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CRM

Keap vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Keap and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $286/mo cheaper than Keap ($299/mo). Neither offers a free plan.

Last updated: August 24, 2026

Data compiled by Arthur Jacquemin
Updated August 24, 2026
Try Keap freeTry Nutshell freePrice updated 4d ago
Best Value

Nutshell - Nutshell starts at $286/mo lower ($13/mo vs $299/mo), offers 5 tiers vs 1.

Keap vs Nutshell: Quick Pricing Facts

FeatureKeapNutshell
Starting Price$299/mo$13/mo
Number of Plans15
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to Keap's $299/mo. Both are CRM tools with 6 combined pricing plans and 25 features compared.

Keap uses usage-based pricing while Nutshell uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Keap
Nutshell
Nutshell
Try free
Tier 1
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Per user, per month
$13/monthCheapest
Includes
  • Unlimited contacts & storage
  • Email & calendar sync
  • AI Chatbot
  • Form builder & landing pages
  • AI Agent Marketplace
Start with Per user, per month
Tier 2
-
Per user, per month
$25/monthCheapest
Includes
  • Activity reports
  • Sales quotas
  • Lead assignment rules
  • Custom stage goals
  • Hot leads
Start with Per user, per month
Tier 3
-
Per user, per monthPopular
$42/monthCheapest
Includes
  • 5 custom pipelines
  • Advanced reporting
  • Sales automation
  • AI lead recaps & next steps
  • Meeting scheduler
Start with Per user, per month
Tier 4
-
Per user, per month
$59/monthCheapest
Includes
  • 10 custom pipelines
  • Advanced meeting scheduler
  • Audit log & changelog
  • Send email templates from Gmail & Outlook
  • Additional teams & territories
Start with Per user, per month
Tier 5
-
Per user, per month
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields
  • Enterprise SSO
  • SQL data access
  • Phone support
Start with Per user, per month

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Keap

CRM and marketing automation for small businesses

View all Keap plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans

Frequently Asked Questions: Keap vs Nutshell

Which is cheaper, Keap or Nutshell?
As of August 2026, Nutshell starts at a lower price point. Keap starts at $299/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Keap have vs Nutshell?
Keap offers 1 pricing plan, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Nutshell plan?
The Per user, per month plan is Nutshell's most popular tier, priced at $42/mo. Key features include 5 custom pipelines, Advanced reporting, Sales automation.
What pricing models do Keap and Nutshell use?
Keap uses a usage-based pricing model, while Nutshell uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Keap and Nutshell compare for CRM?
Both Keap and Nutshell are CRM tools. Keap offers 1 plan starting at $299/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. Keap Official Pricing- Vendor pricing page
  2. Nutshell Official Pricing- Vendor pricing page

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