Apollo.io vs Keap: Pricing Comparison 2026
Side-by-side pricing comparison of Apollo.io and Keap. See all plans, features, and costs at a glance.
Bottom line: Apollo.io starts at $49/mo, making it $250/mo cheaper than Keap ($299/mo). Apollo.io offers a free plan.
Last updated: July 2, 2026
Apollo.io - Apollo's lower cost and focused outbound capabilities make it more accessible; Keap is only justified for established SMBs with complex automation needs.
Apollo.io vs Keap: Quick Pricing Facts
| Feature | Apollo.io | Keap |
|---|---|---|
| Starting Price | $49/mo | $299/mo |
| Number of Plans | 4 | 1 |
| Free Tier | Yes | No |
| Pricing Model | per-seat | usage-based |
| Annual Discount | N/A | N/A |
Apollo.io is the more affordable option, starting at $49/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 0 features compared.
Apollo.io stands out with a free plan for getting started. Apollo.io uses per-seat pricing while Keap uses usage-based pricing, which may affect your total cost at scale.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
Ready to get started? Try either tool free — no credit card required.
Apollo.io
Apollo's lower cost and focused outbound capabilities make it more accessible; Keap is only justified for established SMBs with complex automation needs.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Apollo.io freeFree plan availableWhich Should You Choose?
Choose Apollo.io if:
- •Cold outbound prospecting from a large database is your primary lead source
- •Email sequences and enrichment are more important than complex marketing automation funnels
- •Apollo starts at $49/month versus Keap's $299/month minimum
Choose Keap if:
- •You need sophisticated marketing automation with multi-step conditional logic for SMB marketing
- •Keap handles e-commerce, invoicing, appointments, and CRM in one platform
- •Your business is an established SMB that wants to automate the full customer lifecycle
Keap (formerly Infusionsoft) is a powerful marketing automation and CRM platform for small businesses, starting at $299/month. It handles complex automations, e-commerce, invoicing, and appointment scheduling. Apollo is a sales intelligence platform starting at $49/month for outbound prospecting. Keap serves established SMBs with complex marketing automation needs. Apollo serves sales teams that need contact data for cold outreach. The price difference is significant - Keap's minimum commitment is six times Apollo's.
Frequently Asked Questions: Apollo.io vs Keap
Which is cheaper, Apollo.io or Keap?
How many pricing plans does Apollo.io have vs Keap?
Does Apollo.io or Keap offer a free plan?
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How do Apollo.io and Keap compare for CRM?
Sources
- Apollo.io Official Pricing- Vendor pricing page
- Keap Official Pricing- Vendor pricing page
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