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CRM

Clay vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $7/mo, making it $160/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: August 31, 2026

Data compiled by Arthur Jacquemin
Updated August 31, 2026
Try Clay freeTry Zoho CRM freeAffiliatePrice updated todayPrice updated today
Best Value

Zoho CRM - Zoho CRM offers a free plan, starts at $160/mo lower ($7/mo vs $167/mo), offers 5 tiers vs 4.

Clay vs Zoho CRM: Quick Pricing Facts

FeatureClayZoho CRM
Starting Price$167/mo$7/mo
Number of Plans45
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $7/mo compared to Clay's $167/mo. Both are CRM tools with 9 combined pricing plans and 74 features compared. At comparable tiers, the monthly price difference is $423.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Includes
  • Contact management
  • Follow-up reminders
  • Workflow automation
  • Custom email templates
  • Tasks, meetings & calls
  • Data import and export
  • Standard reports
  • APIs
  • Mobile apps
Start with Free
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Standard
$14/monthCheapest
Includes
  • Email integration & mass emails
  • Built-in calling
  • Multiple sales pipelines
  • Calendar integration
  • Data capture via forms
  • Sales forecasting
  • Data enrichment
  • Custom modules
  • HIPAA compliance
  • Gmail and Outlook integration
  • Slack, Zoom, Teams integration
Start with Standard
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Get priority support
Start with Growth
ProfessionalPopular
$23/monthCheapest
Includes
  • AI agents
  • Process management
  • Inventory management
  • Predictive intelligence
  • Unlimited reports
  • Configure, Price, Quote (CPQ)
  • Custom portals
  • Customer journeys
  • Web-to-case forms
  • Customer portals
  • Google Ads integration
Start with Professional
Tier 4
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Enterprise
$40/monthCheapest
Includes
  • Multi-team management
  • Reporting hierarchy
  • Custom buttons and functions
  • Extended field types
  • Sequential data collection
  • Approval process
  • Account Based Marketing
  • Developer sandbox
  • Field-level encryption
  • Extended AI capabilities
  • QuickBooks integration
Start with Enterprise
Tier 5
-
Bigin Express
$7/monthCheapest
Includes
  • Sales pipeline
  • Email integration
  • Built-in calling
  • Calendar integration
  • Appointment scheduling
  • Social Ads integration
  • Payment collection
  • Custom fields
  • Tags
  • QuickBooks integration
Start with Bigin Express

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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Frequently Asked Questions: Clay vs Zoho CRM

Which is cheaper, Clay or Zoho CRM?
As of September 2026, Zoho CRM starts at a lower price point. Clay starts at $167/mo while Zoho CRM starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Zoho CRM?
Clay offers 4 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Zoho CRM offer a free plan?
Yes, both Clay and Zoho CRM offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
What is the most popular Zoho CRM plan?
The Professional plan is Zoho CRM's most popular tier, priced at $23/mo. Key features include AI agents, Process management, Inventory management.
Does Clay or Zoho CRM offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Zoho CRM lists all its pricing publicly.
What pricing models do Clay and Zoho CRM use?
Clay uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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