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Apollo.io vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Apollo.io and Clay. See all plans, features, and costs at a glance.

Bottom line: Apollo.io starts at $49/mo, making it $118/mo cheaper than Clay ($167/mo). Apollo.io offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Apollo.io freeAffiliateTry Clay free

Apollo.io vs Clay: Quick Pricing Facts

FeatureApollo.ioClay
Starting Price$49/mo$167/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Apollo.io is the more affordable option, starting at $49/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 21 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Apollo.io uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Apollo.io
Apollo.io
Try it freeAffiliate
Clay
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Basic
$49/monthCheapest
Start with Basic
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Tier 3
Professional
$79/monthCheapest
Start with Professional
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Organization
$119/monthCheapest
Start with Organization
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

Swipe to compare plans →

Apollo.io

B2B sales intelligence and engagement platform

View all Apollo.io plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Which Should You Choose?

Choose Apollo.io if:

  • •You want lower per-user costs—Apollo.io starts at $49/mo, saving $118/mo compared to Clay at $167/mo
  • •You prefer Apollo.io's free tier features—features
  • •Apollo.io's 4-tier per-seat structure gives clearer cost visibility for budget planning

Choose Clay if:

  • •You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • •You want more features built-in—Clay offers 21 additional features across its plans
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments

Both Apollo.io and Clay offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Apollo.io includes multiple features, while Clay includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

Best choice: Apollo.io

Try Apollo.io free
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Frequently Asked Questions: Apollo.io vs Clay

Which is cheaper, Apollo.io or Clay?
As of March 2026, Apollo.io starts at a lower price point. Apollo.io starts at $49/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apollo.io have vs Clay?
Apollo.io offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Apollo.io or Clay offer a free plan?
Yes, both Apollo.io and Clay offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Apollo.io or Clay offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Apollo.io lists all its pricing publicly.
What pricing models do Apollo.io and Clay use?
Apollo.io uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Apollo.io and Clay compare for CRM?
Both Apollo.io and Clay are CRM tools. Apollo.io offers 4 plans starting at $49/mo, while Clay offers 4 plans starting at $167/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apollo.io Official Pricing— Vendor pricing page
  2. Clay Official Pricing— Vendor pricing page

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