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Clay vs Pipedrive: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Pipedrive. See all plans, features, and costs at a glance.

Bottom line: Pipedrive starts at $14/mo, making it $153/mo cheaper than Clay ($167/mo). Clay offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try Clay freeTry Pipedrive free

Clay vs Pipedrive: Quick Pricing Facts

FeatureClayPipedrive
Starting Price$167/mo$14/mo
Number of Plans45
Free TierYesYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Pipedrive is the more affordable option, starting at $14/mo compared to Clay's $167/mo. Both are CRM tools with 9 combined pricing plans and 41 features compared. At comparable tiers, the monthly price difference is $387.

Both tools offer free plans, making them accessible for teams on a budget. Clay uses usage-based pricing while Pipedrive uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Pipedrive
Pipedrive
Try it free
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Free
$0/monthCheapest
Start with Free
Tier 2
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Lite
$14/monthCheapest
$14 / year
Includes
  • Lead, calendar and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding
Start with Lite
Tier 3
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Growth
$39/monthCheapest
$39 / year
Includes
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Subscriptions and forecast reports
  • Meeting scheduler and contacts timeline
  • Live chat support
Start with Growth
Tier 4
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
PremiumPopular
$59/monthCheapest
$59 / year
Includes
  • Lead generation and routing
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools
  • Contracts and e-signatures
  • Enhanced customization for teams, reports and data fields
Start with Premium
Tier 5
—
Ultimate
$79/monthCheapest
$79 / year
Includes
  • Fortified account security with rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support
  • Partnership discounts
Start with Ultimate

Swipe to compare plans →

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Pipedrive

Sales-focused CRM with visual pipeline management

View all Pipedrive plans

What Reviewers Say

Our Pick

Pipedrive

Pipedrive offers a free plan, starts at $153/mo lower ($14/mo vs $167/mo), offers 5 tiers vs 4.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Pipedrive

Try Pipedrive free

Which Should You Choose?

Choose Clay if:

  • •You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • •You want more features built-in—Clay offers 1 additional features across its plans
  • •Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments

Choose Pipedrive if:

  • •You want lower per-user costs—Pipedrive starts at $14/mo, saving $153/mo compared to Clay at $167/mo
  • •You prefer Pipedrive's free tier features—features
  • •You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need

Both Clay and Pipedrive offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Clay includes 6 features, while Pipedrive includes multiple features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. When upgrading to paid tiers, Pipedrive offers better value at approximately $387.00/mo difference for comparable tier levels. Plan accordingly if your team will graduate from the free tier within 12 months. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Clay vs Pipedrive

Which is cheaper, Clay or Pipedrive?
As of March 2026, Pipedrive starts at a lower price point. Clay starts at $167/mo while Pipedrive starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Clay have vs Pipedrive?
Clay offers 4 pricing plans, while Pipedrive offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Pipedrive offer a free plan?
Yes, both Clay and Pipedrive offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
Can I save money by paying annually for Clay or Pipedrive?
Both Clay and Pipedrive offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
What is the most popular Pipedrive plan?
The Premium plan is Pipedrive's most popular tier, priced at $59/mo. Key features include Lead generation and routing, Custom scoring and company data enrichment, AI-powered multi-email tools.
Does Clay or Pipedrive offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Pipedrive lists all its pricing publicly.

Sources

  1. Clay Official Pricing— Vendor pricing page
  2. Pipedrive Official Pricing— Vendor pricing page

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