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Keap

Keap Pricing Plans & Tiers

CRM and marketing automation for small businesses

CRMusage-basedFrom $299/mo

Pricing last verified: March 16, 2026

Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Updated March 16, 2026
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Pricing Analysis

Keap's $299/mo flat fee for CRM + automation + email/SMS/calling is architectural pricing—they're monetizing 'everything bundled' as a anti-modular alternative to Zapier-dependent stacks (HubSpot $50 + Twilio $20 + Klaviyo $45 = $115 base, easily $300+ with add-ons). Keap buyers pay flat fee to avoid integration overhead, a pricing strategy that's cost-justified primarily for <5-person teams lacking dev resources.

The separate messaging tier ladder (Tier 1 free, Tier 2 $24/mo, Tier 6 $279/mo) creates a dual-pricing horror show: buyers think they're paying $299/mo for CRM + messaging, but actually need Tier 3+ ($39/mo) for realistic volume (2.5K messages/month), making all-in cost $338/mo minimum. This tier stacking on top of flat CRM fee obscures true pricing and creates budgeting friction that competitors exploit with transparent single-tier pricing.

Free tier ($0, 500 messages/month, 100 minutes calling) is intentionally constrained to funnel free users to Tier 2 ($24/mo) almost immediately—real SMS campaigns (e-commerce, service reminders) consume 500 messages in 2–3 days, creating forced upsell psychology within the first week of adoption.

Strengths

  • CRM + automation + email/SMS bundled at $299/mo eliminates module creep—teams avoiding point-tool integration save $50–100/mo versus disparate platform stacking, creating genuine total-cost-of-ownership advantage for non-technical founders.
  • Free messaging tier ($0, 500 messages/month) captures SMS-averse SMBs; they can launch Keap without touching messaging, avoiding mental cost of separate tool evaluation.
  • Landing pages and invoicing (included in $299) are normally $30–50/mo add-ons elsewhere, embedding ecommerce feature advantage without tier separation.

Considerations

  • Messaging tier matrix is pricing obfuscation—Tier 1 (free) is immediately obsolete for any real campaign, but its existence creates false perception of flexibility. Real baseline is Tier 3 ($39/mo, 2.5K messages), making true all-in cost $338/mo, not advertised $299.
  • Calling minutes (Tier 1: 100/mo free) are artificially capped to drive Tier escalation—a 10-minute discovery call consumes 10% of free allotment, creating friction by day 2 that forces messaging tier upgrade evaluation.
  • $299/mo flat fee doesn't scale—teams at 10+ headcount hit feature ceilings (single pipeline, basic automation) that competitors serve at $50–100 per-seat, making Keap's bundled pricing increasingly expensive per-employee as teams grow.
Ideal For

Solo service providers and micro-agencies (<5 people) seeking all-in-one CRM + automation + messaging without integration overhead.

Pricing Takeaway

Keap's $299/mo bundled CRM fee is offset by mandatory messaging tier upgrades (Tier 3+ adds $39/mo minimum), creating $338/mo true entry cost hidden in dual-pricing structure.

Best choice: Keap

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Pricing Plans (1)

Need more than 50,000 contacts?

$299/mo
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Frequently Asked Questions

How much does Keap (Infusionsoft) cost for small businesses?
Keap's Pro plan costs $229/month for up to 2,500 contacts with email marketing, CRM, landing pages, and basic automation. Max grows to $499/month for up to 25,000 contacts. Keap is built for service-based businesses, not high-volume SaaS. For ecommerce with 100k+ contacts, Klaviyo is cheaper; for agencies with 500 contacts, Keap is reasonable.
Does Keap include SMS and payments in the pricing?
Yes, Keap includes SMS, lead capture forms, surveys, invoicing, and payment processing in all plans. The all-in-one bundle appeals to coaches, consultants, and agencies that would otherwise pay $50-100/month for payment processing and SMS separately. This bundling justifies Keap's higher monthly fee.
Is Keap worth the price for small service businesses?
For service businesses with 500-2,500 contacts, Keap's Pro plan at $229/month covers email, CRM, landing pages, SMS, and invoicing. Piecing together HubSpot ($20) + Stripe ($0) + SMS ($50) + landing pages ($100) costs roughly the same or more. Keap wins through bundling but loses on flexibility.
Does Keap offer a free plan or trial?
Keap offers a 14-day free trial of Pro but no permanent free tier. This differs from HubSpot and Notion which have unlimited-duration free plans. You must commit to Pro ($229+) after trial.
What payment methods does Keap support?
Keap integrates payment processing for credit cards, bank transfers, and PayPal. The payment processing is built-in — you don't need separate Stripe or Square integration. This reduces friction for agencies invoicing clients and coaches collecting payments.
How does Keap's automation compare to ActiveCampaign?
Keap's Pro plan includes basic automation like welcome sequences and conditional sends at $229/month. ActiveCampaign's entry plan costs $25/month for email and basic automation but requires contact-based add-ons. At 2,500 contacts, Keap is $229/month flat; ActiveCampaign would be $50-100/month. Keap bundles more, ActiveCampaign is cheaper for small lists.

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Sources

  1. Keap Official Pricing— Vendor pricing page

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