Apollo.io vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Keap. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo, making it $250/mo cheaper than Keap ($299/mo). Apollo.io offers a free plan.
Last updated: March 16, 2026
Apollo.io vs Keap: Quick Pricing Facts
| Feature | Apollo.io | Keap |
|---|---|---|
| Starting Price | $49/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apollo.io is the more affordable option, starting at $49/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 0 features compared.
Apollo.io stands out with a free plan for getting started. Apollo.io uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apollo.io Try it freeAffiliate |  Keap Try it free |
|---|---|---|
| Tier 1 | Free $0/monthCheapest | Need more than 50,000 contacts? $299/month |
| Tier 2 | Basic $49/monthCheapest | — |
| Tier 3 | Professional $79/monthCheapest | — |
| Tier 4 | Organization $119/monthCheapest | — |
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Apollo.io
Apollo.io offers a free plan, starts at $250/mo lower ($49/mo vs $299/mo), offers 4 tiers vs 1.
Based on pricing data only. Review the full comparison below for your specific needs.
Best value: Apollo.io
Try Apollo.io freeWhich Should You Choose?
Choose Apollo.io if:
- •You want lower per-user costs—Apollo.io starts at $49/mo, saving $250/mo compared to Keap at $299/mo
- •You need a free plan with core features—Apollo.io offers no-cost access with no credit card required
- •You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
Choose Keap if:
- •You want Keap's approach to incremental feature unlocking across its 1 pricing tier
- •Keap's focused feature set keeps your team in control without tool bloat
- •Your CRM team's workflow matches Keap's feature organization more naturally
Apollo.io is the more affordable choice [1], starting at $49/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Apollo.io saving approximately $12500/month. Apollo.io offers 4 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. If controlling SaaS spend is a priority, Apollo.io offers the better cost-to-value ratio. Consider Keap only if its unique capabilities directly address a gap Apollo.io cannot fill.
Best choice: Apollo.io
Try Apollo.io freeFrequently Asked Questions: Apollo.io vs Keap
Which is cheaper, Apollo.io or Keap?
How many pricing plans does Apollo.io have vs Keap?
Does Apollo.io or Keap offer a free plan?
What pricing models do Apollo.io and Keap use?
How do Apollo.io and Keap compare for CRM?
Sources
- Apollo.io Official Pricing— Vendor pricing page
- Keap Official Pricing— Vendor pricing page
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