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Keap vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Keap and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $285/mo cheaper than Keap ($299/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Keap vs Zoho CRM: Quick Pricing Facts

FeatureKeapZoho CRM
Starting Price$299/mo$14/mo
Number of Plans15
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to Keap's $299/mo. Both are CRM tools with 6 combined pricing plans and 35 features compared.

Keap uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Zoho CRM
Zoho CRM
Try it free
Tier 1
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Keap

CRM and marketing automation for small businesses

View all Keap plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM starts at $285/mo lower ($14/mo vs $299/mo), offers 5 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho CRM

Try Zoho CRM free

Which Should You Choose?

Choose Keap if:

  • You want Keap's approach to incremental feature unlocking across its 1 pricing tier
  • Keap's feature bundling aligns with how CRM teams actually work day-to-day
  • Keap better aligns with CRM-specific workflows and team collaboration patterns

Choose Zoho CRM if:

  • You want lower per-user costs—Zoho CRM starts at $14/mo, saving $285/mo compared to Keap at $299/mo
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Zoho CRM offers 35 additional features across its plans

Zoho CRM is the more affordable choice [1], starting at $14/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Zoho CRM saving approximately $14250/month. Zoho CRM offers 5 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho CRM provides 35 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Zoho CRM delivers superior value. Keap may justify its premium for specialized needs, but most organizations will find Zoho CRM the smarter financial choice.

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Frequently Asked Questions: Keap vs Zoho CRM

Which is cheaper, Keap or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. Keap starts at $299/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Keap have vs Zoho CRM?
Keap offers 1 pricing plan, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
What pricing models do Keap and Zoho CRM use?
Keap uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Keap and Zoho CRM compare for CRM?
Both Keap and Zoho CRM are CRM tools. Keap offers 1 plan starting at $299/mo, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Keap Official PricingVendor pricing page
  2. Zoho CRM Official PricingVendor pricing page

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