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Keap vs Salesforce: Pricing Comparison 2026

Side-by-side pricing comparison of Keap and Salesforce. See all plans, features, and costs at a glance.

Bottom line: Salesforce starts at $25/mo, making it $274/mo cheaper than Keap ($299/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Keap vs Salesforce: Quick Pricing Facts

FeatureKeapSalesforce
Starting Price$299/mo$25/mo
Number of Plans14
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Salesforce is the more affordable option, starting at $25/mo compared to Keap's $299/mo. Both are CRM tools with 5 combined pricing plans and 29 features compared.

Keap uses usage-based pricing while Salesforce uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Salesforce
Salesforce
Try it free
Tier 1
Need more than 50,000 contacts?
$299/month
Start with Need more than 50,000 contacts?
Starter Suite
$25/monthCheapest
Includes
  • Lead and opportunity management
  • Account and contact management
  • Email integration
  • Customizable reports and dashboards
  • Mobile app
  • Case management
Start with Starter Suite
Tier 2
Pro SuitePopular
$100/monthCheapest
Includes
  • All Starter Suite features
  • Pipeline management and forecasting
  • Quote management
  • Lightning App Builder
  • Advanced customization
  • Sales engagement tools
  • Workflow automation
Start with Pro Suite
Tier 3
Enterprise
$175/monthCheapest
Includes
  • All Pro Suite features
  • Advanced pipeline management
  • Territory management
  • Opportunity scoring
  • Advanced reporting
  • API access
  • Workflow and approval automation
  • Custom app development
Start with Enterprise
Tier 4
Unlimited
$330/monthCheapest
Includes
  • All Enterprise features
  • Premier Success plan
  • Full Sandbox
  • Einstein AI analytics
  • Einstein conversation insights
  • Unlimited customization
  • Priority support
  • 24/7 toll-free support
Start with Unlimited

Swipe to compare plans →

Keap

CRM and marketing automation for small businesses

View all Keap plans

Salesforce

Enterprise CRM platform for sales, service, and marketing

View all Salesforce plans
Our Pick

Salesforce

Salesforce starts at $274/mo lower ($25/mo vs $299/mo), offers 4 tiers vs 1.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Salesforce

Try Salesforce free

Which Should You Choose?

Choose Keap if:

  • Keap's usage-based pricing lets you match exact team size without tier gaps
  • You value Keap's specific feature progression from free to advanced tier levels
  • Keap's approach to CRM reflects how modern teams actually use these tools

Choose Salesforce if:

  • You want lower per-user costs—Salesforce starts at $25/mo, saving $274/mo compared to Keap at $299/mo
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • You want more features built-in—Salesforce offers 29 additional features across its plans

Salesforce is the more affordable choice [1], starting at $25/mo compared to Keap's $299/mo. For a 50-person team on paid plans, this translates to Salesforce saving approximately $13700/month. Salesforce offers 4 pricing tiers compared to Keap's 1, giving you more granular control over scaling costs as your team grows. Across all tiers, Salesforce provides 29 total features versus 0 for Keap, offering a richer feature set depending on your specific needs. The pricing math favors Salesforce for most team sizes. Keap becomes worth the premium only when its differentiating features are central to your workflow.

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Frequently Asked Questions: Keap vs Salesforce

Which is cheaper, Keap or Salesforce?
As of March 2026, Salesforce starts at a lower price point. Keap starts at $299/mo while Salesforce starts at $25/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Keap have vs Salesforce?
Keap offers 1 pricing plan, while Salesforce offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular Salesforce plan?
The Pro Suite plan is Salesforce's most popular tier, priced at $100/mo. Key features include All Starter Suite features, Pipeline management and forecasting, Quote management.
What pricing models do Keap and Salesforce use?
Keap uses a usage-based pricing model, while Salesforce uses per-seat pricing. The right model depends on your team size and usage patterns.
How do Keap and Salesforce compare for CRM?
Both Keap and Salesforce are CRM tools. Keap offers 1 plan starting at $299/mo, while Salesforce offers 4 plans starting at $25/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Keap Official PricingVendor pricing page
  2. Salesforce Official PricingVendor pricing page

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