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Email Marketing

Drip vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of Drip and Emma. See all plans, features, and costs at a glance.

Bottom line: Drip starts at $39/mo, making it $66/mo cheaper than Emma ($105/mo). Drip offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Drip freeTry Emma freeUpdated this monthPrice updated 12d ago
Best Value

Drip - Drip offers a free plan, starts at $66/mo lower ($39/mo vs $105/mo).

Drip vs Emma: Quick Pricing Facts

FeatureDripEmma
Starting Price$39/mo$105/mo
Number of Plans23
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Drip is the more affordable option, starting at $39/mo compared to Emma's $105/mo. Both are Email Marketing tools with 5 combined pricing plans and 33 features compared.

Drip stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Drip
Emma
Tier 1
Free Trial
$0/monthCheapest
Includes
  • 14-day free trial
  • Limited features during trial
  • No credit card required
Start with Free Trial
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
Basic
$39/monthCheapest
$39 / year
Includes
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
Start with Basic
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 3
-
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:

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Ready to get started? Try either tool free — no credit card required.

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Drip

Ecommerce email marketing and automation platform

View all Drip plans

Emma

Email marketing with brand control and team management

View all Emma plans

Frequently Asked Questions: Drip vs Emma

Which is cheaper, Drip or Emma?
As of July 2026, Drip starts at a lower price point. Drip starts at $39/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Drip have vs Emma?
Drip offers 2 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Drip or Emma offer a free plan?
Drip offers a free plan, while Emma does not. If budget is a concern, Drip lets you get started at no cost.
Can I save money by paying annually for Drip or Emma?
Both Drip and Emma offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
Does Drip or Emma offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. Drip lists all its pricing publicly.
How do Drip and Emma compare for Email Marketing?
Both Drip and Emma are Email Marketing tools. Drip offers 2 plans starting at $39/mo, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Drip Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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