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Attio vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Attio and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $3615/mo cheaper than Attio ($3629/mo). Attio offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Attio vs Zoho CRM: Quick Pricing Facts

FeatureAttioZoho CRM
Starting Price$3629/mo$14/mo
Number of Plans45
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to Attio's $3629/mo. Both are CRM tools with 9 combined pricing plans and 47 features compared.

Attio stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Zoho CRM
Zoho CRM
Try it free
Tier 1
0
$0/monthCheapest
Includes
  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
Start with 0
Standard
$14/month
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
29
$3629/month
Includes
  • Private lists
  • Enhanced email sending
  • No seat limits
Start with 29
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
69
$8669/month
Includes
  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support
Start with 69
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Custom
Custom pricing
Includes
  • Unlimited objects
  • Unlimited teams
  • Advanced security & admin
Start with Custom
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Attio

Next-gen CRM with custom objects and real-time data syncing

View all Attio plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM starts at $3615/mo lower ($14/mo vs $3629/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho CRM

Try Zoho CRM free

Which Should You Choose?

Choose Attio if:

  • You need a free plan with Real-time contact syncing, Automatic data enrichment—Attio offers no-cost access with no credit card required
  • Your team needs custom enterprise pricing—Attio offers negotiated terms for large deployments
  • You need predictable billing — Attio's per-seat model avoids surprise overages

Choose Zoho CRM if:

  • You want lower per-user costs—Zoho CRM starts at $14/mo, saving $3615/mo compared to Attio at $3629/mo
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Zoho CRM offers 23 additional features across its plans

Attio offers a free plan [1], eliminating the cost barrier for evaluation, while Zoho CRM requires paid subscription from the start. This gives Attio a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Attio's free tier, upgrading to a paid plan at approximately $3629/mo provides substantial additional functionality. Compare this pricing path against Zoho CRM's tiering starting at $14/mo to assess total cost of ownership over 12 months. Attio's 4 tiers provide flexibility at different budgets, while Zoho CRM's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Attio is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Attio vs Zoho CRM

Which is cheaper, Attio or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. Attio starts at $3629/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Attio have vs Zoho CRM?
Attio offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Attio or Zoho CRM offer a free plan?
Attio offers a free plan, while Zoho CRM does not. If budget is a concern, Attio lets you get started at no cost.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
Does Attio or Zoho CRM offer custom enterprise pricing?
Attio offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
How do Attio and Zoho CRM compare for CRM?
Both Attio and Zoho CRM are CRM tools. Attio offers 4 plans starting at $3629/mo, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Attio Official PricingVendor pricing page
  2. Zoho CRM Official PricingVendor pricing page

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