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CRM

Insightly vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of Insightly and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $15/mo cheaper than Insightly ($29/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Insightly vs Zoho CRM: Quick Pricing Facts

FeatureInsightlyZoho CRM
Starting Price$29/mo$14/mo
Number of Plans25
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to Insightly's $29/mo. Both are CRM tools with 7 combined pricing plans and 35 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Insightly
Insightly
Try it free
Zoho CRM
Zoho CRM
Try it free
Tier 1
Plus
$29/month
Start with Plus
Standard
$14/monthCheapest
Includes
  • Workflows & assignment rules
  • Cadences
  • Reports & dashboards
  • Sales forecasting
  • Self service kiosks
  • WhatsApp Business
Start with Standard
Tier 2
AI Copilot
$49/month
Start with AI Copilot
Professional
$23/monthCheapest
Includes
  • CPQ
  • Email intelligence
  • Process automation
  • Widgets
  • Inventory management
  • Google Ads integration
Start with Professional
Tier 3
EnterprisePopular
$40/monthCheapest
Includes
  • AI sales assistant
  • Journey orchestration
  • Territory management
  • Custom functions
  • Wizards
  • Customer portals
Start with Enterprise
Tier 4
Ultimate
$52/monthCheapest
Includes
  • Enhanced feature limits
  • Consulting
  • Migration assistance
  • Custom AI/ML
  • Data preparation
Start with Ultimate
Tier 5
Starter
$20/monthCheapest
Includes
  • Sales forecastingTrack progress and estimate future sales using your pipeline insights
  • Team moduleManage your team, roles, and collaboration settings
  • 2500 workflow rulesRules that run when records meet specific criteria
  • 5 CRM Marketplace extensionsPlug-and-play integrations from the Marketplace
  • Ticket managementView, assign, and resolve support tickets.
  • Agent productivityTools that help agents work faster
  • 5 customer support channelsManage customer interactions from different channels
  • Unlimited emailsHandle all customer emails
  • 1 chatbot
  • 25K bot sessionsYour chatbot can handle upto 25K chat sessions per month.
  • Visitor insights (50K visitors/month) View a real-time list of all your website visitors categorized based on your chosen criteria like location, time spent, traffic source, and more.
  • Unlimited projects
Start with Starter

Swipe to compare plans →

Insightly

CRM and project management platform for growing businesses

View all Insightly plans

Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

View all Zoho CRM plans

What Reviewers Say

Our Pick

Zoho CRM

Zoho CRM starts at $15/mo lower ($14/mo vs $29/mo), offers 5 tiers vs 2.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Zoho CRM

Try Zoho CRM free

Which Should You Choose?

Choose Insightly if:

  • You want Insightly's approach to incremental feature unlocking across its 2 pricing tiers
  • Insightly's feature bundling aligns with how CRM teams actually work day-to-day
  • Insightly better aligns with CRM-specific workflows and team collaboration patterns

Choose Zoho CRM if:

  • You want lower per-user costs—Zoho CRM starts at $14/mo, saving $15/mo compared to Insightly at $29/mo
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Zoho CRM offers 35 additional features across its plans

Zoho CRM is the more affordable choice [1], starting at $14/mo compared to Insightly's $29/mo. For a 50-person team on paid plans, this translates to Zoho CRM saving approximately $750/month. Zoho CRM offers 5 pricing tiers compared to Insightly's 2, giving you more granular control over scaling costs as your team grows. Across all tiers, Zoho CRM provides 35 total features versus 0 for Insightly, offering a richer feature set depending on your specific needs. For budget-conscious teams seeking predictable costs, Zoho CRM delivers superior value. Insightly may justify its premium for specialized needs, but most organizations will find Zoho CRM the smarter financial choice.

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Frequently Asked Questions: Insightly vs Zoho CRM

Which is cheaper, Insightly or Zoho CRM?
As of March 2026, Zoho CRM starts at a lower price point. Insightly starts at $29/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Insightly have vs Zoho CRM?
Insightly offers 2 pricing plans, while Zoho CRM offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include AI sales assistant, Journey orchestration, Territory management.
How do Insightly and Zoho CRM compare for CRM?
Both Insightly and Zoho CRM are CRM tools. Insightly offers 2 plans starting at $29/mo, while Zoho CRM offers 5 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Insightly Official PricingVendor pricing page
  2. Zoho CRM Official PricingVendor pricing page

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