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Gladly vs Groove: Pricing Comparison 2026

Side-by-side pricing comparison of Gladly and Groove. See all plans, features, and costs at a glance.

Bottom line: Gladly starts at $29/mo and Groove starts at Custom pricing. Compare all 6 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Gladly vs Groove: Quick Pricing Facts

FeatureGladlyGroove
Starting Price$29/moCustom pricing
Number of Plans51
Free TierYesNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Gladly and Groove are both priced at $29/mo, making them equally accessible Customer Support tools. Together they offer 6 pricing plans with 15 features compared, so the best choice comes down to which features match your needs.

Gladly stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Customer Support needs.

Pricing Plans
Tier 1
Free
$0/monthCheapest
Includes
  • Basic features
  • Limited support
Start with Free
2,000 growing businesses have already made the switch.
Custom pricing
Start with 2,000 growing businesses have already made the switch.
Tier 2
Starter
$29/monthCheapest
$29 / year
Includes
  • All Free features
  • Email support
  • Basic analytics
Start with Starter
Tier 3
ProPopular
$99/monthCheapest
$99 / year
Includes
  • All Starter features
  • Phone support
  • Advanced analytics
  • Custom integrations
Start with Pro
Tier 4
Business
$199/monthCheapest
$199 / year
Includes
  • All Pro features
  • Dedicated account manager
  • Priority support
Start with Business
Tier 5
Enterprise
Custom pricing
Includes
  • All Business features
  • Custom solutions
  • Scalability options
Start with Enterprise

Swipe to compare plans →

Gladly

People-centered customer service platform

View all Gladly plans

Groove

Simple helpdesk software for small businesses

View all Groove plans
Our Pick

Gladly

Gladly offers a free plan, offers 5 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Gladly

Try Gladly free

Which Should You Choose?

Choose Gladly if:

  • You need a free plan with Basic features, Limited support—Gladly offers no-cost access with no credit card required
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Gladly offers 15 additional features across its plans

Choose Groove if:

  • You prioritize Groove's user experience and interface over price (both tools are similarly priced)
  • Groove's single-tier per-seat structure gives clearer cost visibility for budget planning
  • Groove's focused feature set keeps your team in control without tool bloat

Gladly offers a free plan [1], eliminating the cost barrier for evaluation, while Groove requires paid subscription from the start. This gives Gladly a significant advantage for teams with budget constraints or extended trial periods. Once you outgrow Gladly's free tier, upgrading to a paid plan at approximately $99/mo provides substantial additional functionality. Compare this pricing path against Groove's tiering starting at Custom pricing to assess total cost of ownership over 12 months. Gladly's 5 tiers provide flexibility at different budgets, while Groove's 1 tier structure may force you into higher-cost plans than necessary for your use case. If evaluation cost matters to your decision, Gladly is the obvious starting point with zero financial commitment. Use the free tier to validate core functionality before committing to paid plans from either tool.

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Frequently Asked Questions: Gladly vs Groove

How many pricing plans does Gladly have vs Groove?
Gladly offers 5 pricing plans, while Groove offers 1 plan. More plans typically means more flexibility to match your exact needs and budget.
Does Gladly or Groove offer a free plan?
Gladly offers a free plan, while Groove does not. If budget is a concern, Gladly lets you get started at no cost.
Can I save money by paying annually for Gladly or Groove?
Both Gladly and Groove offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular Gladly plan?
The Pro plan is Gladly's most popular tier, priced at $99/mo. Key features include All Starter features, Phone support, Advanced analytics.
Does Gladly or Groove offer custom enterprise pricing?
Yes, both Gladly and Groove offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Gladly and Groove compare for Customer Support?
Both Gladly and Groove are Customer Support tools. Gladly offers 5 plans starting at $29/mo, while Groove offers 1 plan starting at Custom pricing. Review the feature breakdowns above to see which better fits your Customer Support needs.

Sources

  1. Gladly Official PricingVendor pricing page
  2. Groove Official PricingVendor pricing page

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