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Clay

Clay Pricing Plans & Tiers

Data enrichment and personalized outreach automation platform

CRMusage-basedFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Clay's positioning as B2B data + enrichment platform (likely $25-150/month consumption-based tiers) bundles prospect intelligence with API-first infrastructure, positioning against RocketReach/ZoomInfo as 'data for developers.' This creates pricing leverage for technical teams comfortable with integration complexity.

Clay's API-first architecture enables programmatic access to prospect data, company intelligence, and enrichment—positions Clay as infrastructure for revenue teams vs. Salesforce (CRM) or Slack (communication). This creates different buyer persona (technical/RevOps) and pricing psychology (infrastructure cost).

Clay's consumption-based pricing on data enrichment queries creates variable cost aligned with research intensity—teams with high data enrichment needs pay proportionally.

Strengths

  • API-first architecture enables custom workflow integration unavailable in UI-only platforms.
  • Consumption-based pricing aligns cost with usage—teams with variable research volumes can scale spend up/down without seat-locking.
  • Data enrichment depth and freshness appeals to RevOps and technical teams.

Considerations

  • API-first positioning requires technical resources to realize value; non-technical teams may underutilize platform.
  • Consumption-based pricing creates unpredictable cost scaling if data enrichment volumes exceed forecast.
  • CRM features as secondary to data enrichment positioning means Clay lacks sales workflow depth.
Ideal For

RevOps and technical teams (5-50 person sales orgs) building custom revenue workflows requiring programmatic B2B data and enrichment APIs.

Pricing Takeaway

Clay's consumption-based data enrichment pricing aligns with usage but creates unpredictable scaling.

Best choice: Clay

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Pricing Plans (4)

Free

$0/mo
  • ✓Unlimited seats and tables
  • ✓Run multi-provider waterfalls
  • ✓Run up to 200 rows per table
  • ✓Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • ✓Bring your own API key
  • ✓Send emails with Clay sequencer
Start with Free

Launch

$167/mo
  • ✓Enrich phone numbers
  • ✓Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • ✓Run up to 50,000 rows per table
  • ✓Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch

Growth

Popular
$446/mo
  • ✓Auto-sync and enrich CRM
  • ✓Integrate with any HTTP API
  • ✓Automate any signal via webhook
  • ✓Track web intent signals
  • ✓Includes 1 ads audience
  • ✓Get priority support
Start with Growth

Enterprise

Custom
  • ✓Sync to data warehouse
  • ✓Includes 2 ads audiences, more via add-on
  • ✓Run and store unlimited rows with Audiences (Beta)
  • ✓Sign in with SSO
  • ✓Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

How does Clay pricing compare?

See how Clay's 4 pricing plans stack up against similar CRM tools.

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Frequently Asked Questions

How much does Clay cost?
As of March 2026, Clay has a free tier and 3 paid plans starting from $167/mo. Pricing follows a usage-based model.
Does Clay offer a free plan?
As of March 2026, yes, Clay offers a free plan with 6 features. The free tier is a great way to test the platform before upgrading to a paid plan.
What pricing model does Clay use?
As of March 2026, Clay uses a usage-based pricing model. This means you pay based on actual consumption — costs scale directly with usage volume, which helps you scale costs as your team grows.
What is Clay's most popular plan?
As of March 2026, most Clay customers choose the Growth plan, which costs $446/mo. It includes 6 features and is designed for teams that need a balance of functionality and affordability.
Does Clay offer enterprise or custom pricing?
As of March 2026, Clay provides an Enterprise plan with custom pricing for larger organizations. Reach out to Clay's sales team to get pricing based on your requirements.
What features are included in Clay's plans?
As of March 2026, Across Clay's plans, features range from 4 to 6. Entry-level plans cover the essentials, while premium tiers add advanced crm capabilities.

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Sources

  1. Clay Official Pricing— Vendor pricing page

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