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Attio vs HubSpot CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Attio and HubSpot CRM. See all plans, features, and costs at a glance.

Bottom line: HubSpot CRM starts at $800/mo, making it $3635/mo cheaper than Attio ($4435/mo). Attio offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Attio freeTry HubSpot CRM freePrice updated 3d agoPrice updated 3d ago
Best Value

HubSpot CRM - HubSpot's free unlimited-user plan, marketing ecosystem, and growth scalability make it the stronger foundation for most teams.

Attio vs HubSpot CRM: Quick Pricing Facts

FeatureAttioHubSpot CRM
Starting Price$4435/mo$800/mo
Number of Plans42
Free TierYesYes
Pricing Modelper-seatfreemium
Annual DiscountN/AN/A

HubSpot CRM is the more affordable option, starting at $800/mo compared to Attio's $4435/mo. Both are CRM tools with 6 combined pricing plans and 12 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Attio uses per-seat pricing while HubSpot CRM uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Attio
HubSpot CRM
HubSpot CRM
Try free
Tier 1
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Free
$0/monthCheapest
Start with Free
Tier 2
35
$4435/month
Includes
  • Private lists
  • Enhanced email sending
  • Up to 10 seats
Start with 35
Professional
$800/monthCheapest
Start with Professional
Tier 3
79
$9979/monthCheapest
Includes
  • Call Intelligence & sequences
  • Permission controls
  • Advanced reporting
Start with 79
-
Tier 4
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Security and admin controls
Start with Custom
-

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Attio

Next-gen CRM with custom objects and real-time data syncing

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HubSpot CRM

Free CRM with marketing, sales, and service hub add-ons

View all HubSpot CRM plans

What Reviewers Say

Our Pick

HubSpot CRM

HubSpot's free unlimited-user plan, marketing ecosystem, and growth scalability make it the stronger foundation for most teams.

Based on pricing data only. Review the full comparison below for your specific needs.

Try HubSpot CRM freeFree plan available

Which Should You Choose?

Choose Attio if:

  • •You want a flexible CRM with custom data objects that behaves like a structured database
  • •Attio's data model flexibility exceeds what HubSpot's free CRM offers without paid upgrades
  • •Your team values modern UX and data structure over marketing ecosystem breadth

Choose HubSpot CRM if:

  • •You need a free CRM with unlimited users, contacts, and deal tracking plus marketing tools
  • •HubSpot's ecosystem - marketing hub, sales hub, service hub - scales as your business grows
  • •Inbound marketing, email campaigns, and landing pages are as important as pipeline tracking

HubSpot CRM is free for unlimited users with solid pipeline management, email tracking, and basic marketing tools. It scales through paid hubs. Attio has a free 3-seat plan with a more flexible data model. HubSpot wins on free tier scale - unlimited users versus Attio's 3 seats - and marketing ecosystem breadth. Attio wins on data model flexibility for technical teams that want to customize their CRM beyond HubSpot's default structure. For most teams starting fresh, HubSpot's free unlimited-user plan is the more practical starting point.

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Frequently Asked Questions: Attio vs HubSpot CRM

Which is cheaper, Attio or HubSpot CRM?
As of August 2026, HubSpot CRM starts at a lower price point. Attio starts at $4435/mo while HubSpot CRM starts at $800/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Attio have vs HubSpot CRM?
Attio offers 4 pricing plans, while HubSpot CRM offers 2 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Attio or HubSpot CRM offer a free plan?
Yes, both Attio and HubSpot CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Does Attio or HubSpot CRM offer custom enterprise pricing?
Attio offers a custom-priced enterprise tier for larger teams. HubSpot CRM lists all its pricing publicly.
What pricing models do Attio and HubSpot CRM use?
Attio uses a per-seat pricing model, while HubSpot CRM uses freemium pricing. The right model depends on your team size and usage patterns.
How do Attio and HubSpot CRM compare for CRM?
Both Attio and HubSpot CRM are CRM tools. Attio offers 4 plans starting at $4435/mo, while HubSpot CRM offers 2 plans starting at $800/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Attio Official Pricing- Vendor pricing page
  2. HubSpot CRM Official Pricing- Vendor pricing page

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