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ActiveCampaign vs Bigin by Zoho: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Bigin by Zoho. See all plans, features, and costs at a glance.

Bottom line: Bigin by Zoho starts at $9/mo, making it $6/mo cheaper than ActiveCampaign ($15/mo). Bigin by Zoho offers a free plan.

Last updated: July 6, 2026

Data compiled by Arthur Jacquemin
Updated July 6, 2026
Try ActiveCampaign freeAffiliateTry Bigin by Zoho freeAffiliatePrice updated 11d agoUpdated this month
Best Value

ActiveCampaign - ActiveCampaign wins for marketing automation; Bigin wins for small businesses needing a simple, affordable pipeline CRM.

ActiveCampaign vs Bigin by Zoho: Quick Pricing Facts

FeatureActiveCampaignBigin by Zoho
Starting Price$15/mo$9/mo
Number of Plans74
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Bigin by Zoho is the more affordable option, starting at $9/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 11 combined pricing plans and 110 features compared.

Bigin by Zoho stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Bigin by Zoho uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Bigin by Zoho
Bigin by Zoho
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Express
$9/monthCheapest
Start with Express
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Premier
$15/monthCheapest
Start with Premier
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Bigin 360
$21/month
Start with Bigin 360
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Marketing automation and CRM platform for customer experience

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Bigin by Zoho

Pipeline-centric CRM for small businesses by Zoho

View all Bigin by Zoho plans
Our Pick

ActiveCampaign

ActiveCampaign wins for marketing automation; Bigin wins for small businesses needing a simple, affordable pipeline CRM.

Based on pricing data only. Review the full comparison below for your specific needs.

Try ActiveCampaign freeFrom $15/mo

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need comprehensive marketing automation with email sequences and lead scoring
  • •Your team runs automated campaigns and needs pipeline management together
  • •ActiveCampaign's automation depth far exceeds Bigin's basic pipeline features

Choose Bigin by Zoho if:

  • •You want a simple, affordable pipeline CRM at $7/user/month
  • •Your team has straightforward sales pipeline needs without marketing automation
  • •Bigin is easy to set up and a natural entry point into the Zoho ecosystem

ActiveCampaign is a full marketing automation platform. Bigin is a lightweight pipeline CRM designed for small businesses. ActiveCampaign wins for teams that need marketing automation. Bigin at $7/user/month wins for teams that just need simple pipeline management without automation complexity.

Try ActiveCampaign freeFrom $15/moTry Bigin by Zoho freeFree plan available
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Frequently Asked Questions: ActiveCampaign vs Bigin by Zoho

Which is cheaper, ActiveCampaign or Bigin by Zoho?
As of July 2026, Bigin by Zoho starts at a lower price point. ActiveCampaign starts at $15/mo while Bigin by Zoho starts at $9/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Bigin by Zoho?
ActiveCampaign offers 7 pricing plans, while Bigin by Zoho offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Bigin by Zoho offer a free plan?
Bigin by Zoho offers a free plan, while ActiveCampaign does not. If budget is a concern, Bigin by Zoho lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What pricing models do ActiveCampaign and Bigin by Zoho use?
ActiveCampaign uses a usage-based pricing model, while Bigin by Zoho uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Bigin by Zoho compare for CRM?
Both ActiveCampaign and Bigin by Zoho are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Bigin by Zoho offers 4 plans starting at $9/mo. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Bigin by Zoho Official Pricing- Vendor pricing page

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