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Gladly

Gladly Pricing Plans & Tiers

People-centered customer service platform

Customer Supportper-seatFrom $0/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Gladly's 'per-hero' pricing model is a masterclass in rebranding to change buyer psychology. By charging a flat per-agent fee with no per-ticket surcharges, Gladly positions itself as the anti-Zendesk and anti-Gorgias. Companies with high ticket volumes find Gladly's flat rate increasingly attractive as volume grows.

The custom pricing reflects Gladly's bet on enterprise customer service. Rather than publishing rates that invite feature-matrix comparisons, Gladly requires discovery calls that emphasize 'people-centered' support — a unified customer timeline rather than ticket-based workflows.

Gladly's no-per-ticket-fee model creates an interesting AI dynamic. While Gorgias charges for AI-deflected tickets, Gladly's flat rate means automation directly reduces cost without additional licensing. Efficiency gains accrue entirely to the customer.

Strengths

  • Flat per-agent pricing eliminates ticket volume anxiety — high-volume brands pay the same regardless of interaction count.
  • Unified customer timeline across channels replaces ticket-centric thinking with relationship-centric service.
  • No additional fees for AI means efficiency gains directly reduce per-interaction costs.

Considerations

  • Custom pricing with mandatory sales engagement makes evaluation impossible without a discovery process.
  • Enterprise positioning suggests pricing inaccessible for SMBs or companies viewing support as a cost center.
Ideal For

DTC and retail brands with 50+ support agents that view customer service as a revenue-generating brand experience.

Pricing Takeaway

Gladly's flat per-hero model becomes more cost-effective as ticket volume increases — the inverse of Gorgias' per-ticket model, making them natural competitors for different volume profiles.

Best choice: Gladly

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Pricing Plans (5)

Free

$0/mo
  • ✓Basic features
  • ✓Limited support
Start with Free

Starter

$29/mo

$29/year

  • ✓All Free features
  • ✓Email support
  • ✓Basic analytics
Start with Starter

Pro

Popular
$99/mo

$99/year

  • ✓All Starter features
  • ✓Phone support
  • ✓Advanced analytics
  • ✓Custom integrations
Start with Pro

Business

$199/mo

$199/year

  • ✓All Pro features
  • ✓Dedicated account manager
  • ✓Priority support
Start with Business

Enterprise

Custom
  • ✓All Business features
  • ✓Custom solutions
  • ✓Scalability options
Start with Enterprise

How does Gladly pricing compare?

See how Gladly's 5 pricing plans stack up against similar Customer Support tools.

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Frequently Asked Questions

How much does Gladly cost?
As of March 2026, Gladly offers a free plan. Paid plans start at $29/mo, with 5 tiers available on a per-seat pricing model.
Does Gladly offer a free plan?
As of March 2026, yes, Gladly does offer a free plan with 2 features. You can get started at no cost and upgrade later as your needs grow.
What pricing model does Gladly use?
As of March 2026, the per-seat pricing model used by Gladly means you pay based on your headcount — each user requires a paid license. It offers predictable cost scaling for growing teams.
What is Gladly's most popular plan?
As of March 2026, Gladly's most recommended plan is Pro at $99/mo. It offers 4 features — enough for growing teams without the cost of an enterprise tier.
Does Gladly offer enterprise or custom pricing?
As of March 2026, yes, Gladly offers an Enterprise tier with custom pricing for enterprise deployments. Contact the vendor to discuss your organization's specific needs and get a tailored quote.
What features are included in Gladly's plans?
As of March 2026, Gladly feature availability ranges from 2 in the lowest tier to 4 in the highest. Higher-priced plans unlock advanced capabilities, integrations, and usage limits. Compare the full feature list at each tier to find the right fit for your team.

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Sources

  1. Gladly Official Pricing— Vendor pricing page

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