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Email Marketing

EmailOctopus vs Emma: Pricing Comparison 2026

Side-by-side pricing comparison of EmailOctopus and Emma. See all plans, features, and costs at a glance.

Bottom line: EmailOctopus starts at $9/mo, making it $96/mo cheaper than Emma ($105/mo). EmailOctopus offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try EmailOctopus freeTry Emma freePrice updated 12d agoPrice updated 12d ago
Best Value

EmailOctopus - EmailOctopus offers a free plan, starts at $96/mo lower ($9/mo vs $105/mo).

EmailOctopus vs Emma: Quick Pricing Facts

FeatureEmailOctopusEmma
Starting Price$9/mo$105/mo
Number of Plans23
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

EmailOctopus is the more affordable option, starting at $9/mo compared to Emma's $105/mo. Both are Email Marketing tools with 5 combined pricing plans and 31 features compared.

EmailOctopus stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
EmailOctopus
EmailOctopus
Try free
Emma
Tier 1
Free
$0/monthCheapest
Includes
  • EmailOctopus branding on emails
  • Reports available for 30 days
  • Create 1 landing page and 1 form
  • Access for 1 user
Start with Free
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Tier 2
$9
$9/monthCheapest
Includes
  • Full control over your email design
  • Reports available forever
  • Unlimited landing pages and forms
  • Add unlimited users
  • Cancel any time
Start with $9
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Tier 3
-
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:

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Ready to get started? Try either tool free — no credit card required.

Try EmailOctopus freeFree plan availableTry Emma freeFrom $105/mo
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EmailOctopus

Simple, affordable email marketing for small businesses

View all EmailOctopus plans

Emma

Email marketing with brand control and team management

View all Emma plans

Frequently Asked Questions: EmailOctopus vs Emma

Which is cheaper, EmailOctopus or Emma?
As of July 2026, EmailOctopus starts at a lower price point. EmailOctopus starts at $9/mo while Emma starts at $105/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does EmailOctopus have vs Emma?
EmailOctopus offers 2 pricing plans, while Emma offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does EmailOctopus or Emma offer a free plan?
EmailOctopus offers a free plan, while Emma does not. If budget is a concern, EmailOctopus lets you get started at no cost.
Does EmailOctopus or Emma offer custom enterprise pricing?
Emma offers a custom-priced enterprise tier for larger teams. EmailOctopus lists all its pricing publicly.
How do EmailOctopus and Emma compare for Email Marketing?
Both EmailOctopus and Emma are Email Marketing tools. EmailOctopus offers 2 plans starting at $9/mo, while Emma offers 3 plans starting at $105/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. EmailOctopus Official Pricing- Vendor pricing page
  2. Emma Official Pricing- Vendor pricing page

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