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Clay vs Flowlu: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Flowlu. See all plans, features, and costs at a glance.

Bottom line: Flowlu starts at $9/mo, making it $158/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Clay vs Flowlu: Quick Pricing Facts

FeatureClayFlowlu
Starting Price$167/mo$9/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedflat
Annual DiscountN/AN/A

Flowlu is the more affordable option, starting at $9/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 21 features compared. At comparable tiers, the monthly price difference is $429.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while Flowlu uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Essential
$9/monthCheapest
Start with Essential
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
AdvancedPopular
$17/monthCheapest
Start with Advanced
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Ultimate
Custom pricing
Start with Ultimate

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Flowlu

Business management suite with CRM, projects, and invoicing

View all Flowlu plans

Which Should You Choose?

Choose Clay if:

  • You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • You want more features built-in—Clay offers 21 additional features across its plans
  • You want Clay's approach to incremental feature unlocking across its 4 pricing tiers

Choose Flowlu if:

  • You want lower per-user costs—Flowlu starts at $9/mo, saving $158/mo compared to Clay at $167/mo
  • You prefer Flowlu's free tier features—features
  • You prefer Flowlu's flat model with its 4-tier structure

Both Clay and Flowlu offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clay includes 6 features, while Flowlu includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. When upgrading to paid tiers, Flowlu offers better value at approximately $429.00/mo difference for comparable tier levels. Plan accordingly if your team will graduate from the free tier within 12 months. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Clay vs Flowlu

Which is cheaper, Clay or Flowlu?
As of March 2026, Flowlu starts at a lower price point. Clay starts at $167/mo while Flowlu starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Flowlu?
Clay offers 4 pricing plans, while Flowlu offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Flowlu offer a free plan?
Yes, both Clay and Flowlu offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Flowlu plan?
The Advanced plan is Flowlu's most popular tier, priced at $17/mo.
Does Clay or Flowlu offer custom enterprise pricing?
Yes, both Clay and Flowlu offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Clay and Flowlu use?
Clay uses a usage-based pricing model, while Flowlu uses flat pricing. The right model depends on your team size and usage patterns.

Sources

  1. Clay Official PricingVendor pricing page
  2. Flowlu Official PricingVendor pricing page

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