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Email Marketing

Buttondown vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Buttondown and Emma. See all plans, features, and costs at a glance.

Bottom line: Buttondown starts at Custom pricing and Emma starts at $105/mo. Compare all 5 pricing tiers side by side.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Buttondown freeTry Emma freePrice updated 14d agoPrice updated 10d ago

Buttondown vs Emma: Quick Pricing Facts

FeatureButtondownEmma
Starting PriceCustom pricing$105/mo
Number of Plans23
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Buttondown and Emma are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 5 pricing plans with 37 features compared, so the best choice comes down to which features match your needs.

Buttondown stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Buttondown
Buttondown
Try free
Emma
Tier 1
Free
$0/monthCheapest
Includes
  • Rich text or markdown editor
  • Send from a custom domain
  • Hosted newsletter archives
  • Privacy-first
Start with Free
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
Paid Add-ons
Custom pricing
Includes
  • Tagging & segmentation (+$9/month)
  • Paid subscriptions (+$9/month)
  • Comments and surveys (+$9/month)
  • Analytics (+$9/month)
  • RSS-to-email support (+$9/month)
  • Email attachments (+$9/month)
  • Archives on a custom domain (+$29/month)
  • Multiple newsletters (+$29/month)
  • Automations (+$29/month)
  • Whitelabeling (+$79/month)
  • Teams (+$79/month)
Start with Paid Add-ons
EVERYTHING IN LITE, PLUS:
$205/monthCheapest
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 3
-
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:

← Swipe to compare plans →

Ready to get started? Try either tool free — no credit card required.

Try Buttondown freeFree plan availableTry Emma freeFrom $105/mo
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Buttondown

Minimal newsletter tool for writers and indie publishers

View all Buttondown plans

Emma

Email marketing with brand control and team management

View all Emma plans

Frequently Asked Questions: Buttondown vs Emma

How many pricing plans does Buttondown have vs Emma?
Buttondown offers 2 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Buttondown or Emma offer a free plan?
Buttondown offers a free plan, while Emma does not. If budget is a concern, Buttondown lets you get started at no cost.
Does Buttondown or Emma offer custom enterprise pricing?
Yes, both Buttondown and Emma offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Buttondown and Emma compare for Email Marketing?
Both Buttondown and Emma are Email Marketing tools. Buttondown offers 2 plans starting at Custom pricing, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Buttondown Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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