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Bigin by Zoho vs Clay: Pricing Comparison 2026

Side-by-side pricing comparison of Bigin by Zoho and Clay. See all plans, features, and costs at a glance.

Bottom line: Bigin by Zoho starts at $9/mo, making it $158/mo cheaper than Clay ($167/mo). Bigin by Zoho offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Bigin by Zoho vs Clay: Quick Pricing Facts

FeatureBigin by ZohoClay
Starting Price$9/mo$167/mo
Number of Plans44
Free TierYesYes
Pricing Modelper-seatusage-based
Annual DiscountN/AN/A

Bigin by Zoho is the more affordable option, starting at $9/mo compared to Clay's $167/mo. Both are CRM tools with 8 combined pricing plans and 21 features compared.

Both tools offer free plans, making them accessible for teams on a budget. Bigin by Zoho uses per-seat pricing while Clay uses usage-based pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Bigin by Zoho
Bigin by Zoho
Try it free
Tier 1
Free
$0/monthCheapest
Start with Free
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
Tier 2
Express
$9/monthCheapest
Start with Express
Launch
$167/month
Includes
  • Enrich phone numbers
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Run up to 50,000 rows per table
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
Start with Launch
Tier 3
Premier
$15/monthCheapest
Start with Premier
GrowthPopular
$446/month
Includes
  • Auto-sync and enrich CRM
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Includes 1 ads audience
  • Get priority support
Start with Growth
Tier 4
Bigin 360
$21/monthCheapest
Start with Bigin 360
Enterprise
Custom pricing
Includes
  • Sync to data warehouse
  • Includes 2 ads audiences, more via add-on
  • Run and store unlimited rows with Audiences (Beta)
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise

Swipe to compare plans →

Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

View all Bigin by Zoho plans

Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Which Should You Choose?

Choose Bigin by Zoho if:

  • You want lower per-user costs—Bigin by Zoho starts at $9/mo, saving $158/mo compared to Clay at $167/mo
  • You prefer Bigin by Zoho's free tier features—features
  • You want Bigin by Zoho's approach to incremental feature unlocking across its 4 pricing tiers

Choose Clay if:

  • You prefer Clay's free tier features—Unlimited seats and tables, Run multi-provider waterfalls
  • You want more features built-in—Clay offers 21 additional features across its plans
  • Your team needs custom enterprise pricing—Clay offers negotiated terms for large deployments

Both Bigin by Zoho and Clay offer free plans [1], eliminating cost barriers for evaluation. This means you can test both tools thoroughly with your actual workflows before any financial commitment. The free tiers differ in scope: Bigin by Zoho includes multiple features, while Clay includes 6 features. Evaluate which free tier matches your evaluation needs before deciding to upgrade. Your best approach is to activate both free trials and evaluate which tool's workflow, integrations, and user experience align better with your team's needs before committing to paid plans.

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Frequently Asked Questions: Bigin by Zoho vs Clay

Which is cheaper, Bigin by Zoho or Clay?
As of March 2026, Bigin by Zoho starts at a lower price point. Bigin by Zoho starts at $9/mo while Clay starts at $167/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Bigin by Zoho have vs Clay?
Bigin by Zoho offers 4 pricing plans, while Clay offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Bigin by Zoho or Clay offer a free plan?
Yes, both Bigin by Zoho and Clay offer free plans. Compare the feature limits of each free tier to see which better fits your use case before upgrading.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync and enrich CRM, Integrate with any HTTP API, Automate any signal via webhook.
Does Bigin by Zoho or Clay offer custom enterprise pricing?
Clay offers a custom-priced enterprise tier for larger teams. Bigin by Zoho lists all its pricing publicly.
What pricing models do Bigin by Zoho and Clay use?
Bigin by Zoho uses a per-seat pricing model, while Clay uses usage-based pricing. The right model depends on your team size and usage patterns.
How do Bigin by Zoho and Clay compare for CRM?
Both Bigin by Zoho and Clay are CRM tools. Bigin by Zoho offers 4 plans starting at $9/mo, while Clay offers 4 plans starting at $167/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Bigin by Zoho Official PricingVendor pricing page
  2. Clay Official PricingVendor pricing page

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