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Clay vs Flowlu: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Flowlu. See all plans, features, and costs at a glance.

Bottom line: Flowlu starts at $6/mo, making it $161/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Clay freeTry Flowlu freePrice updated 4d agoPrice updated 4d ago

Clay vs Flowlu: Quick Pricing Facts

FeatureClayFlowlu
Starting Price$167/mo$6/mo
Number of Plans44
Free TierYesYes
Pricing Modelusage-basedflat
Annual DiscountN/AN/A

Flowlu is the more affordable option, starting at $6/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 22 features compared. At comparable tiers, the monthly price difference is $435.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while Flowlu uses flat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Flowlu
Flowlu
Try free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Essential
$6/monthCheapest
Start with Essential
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Get priority support
Start with Growth
AdvancedPopular
$11/monthCheapest
Start with Advanced
Tier 4
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
Ultimate
$16/monthCheapest
Start with Ultimate

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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Flowlu

Business management suite with CRM, projects, and invoicing

View all Flowlu plans

Frequently Asked Questions: Clay vs Flowlu

Which is cheaper, Clay or Flowlu?
As of August 2026, Flowlu starts at a lower price point. Clay starts at $167/mo while Flowlu starts at $6/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Flowlu?
Clay offers 4 pricing plans, while Flowlu offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Flowlu offer a free plan?
Yes, both Clay and Flowlu offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
What is the most popular Flowlu plan?
The Advanced plan is Flowlu's most popular tier, priced at $11/mo.
Does Clay or Flowlu offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Flowlu lists all its pricing publicly.
What pricing models do Clay and Flowlu use?
Clay uses a usage-based pricing model, while Flowlu uses flat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Flowlu Official Pricing- Vendor pricing page

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