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Email Marketing

Emma vs Sender: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and Sender. See all plans, features, and costs at a glance.

Bottom line: Sender starts at $7/mo, making it $92/mo cheaper than Emma ($99/mo). Sender offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Emma vs Sender: Quick Pricing Facts

FeatureEmmaSender
Starting Price$99/mo$7/mo
Number of Plans44
Free TierNoYes
Pricing Modelusage-basedfreemium
Annual DiscountN/AN/A

Sender is the more affordable option, starting at $7/mo compared to Emma's $99/mo. Both are Email Marketing tools with 8 combined pricing plans and 38 features compared.

Sender stands out with a free plan for getting started. Emma uses usage-based pricing while Sender uses freemium pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Tier 1
EMMA LITE
$99/month
Start with EMMA LITE
Free Forever!
$0/monthCheapest
Includes
  • 1 seat
  • Up to 2 500 subscribers
  • Up to 15 000 emails/month
  • emails/
  • month
  • Contains Sender branding
  • Email newsletters
  • Email automation
  • Landing pages
  • Signup forms & popups
  • Transactional emails
Start with Free Forever!
Tier 2
EMMA ESSENTIALS
$159/month
Start with EMMA ESSENTIALS
Standard
$7/monthCheapest
Includes
  • Up to 12k emails/month
  • month
  • Up to 1k subscribers
  • 3 Role-based seats
  • No Sender branding
  • SMS messaging
  • Unlimited email & popup templates
  • Unlimited landing pages
  • A/B testing & experiments
Start with Standard
Tier 3
EMMA FOR TEAMS
$249/month
Start with EMMA FOR TEAMS
ProfessionalPopular
$14/monthCheapest
Includes
  • Up to 24k emails/month
  • month
  • Up to 1k subscribers
  • 10 role-based seats
  • Free SMS
  • ($14/month)
  • Unlimited email editor features
  • Advanced automation
  • Advanced reports
  • Priority support
  • Dedicated IPs available
Start with Professional
Tier 4
EMMA CORPORATE
Custom pricing
Start with EMMA CORPORATE
Enterprise
Custom pricing
Includes
  • Unlimited emails
  • Dedicated success manager
  • Advanced user permissions
  • Service level agreement
  • Activity logs for auditing
  • SSO (SAML v2)
  • Phone support
Start with Enterprise

Swipe to compare plans →

Emma

Email marketing with brand control and team management

View all Emma plans

Sender

Affordable email and SMS marketing for ecommerce

View all Sender plans
Our Pick

Sender

Sender offers a free plan, starts at $92/mo lower ($7/mo vs $99/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Sender

Try Sender free

Which Should You Choose?

Choose Emma if:

  • You need predictable billing — Emma's usage-based model avoids surprise overages
  • Emma's focused feature set keeps your team in control without tool bloat
  • Your Email Marketing team's workflow matches Emma's feature organization more naturally

Choose Sender if:

  • You want lower per-user costs—Sender starts at $7/mo, saving $92/mo compared to Emma at $99/mo
  • You need a free plan with 1 seat, Up to 2 500 subscribers—Sender offers no-cost access with no credit card required
  • You want more features built-in—Sender offers 38 additional features across its plans

Sender is the more affordable choice [1], starting at $7/mo compared to Emma's $99/mo. For a 50-person team on paid plans, this translates to Sender saving approximately $4600/month. Sender offers 4 pricing tiers compared to Emma's 4, giving you more granular control over scaling costs as your team grows. Across all tiers, Sender provides 38 total features versus 0 for Emma, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Sender delivers superior value. Emma may justify its premium for specialized needs, but most organizations will find Sender the smarter financial choice.

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Frequently Asked Questions: Emma vs Sender

Which is cheaper, Emma or Sender?
As of March 2026, Sender starts at a lower price point. Emma starts at $99/mo while Sender starts at $7/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs Sender?
Emma offers 4 pricing plans, while Sender offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or Sender offer a free plan?
Sender offers a free plan, while Emma does not. If budget is a concern, Sender lets you get started at no cost.
What is the most popular Sender plan?
The Professional plan is Sender's most popular tier, priced at $14/mo. Key features include Up to 24k emails/month, month, Up to 1k subscribers.
Does Emma or Sender offer custom enterprise pricing?
Yes, both Emma and Sender offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
What pricing models do Emma and Sender use?
Emma uses a usage-based pricing model, while Sender uses freemium pricing. The right model depends on your team size and usage patterns.
How do Emma and Sender compare for Email Marketing?
Both Emma and Sender are Email Marketing tools. Emma offers 4 plans starting at $99/mo, while Sender offers 4 plans starting at $7/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.

Sources

  1. Emma Official PricingVendor pricing page
  2. Sender Official PricingVendor pricing page

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