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Keap vs Nutshell: Pricing Comparison 2026

Side-by-side pricing comparison of Keap and Nutshell. See all plans, features, and costs at a glance.

Bottom line: Nutshell starts at $13/mo, making it $286/mo cheaper than Keap ($299/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Keap vs Nutshell: Quick Pricing Facts

FeatureKeapNutshell
Starting Price$299/mo$13/mo
Number of Plans15
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Nutshell is the more affordable option, starting at $13/mo compared to Keap's $299/mo. Both are CRM tools with 6 combined pricing plans and 25 features compared.

Keap uses usage-based pricing while Nutshell uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Nutshell
Nutshell
Try it free
Tier 1
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
An easy to use, flexible CRM for teams getting started.
$13/monthCheapest
Includes
  • Unlimited storage, contacts & accounts
  • Contact management and communication timelines
  • Email and calendar sync
  • Free live support
  • AI Agent Marketplace
Start with An easy to use, flexible CRM for teams getting started.
Tier 2
For small teams that need more reporting capabilities.
$25/monthCheapest
Includes
  • Activity and Email reports
  • Sales and Activity quotas
  • Lead assignment rules (i.e. Round robin)
  • Pipeline stage goals
  • Hot Leads
Start with For small teams that need more reporting capabilities.
Tier 3
Sales automation, advanced reporting & more.
$42/monthCheapest
Includes
  • 5 customizable pipelines
  • Sales automation
  • AI call & meeting logging
  • AI lead recaps & next steps
  • Full reporting suite
Start with Sales automation, advanced reporting & more.
Tier 4
Deeper customization, change logs & more.
$59/monthCheapest
Includes
  • 10 customizable pipelines
  • Increased territories, markets, teams and more
  • Meeting scheduling software
  • Audit log and changelog
  • Send email templates directly from Gmail & Outlook
Start with Deeper customization, change logs & more.
Tier 5
Access controls, SQL and all our CRM has to offer.
$79/monthCheapest
Includes
  • Unlimited pipelines
  • Unlimited custom fields, teams, currencies and territories
  • Read-only SQL access
  • Free scheduled phone support
  • API support
Start with Access controls, SQL and all our CRM has to offer.

Swipe to compare plans →

Keap

CRM and marketing automation for small businesses

View all Keap plans

Nutshell

Easy-to-use CRM with email marketing and sales automation

View all Nutshell plans
Our Pick

Nutshell

Nutshell starts at $286/mo lower ($13/mo vs $299/mo), offers 5 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Nutshell

Try Nutshell free

Which Should You Choose?

Choose Keap if:

  • You want Keap's approach to incremental feature unlocking across its 1 pricing tier
  • You value Keap's specific feature progression from free to advanced tier levels
  • Keap's approach to CRM reflects how modern teams actually use these tools

Choose Nutshell if:

  • You want lower per-user costs—Nutshell starts at $13/mo, saving $286/mo compared to Keap at $299/mo
  • You need 5 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Nutshell offers 25 additional features across its plans

Nutshell is the more affordable choice [1], starting at $13/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Nutshell saving approximately $14300/month. Nutshell offers 5 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, Nutshell provides 25 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. If controlling SaaS spend is a priority, Nutshell offers the better cost-to-value ratio. Consider Keap only if its unique capabilities directly address a gap Nutshell cannot fill.

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Frequently Asked Questions: Keap vs Nutshell

Which is cheaper, Keap or Nutshell?
As of March 2026, Nutshell starts at a lower price point. Keap starts at $299/mo while Nutshell starts at $13/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Keap have vs Nutshell?
Keap offers 1 pricing plan, while Nutshell offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
What pricing models do Keap and Nutshell use?
Keap uses a usage-based pricing model, while Nutshell uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Keap and Nutshell compare for CRM?
Both Keap and Nutshell are CRM tools. Keap offers 1 plan starting at $299/mo, while Nutshell offers 5 plans starting at $13/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Keap Official PricingVendor pricing page
  2. Nutshell Official PricingVendor pricing page

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