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Email Marketing

Emma vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Omnisend starts at $11.2/mo, making it $88/mo cheaper than Emma ($99/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Emma vs Omnisend: Quick Pricing Facts

FeatureEmmaOmnisend
Starting Price$99/mo$11.2/mo
Number of Plans43
Free TierNoNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Omnisend is the more affordable option, starting at $11.2/mo compared to Emma's $99/mo. Both are Email Marketing tools with 7 combined pricing plans and 29 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Omnisend
Omnisend
Try it free
Tier 1
EMMA LITE
$99/month
Start with EMMA LITE
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Start with Standard
Tier 2
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Start with Pro
Tier 3
EMMA FOR TEAMS
$249/monthCheapest
Start with EMMA FOR TEAMS
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Start with Custom pricing
Tier 4
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE

Swipe to compare plans →

Emma

Email marketing with brand control and team management

View all Emma plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans
Our Pick

Omnisend

Omnisend starts at $87.8/mo lower ($11.2/mo vs $99/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Omnisend

Try Omnisend free

Which Should You Choose?

Choose Emma if:

  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Emma's 4-tier usage-based structure gives clearer cost visibility for budget planning
  • Emma's focused feature set keeps your team in control without tool bloat

Choose Omnisend if:

  • You want lower per-user costs—Omnisend starts at $11.2/mo, saving $87.8/mo compared to Emma at $99/mo
  • You want more features built-in—Omnisend offers 29 additional features across its plans
  • You want Omnisend's approach to incremental feature unlocking across its 3 pricing tiers

Omnisend is the more affordable choice [1], starting at $11.2/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Omnisend saving approximately $4390/month. Omnisend offers 3 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Omnisend provides 29 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Omnisend offers the better cost-to-value ratio. Consider Emma only if its unique capabilities directly address a gap Omnisend cannot fill.

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Frequently Asked Questions: Emma vs Omnisend

Which is cheaper, Emma or Omnisend?
As of March 2026, Omnisend starts at a lower price point. Emma starts at $99/mo while Omnisend starts at $11.2/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Omnisend?
Emma offers 4 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Emma or Omnisend offer custom enterprise pricing?
Yes, both Emma and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and Omnisend compare for Email Marketing?
Both Emma and Omnisend are Email Marketing tools. Emma offers 4 plans starting at $99/mo, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Emma Official PricingVendor pricing page
  2. Omnisend Official PricingVendor pricing page

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