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Clay vs Close: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Close. See all plans, features, and costs at a glance.

Bottom line: Close starts at $49/mo, making it $118/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: June 8, 2026

Data compiled by Arthur Jacquemin
Updated June 8, 2026
Try Clay freeTry Close freeAffiliatePrice updated yesterdayPrice updated 8d ago
Best Value

Clay - Clay offers a free plan, offers 4 tiers vs 3.

Clay vs Close: Quick Pricing Facts

FeatureClayClose
Starting Price$167/mo$49/mo
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Close is the more affordable option, starting at $49/mo compared to Clay's $167/mo. Both are CRM tools with 7 combined pricing plans and 37 features compared.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Close uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Close
Close
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Essentials
$49/month
$35 / year
Includes
  • Unlimited contacts & leads
  • Multiple pipelines
  • Advanced lead & activity filters
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task lists
Start with Essentials
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Growth
$109/monthCheapest
$99 / year
Includes
  • Chloe (AI sales agent)
  • Automated workflows
  • Power Dialer
  • AI Email Assistant
  • Custom Activities
Start with Growth
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Scale
$149/monthCheapest
$139 / year
Includes
  • Chloe (AI sales agent)
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive Dialer
  • Unlimited call recording
Start with Scale
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Unlimited ad audiences
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Close

CRM built for inside sales teams with calling and email

View all Close plans

What Reviewers Say

Frequently Asked Questions: Clay vs Close

Which is cheaper, Clay or Close?
As of June 2026, Close starts at a lower price point. Clay starts at $167/mo while Close starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Close?
Clay offers 4 pricing plans, while Close offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Close offer a free plan?
Clay offers a free plan, while Close does not. If budget is a concern, Clay lets you get started at no cost.
Can I save money by paying annually for Clay or Close?
Both Clay and Close offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Clay or Close offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Close lists all its pricing publicly.
What pricing models do Clay and Close use?
Clay uses a usage-based pricing model, while Close uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Close Official Pricing- Vendor pricing page

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