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Email Marketing

Emma vs SendGrid: Pricing Comparison 2026

Side-by-side pricing comparison of Emma and SendGrid. See all plans, features, and costs at a glance.

Bottom line: SendGrid starts at $19.95/mo, making it $85/mo cheaper than Emma ($105/mo). SendGrid offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try Emma freeTry SendGrid freePrice updated 12d agoUpdated this month
Best Value

SendGrid - SendGrid offers a free plan, starts at $85.05/mo lower ($19.95/mo vs $105/mo), offers 4 tiers vs 3.

Emma vs SendGrid: Quick Pricing Facts

FeatureEmmaSendGrid
Starting Price$105/mo$19.95/mo
Number of Plans34
Free TierNoYes
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

SendGrid is the more affordable option, starting at $19.95/mo compared to Emma's $105/mo. Both are Email Marketing tools with 7 combined pricing plans and 38 features compared.

SendGrid stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Emma
SendGrid
SendGrid
Try free
Tier 1
EMMA LITE INCLUDES:
$105/month
Includes
  • Drag and drop editor
  • Audience segmentation
  • AI Assistant
  • Email and phone support
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EMMA LITE INCLUDES:
Free Trial
$0/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 1
  • Email validation: 0
  • Dynamic templates: Editor
Start with Free Trial
Tier 2
EVERYTHING IN LITE, PLUS:
$205/month
Includes
  • Tiered account structure
  • Brand Manager
  • Trend reporting
  • Share branded assets across subaccounts
Start with EVERYTHING IN LITE, PLUS:
Essentials
$20/monthCheapest
Includes
  • Additional teammates: 1
  • Event webhook: 2
  • Email validation: 0
  • Dynamic templates: Editor
Start with Essentials
Tier 3
EVERYTHING IN TEAMS, PLUS:
Custom pricing
Includes
  • 10+ sub-accounts
  • Unlimited users
  • Internal sending subaccounts
  • Share audiences between subaccounts
  • Priority phone support
Start with EVERYTHING IN TEAMS, PLUS:
Pro
$90/monthCheapest
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 2,500
  • Dynamic templates: Editor and testing
Start with Pro
Tier 4
-
Premier
Custom pricing
Includes
  • Additional teammates: 1,000
  • Event webhook: 5
  • Email validation: 5,000
  • Dynamic templates: Editor and testing
Start with Premier

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Try Emma freeFrom $105/moTry SendGrid freeFree plan available
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Emma

Email marketing with brand control and team management

View all Emma plans

SendGrid

Cloud-based email delivery and marketing campaigns platform

View all SendGrid plans

Frequently Asked Questions: Emma vs SendGrid

Which is cheaper, Emma or SendGrid?
As of July 2026, SendGrid starts at a lower price point. Emma starts at $105/mo while SendGrid starts at $19.95/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Emma have vs SendGrid?
Emma offers 3 pricing plans, while SendGrid offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Emma or SendGrid offer a free plan?
SendGrid offers a free plan, while Emma does not. If budget is a concern, SendGrid lets you get started at no cost.
Does Emma or SendGrid offer custom enterprise pricing?
Yes, both Emma and SendGrid offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Emma and SendGrid compare for Email Marketing?
Both Emma and SendGrid are Email Marketing tools. Emma offers 3 plans starting at $105/mo, while SendGrid offers 4 plans starting at $19.95/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Emma Official Pricing- Vendor pricing page
  2. SendGrid Official Pricing- Vendor pricing page

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