Clay Pricing Plans and Tiers
Data enrichment and personalized outreach automation platform
Pricing last verified: July 6, 2026
Get an AI breakdown of Clay's hidden costs, real cost at 10 and 50 seats, and negotiation angles.
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Pricing Analysis
Clay's positioning as B2B data + enrichment platform (likely $25-150/month consumption-based tiers) bundles prospect intelligence with API-first infrastructure, positioning against RocketReach/ZoomInfo as 'data for developers.' This creates pricing leverage for technical teams comfortable with integration complexity.
Clay's API-first architecture enables programmatic access to prospect data, company intelligence, and enrichment-positions Clay as infrastructure for revenue teams vs. Salesforce (CRM) or Slack (communication). This creates different buyer persona (technical/RevOps) and pricing psychology (infrastructure cost).
Clay's consumption-based pricing on data enrichment queries creates variable cost aligned with research intensity-teams with high data enrichment needs pay proportionally.
Strengths
- API-first architecture enables custom workflow integration unavailable in UI-only platforms.
- Consumption-based pricing aligns cost with usage-teams with variable research volumes can scale spend up/down without seat-locking.
- Data enrichment depth and freshness appeals to RevOps and technical teams.
Considerations
- API-first positioning requires technical resources to realize value; non-technical teams may underutilize platform.
- Consumption-based pricing creates unpredictable cost scaling if data enrichment volumes exceed forecast.
- CRM features as secondary to data enrichment positioning means Clay lacks sales workflow depth.
RevOps and technical teams (5-50 person sales orgs) building custom revenue workflows requiring programmatic B2B data and enrichment APIs.
Clay's consumption-based data enrichment pricing aligns with usage but creates unpredictable scaling.
Best choice: Clay
Pricing Plans (4)
Free
- ✓Unlimited seats and tables
- ✓Run multi-provider waterfalls
- ✓Run up to 200 rows per table
- ✓Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
- ✓Bring your own API key
- ✓Send emails with Clay sequencer
Launch
- ✓Enrich phone numbers
- ✓Run unlimited search with Audiences
- ✓Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
- ✓Run up to 50,000 rows per table
- ✓Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
- ✓Reuse functions across workflows
Growth
Popular- ✓Auto-sync and enrich CRM and data warehouse
- ✓Unlimited search & 250k imports with Audiences
- ✓Integrate with any HTTP API
- ✓Automate any signal via webhook
- ✓Track web intent signals
- ✓Includes 1 ads audience
- ✓Get priority support
Enterprise
- ✓Unlimited ad audiences
- ✓Run unlimited search and unlimited imports with Audiences
- ✓Sign in with SSO
- ✓Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
How does Clay pricing compare?
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Sources
- Clay Official Pricing- Vendor pricing page
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