HubSpot CRM's most popular tier, priced at $9/mo. Key features include 500 HubSpot Credits, 1,000 marketing contacts, Email marketing.
Does Attio or HubSpot CRM offer custom enterprise pricing?
Attio offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Attio and HubSpot CRM use?
Attio uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.

Sources

  1. Attio Official Pricing— Vendor pricing page
  2. HubSpot CRM Official Pricing— Vendor pricing page

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