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Capsule CRM vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Capsule CRM and Clay. See all plans, features, and costs at a glance.

Bottom line: Capsule CRM starts at $18/mo, making it $149/mo cheaper than Clay ($167/mo). Capsule CRM offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Capsule CRM freeTry Clay free

Capsule CRM vs Clay: Quick Pricing Facts

FeatureCapsule CRMClay
Starting Price$18/mo$167/mo
Number of Plans54
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Capsule CRM is the more affordable option, starting at $18/mo compared to Clay's $167/mo. Both are CRM tools with 9 combined pricing plans and 59 features compared. At comparable tiers, the monthly price difference is $410.

Both tools offer free plans, making them accessible for teams on a budget. Capsule CRM uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Capsule CRM
Capsule CRM
Try it free
Clay
Tier 1
Free
$0/monthCheapest
Includes
  • 250 Contacts
  • 5 custom fields
  • 1 Sales Pipeline
  • Activity Log
  • Contact History
  • Outlook & Gmail add-in
  • Mobile app access
  • Upgrade to a paid plan anytime
Start with Free
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Starter
$18/monthCheapest
Includes
  • 30,000 Contacts
  • Email TemplatesAvoid writing the same email over and over with a bank of reusable templates, ready to edit and send
  • Shared MailboxConnect a shared email inbox to enable multiple team members to respond from the same account e.g. sales@, support@, info@
  • Basic Reporting
  • Premium IntegrationsAccess direct integrations with tools like Xero, Zendesk and Import2
  • GoalsSet and track performance objectives around Opportunities won or created
  • AI Pipeline GeneratorBuild a custom sales pipeline tailored to your unique business and process in seconds.
Start with Starter
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Tier 3
GrowthEnhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting DashboardsAnalyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project ManagementManage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business EnrichmentAI automatically fills out business information at a contact level, so you don’t have to.
  • AI SummariesGet an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with GrowthEnhanced AI Tools
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
AdvancedEnhanced AI Tools
$54/monthCheapest
Includes
  • 120,000 Contacts
  • 50 project boards
  • 50 sales pipelines
Start with AdvancedEnhanced AI Tools
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Tier 5
Enhanced AI ToolsPopular
$36/monthCheapest
Includes
  • 60,000 Contacts
  • Workflow Automations Define repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards
  • Advanced Sales Reporting More in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is.
  • Reporting Dashboards Analyze CRM data for insights on conversions, task efficiency, pipeline, projects, and contact health.
  • Multiple Sales Pipelines
  • Multiple Project Boards
  • Project Management Manage client delivery and other activities via kanban-style project boards
  • Team & Access Controls
  • AI Business Enrichment AI automatically fills out business information at a contact level, so you don’t have to.
  • AI Summaries Get an instant summary of the last 50 activities on any Contact, Opportunity, or Project.
Start with Enhanced AI Tools
—

Swipe to compare plans →

Capsule CRM

Simple and smart online CRM for small businesses

View all Capsule CRM plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Capsule CRM

Capsule CRM offers a free plan, starts at $149/mo lower ($18/mo vs $167/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Capsule CRM

Try Capsule CRM free

Which Should You Choose?

Choose Capsule CRM if:

  • •You want lower per-user costs—Capsule CRM starts at $18/mo, saving $149/mo compared to Clay at $167/mo
  • •You prefer Capsule CRM's free tier features—250 Contacts, 5 custom fields
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Capsule CRM offers 17 additional features across its plans

Choose Clay if:

  • •You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments
  • •Clay's usage-based pricing lets you match exact team size without tier gaps

Both Capsule CRM and Clay offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Capsule CRM includes 8 features, while Clay includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. When upgrading to paid tiers, Capsule CRM offers better value at approximately $410.00/mo difference for comparable tier levels. Plan accordingly if your team will graduate from the free tier within 12 months. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Capsule CRM vs Clay

Which is cheaper, Capsule CRM or Clay?
As of March 2026, Capsule CRM starts at a lower price point. Capsule CRM starts at $18/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Capsule CRM have vs Clay?
Capsule CRM offers 5 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Capsule CRM or Clay offer a free plan?
Yes, both Capsule CRM and Clay offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Capsule CRM plan?
The GrowthEnhanced AI Tools plan is Capsule CRM's most popular tier, priced at $36/mo. Key features include 60,000 Contacts, Workflow AutomationsDefine repeatable sales processes by configuring a series of tasks, email notifications or stage changes within pipeline/project boards, Advanced Sales ReportingMore in depth reports so you can get visibility on your sales forecast, where you are losing the most sales and how active your team is..
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Capsule CRM or Clay offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Capsule CRM lists all its pricing publicly.
What pricing models do Capsule CRM and Clay use?
Capsule CRM uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.

Sources

  1. Capsule CRM Official Pricing— Vendor pricing page
  2. Clay Official Pricing— Vendor pricing page

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