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Apollo.io vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Clay. See all plans, features, and costs at a glance.

Bottom line: Apollo.io starts at $49/mo, making it $118/mo cheaper than Clay ($167/mo). Apollo.io offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Apollo.io freeAffiliateTry Clay freePrice updated 13d agoPrice updated 10d ago
Best Value

Apollo.io - Apollo's complete prospecting-to-sequence workflow at a lower price point serves most outbound teams better than Clay's specialized enrichment.

Apollo.io vs Clay: Quick Pricing Facts

FeatureApollo.ioClay
Starting Price$49/mo$167/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Apollo.io is the more affordable option, starting at $49/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 23 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try freeAffiliate
Clay
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Basic
$49/monthCheapest
Start with Basic
Launch
$167/month
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Tier 3
Professional
$79/monthCheapest
Start with Professional
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM and data warehouse
  • Unlimited search & 250k imports with Audiences
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Organization
$119/monthCheapest
Start with Organization
Enterprise
Custom pricing
Includes
  • Unlimited ad audiences
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

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Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans
Our Pick

Apollo.io

Apollo's complete prospecting-to-sequence workflow at a lower price point serves most outbound teams better than Clay's specialized enrichment.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Apollo.io freeFree plan available

Which Should You Choose?

Choose Apollo.io if:

  • •You want an all-in-one sales platform with prospecting, sequences, and CRM in one tool
  • •Apollo's lower starting price ($49/month) beats Clay's $149/month Starter
  • •You need a large contact database without building custom data enrichment workflows

Choose Clay if:

  • •You need hyper-personalized outbound that pulls from 50+ data sources per contact
  • •Clay's AI agent researches prospects and writes personalized messages automatically
  • •Your team does enterprise outbound where response rates matter more than volume

Apollo and Clay both serve outbound sales teams, but they differ significantly in approach. Apollo provides a large contact database with built-in sequences and a dialer - a complete outbound platform. Clay is a data enrichment tool that pulls from 50+ sources to build hyper-enriched lead lists with AI-generated personalization. Apollo wins for teams that need volume and efficiency. Clay wins for teams where personalization is the lever - ABM, enterprise outbound, or high-ACV deals where one extra hour of research per prospect pays off. Clay is also significantly more expensive at $149/month minimum versus Apollo's $49/month.

Try Apollo.io freeFree plan available
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Frequently Asked Questions: Apollo.io vs Clay

Which is cheaper, Apollo.io or Clay?
As of July 2026, Apollo.io starts at a lower price point. Apollo.io starts at $49/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Clay?
Apollo.io offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Clay offer a free plan?
Yes, both Apollo.io and Clay offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM and data warehouse, Unlimited search & 250k imports with Audiences, Integrate with any HTTP API.
Does Apollo.io or Clay offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Apollo.io lists all its pricing publicly.
What pricing models do Apollo.io and Clay use?
Apollo.io uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Apollo.io and Clay compare for CRM?
Both Apollo.io and Clay are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Clay offers 4 plans starting at $167/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Apollo.io Official Pricing- Vendor pricing page
  2. Clay Official Pricing- Vendor pricing page

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