Skip to main content
CompareTiers
Compare Now
CRM

Clay vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $153/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry Zoho CRM free

Clay vs Zoho CRM: Quick Pricing Facts

FeatureClayZoho CRM
Starting Price$167/mo$14/mo
Number of Plans45
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to Clay's $167/mo. Both are CRM tools with 9 combined pricing plans and 56 features compared. At comparable tiers, the monthly price difference is $406.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Zoho CRM
Zoho CRM
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Standard
$14/month
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
—
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM starts at $153/mo lower ($14/mo vs $167/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho CRM

Try Zoho CRM free

Which Should You Choose?

Choose Clay if:

  • •You need a free plan with Unlimited seats and tables, Run multi-provider waterfalls—Clay offers no-cost access with no credit card required
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments
  • •You want Clay's approach to incremental feature unlocking across its 4 pricing tiers

Choose Zoho CRM if:

  • •You want lower per-user costs—Zoho CRM starts at $14/mo, saving $153/mo compared to Clay at $167/mo
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—Zoho CRM offers 14 additional features across its plans

Clay offers a free plan [1], eliminating the cost barrier for evaluation, while Zoho CRM requires paid subscription from the start. This gives Clay a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Clay's free tier, upgrading to a paid plan at approximately $446/mo provides substantial additional functionality. Compare this pricing path against Zoho CRM's tiering starting at $14/mo to assess total cost of ownership over 12 months. Clay's 4 tiers provide flexibility at different budgets, while Zoho CRM's 5 tiers structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Clay is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

ShareShare

Frequently Asked Questions: Clay vs Zoho CRM

Which is cheaper, Clay or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. Clay starts at $167/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Zoho CRM?
Clay offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Zoho CRM offer a free plan?
Clay offers a free plan, while Zoho CRM does not. If budget is a concern, Clay lets you get started at no cost.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
Does Clay or Zoho CRM offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
What pricing models do Clay and Zoho CRM use?
Clay uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. Zoho CRM Official Pricing— Vendor pricing page

Related Articles

Enterprise vs Startup SaaS Pricing: Why 10–50x Cost Difference? (2026)

Why enterprise SaaS costs 10–50x more than startup alternatives. Pricing structure, TCO, support, customization, and compliance explained.

Best CRM Software Pricing Compared (2026)

Compare CRM pricing from HubSpot ($0-3,200/mo), Salesforce ($165-660/user/mo), and Pipedrive ($14/user/mo). Find the cheapest CRM for your team size.

Track Price Changes

Get notified when pricing changes for these tools.

See all Clay alternativesSee all Zoho CRM alternativesCRMCompare more tools