HighLevel vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of HighLevel and Keap. See all plans, features, and costs at a glance.
Bottom line: HighLevel starts at $97/mo, making it $202/mo cheaper than Keap ($299/mo). Neither offers a free plan.
Last updated: August 24, 2026
HighLevel - HighLevel provides up to 17% annual savings, starts at $202/mo lower ($97/mo vs $299/mo), offers 4 tiers vs 1.
HighLevel vs Keap: Quick Pricing Facts
| Feature | HighLevel | Keap |
|---|---|---|
| Starting Price | $97/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | No | No |
| Pricing Model | flat | usage-based |
| Annual Discount | Up to 17% | N/A |
HighLevel is the more affordable option, starting at $97/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 18 features compared.
HighLevel uses flat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  HighLevel Try freeAffiliate |  Keap Try free |
|---|---|---|
| Tier 1 | Starter $97/monthCheapest $970 / year(save $194) Includes
| Need more than 50,000 contacts? $299/month |
| Tier 2 | UnlimitedPopular $297/monthCheapest $2970 / year(save $594) Includes
| - |
| Tier 3 | Agency Pro $497/monthCheapest $4970 / year(save $994) Includes
| - |
| Tier 4 | Enterprise Custom pricing Includes
| - |
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HighLevel
All-in-one CRM and marketing platform built for agencies, with white-label sub-accounts, funnels, and automation.
View all HighLevel plansFrequently Asked Questions: HighLevel vs Keap
Which is cheaper, HighLevel or Keap?
How many pricing plans does HighLevel have vs Keap?
Can I save money by paying annually for HighLevel or Keap?
What is the most popular HighLevel plan?
Does HighLevel or Keap offer custom enterprise pricing?
What pricing models do HighLevel and Keap use?
How do HighLevel and Keap compare for CRM?
Sources
- HighLevel Official Pricing- Vendor pricing page
- Keap Official Pricing- Vendor pricing page
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