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Clay vs Folk: Pricing Comparison 2026

Side-by-side pricing comparison of Clay and Folk. See all plans, features, and costs at a glance.

Bottom line: Clay starts at $167/mo and Folk starts at Custom pricing. Compare all 7 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Try Clay freeTry Folk freeAffiliatePrice updated todayPrice updated today
Best Value

Clay - Clay offers a free plan, offers 4 tiers vs 3.

Clay vs Folk: Quick Pricing Facts

FeatureClayFolk
Starting Price$167/moCustom pricing
Number of Plans43
Free TierYesNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Clay and Folk are both priced at $167/mo, making them equally accessible CRM tools. Together they offer 7 pricing plans with 43 features compared, so the best choice comes down to which features match your needs.

Clay stands out with a free plan for getting started. Clay uses usage-based pricing while Folk uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Clay
Folk
Folk
Try freeAffiliate
Tier 1
Free
$0/monthCheapest
Includes
  • Unlimited seats and tables
  • Run multi-provider waterfalls
  • Run up to 200 rows per table
  • Enrich with Claygent Claygent is Clay's AI agent with access to web research. You can generate any custom data points using Claygent.
  • Bring your own API key
  • Send emails with Clay sequencer
Start with Free
StandardPopular
$24 / year
Includes
  • Pipeline management
  • Email campaigns
  • Contact enrichment
  • AI Assistants
  • Magic fields (AI)
  • LinkedIn extension
  • Email, calendar & WhatsApp sync
  • 5,000+ integrations
Start with Standard
Tier 2
Launch
$167/monthCheapest
Includes
  • Enrich phone numbers
  • Run unlimited search with Audiences
  • Track job changes and other signals Get signals on job change, promotions, new hires, company news, and social.
  • Launch email campaigns via integrations Launch email campaigns natively in Clay or via integrations with email campaign providers
  • Reuse functions across workflows
Start with Launch
Premium
$48 / year
Includes
  • Custom objects & Deals
  • Email sequences
  • Workspace roles
  • Dashboards
  • API access
  • More credits for enrichments, messages, account sync, AI fields
  • Full history of interactions
Start with Premium
Tier 3
GrowthPopular
$446/monthCheapest
Includes
  • Auto-sync & enrich CRM
  • Auto-sync with data warehouse
  • Unlimited search, 250k Audience import
  • Integrate with any HTTP API
  • Automate any signal via webhook
  • Track web intent signals
  • Unlimited ad audiences
  • Get priority support
Start with Growth
Enterprise
$80 / year
Includes
  • Custom limits for enrichments, messages, account sync, AI fields
  • Security control (Internal interactions, Sensitive interactions)
  • Group-level permissions
  • 1:1 onboarding sessions, with a dedicated account manager
  • Custom integrations
  • Priority support
Start with Enterprise
Tier 4
Enterprise
Custom pricing
Includes
  • Run unlimited search and unlimited imports with Audiences
  • Sign in with SSO
  • Role-based access control (RBAC) Advanced role-based access control includes workbook-level credit budget and viewer roles
Start with Enterprise
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Clay

Data enrichment and personalized outreach automation platform

View all Clay plans

Folk

Lightweight CRM for relationship management and outreach

View all Folk plans

Frequently Asked Questions: Clay vs Folk

How many pricing plans does Clay have vs Folk?
Clay offers 4 pricing plans, while Folk offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Clay or Folk offer a free plan?
Clay offers a free plan, while Folk does not. If budget is a concern, Clay lets you get started at no cost.
Can I save money by paying annually for Clay or Folk?
Both Clay and Folk offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Clay plan?
The Growth plan is Clay's most popular tier, priced at $446/mo. Key features include Auto-sync & enrich CRM, Auto-sync with data warehouse, Unlimited search, 250k Audience import.
What is the most popular Folk plan?
The Standard plan is Folk's most popular tier, priced at Custom pricing. Key features include Pipeline management, Email campaigns, Contact enrichment.
Does Clay or Folk offer custom enterprise pricing?
Yes, both Clay and Folk offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Clay and Folk use?
Clay uses a usage-based pricing model, while Folk uses per-seat pricing. The right model depends on your team size and usage patterns.
AI Recommendations

Sources

  1. Clay Official Pricing- Vendor pricing page
  2. Folk Official Pricing- Vendor pricing page

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