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Email Marketing

Mailchimp vs Omnisend: Pricing Comparison 2026

Side-by-side pricing comparison of Mailchimp and Omnisend. See all plans, features, and costs at a glance.

Bottom line: Mailchimp starts at Custom pricing and Omnisend starts at $11.2/mo. Compare all 21 pricing tiers side by side.

Last updated: August 10, 2026

Data compiled by Arthur Jacquemin
Updated August 10, 2026
Best Value

Mailchimp - Mailchimp offers a free plan, offers 18 tiers vs 3.

Mailchimp vs Omnisend: Quick Pricing Facts

FeatureMailchimpOmnisend
Starting PriceCustom pricing$11.2/mo
Number of Plans183
Free TierYesNo
Pricing Modelusage-basedusage-based
Annual DiscountN/AN/A

Mailchimp and Omnisend are both priced at Custom pricing, making them equally accessible Email Marketing tools. Together they offer 21 pricing plans with 29 features compared, so the best choice comes down to which features match your needs.

Mailchimp stands out with a free plan for getting started.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
Mailchimp
Mailchimp
Try free
Omnisend
Omnisend
Try free
Tier 1
Industries and Solutions
Custom pricing
Standard
$11/monthCheapest
Includes
  • $1 in one-time free global SMS to try
  • 6,000 emails / month
  • 500 contacts
  • 60 SMS (one time)
  • $1 in free SMS to try. Monthly SMS plans available, check out our SMS pricing calculator.
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
Tier 2
Integrations
Custom pricing
ProPopular
$41/monthCheapest
Includes
  • $41.30 monthly bonus in global SMS credits
  • Unlimited emails
  • 2,500 contacts
  • 3,933 free SMS / month
  • Unlimited web push notifications
  • 24/7 support
  • Account expert (from $400)
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
Tier 3
Resources
Custom pricing
Custom pricing
Custom pricing
Includes
  • Global SMS messaging
  • Unlimited emails
  • Custom contact amount
  • Unlimited web push notifications
  • 24/7 support
  • Account expert
  • Forms AI
  • Advanced reporting
  • Personalized content ADD-ON
  • Free migration
Tier 4
Account
Custom pricing
-
Tier 5
Terms
Custom pricing
-
Tier 6
Included in every paid plan
Custom pricing
-
Tier 7
Includes Standard's features:
Custom pricing
-
Tier 8
Premium adds:
Custom pricing
-
Tier 9
Standard adds:
Custom pricing
-
Tier 10
Included in the Free plan
$0/monthCheapest
-
Tier 11
How long is the free trial?
$0/monthCheapest
-
Tier 12
Related Links:
Custom pricing
-
Tier 13
Products
Custom pricing
-
Tier 14
Community
Custom pricing
-
Tier 15
Company
Custom pricing
-
Tier 16
Help
Custom pricing
-
Tier 17
Manage Consent Preferences
Custom pricing
-
Tier 18
Vendors List
Custom pricing
-

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Mailchimp

Email marketing platform with automation and audience management

View all Mailchimp plans

Omnisend

Ecommerce marketing automation with email and SMS

View all Omnisend plans

What Reviewers Say

Frequently Asked Questions: Mailchimp vs Omnisend

How many pricing plans does Mailchimp have vs Omnisend?
Mailchimp offers 18 pricing plans, while Omnisend offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Does Mailchimp or Omnisend offer a free plan?
Mailchimp offers a free plan, while Omnisend does not. If budget is a concern, Mailchimp lets you get started at no cost.
What is the most popular Omnisend plan?
The Pro plan is Omnisend's most popular tier, priced at $41.3/mo. Key features include $41.30 monthly bonus in global SMS credits, Unlimited emails, 2,500 contacts.
Does Mailchimp or Omnisend offer custom enterprise pricing?
Yes, both Mailchimp and Omnisend offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Mailchimp and Omnisend compare for Email Marketing?
Both Mailchimp and Omnisend are Email Marketing tools. Mailchimp offers 18 plans starting at Custom pricing, while Omnisend offers 3 plans starting at $11.2/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. Mailchimp Official Pricing- Vendor pricing page
  2. Omnisend Official Pricing- Vendor pricing page

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