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ActiveCampaign vs Pipedrive: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Pipedrive. See all plans, features, and costs at a glance.

Bottom line: ActiveCampaign starts at $15/mo and Pipedrive starts at Custom pricing. Compare all 13 pricing tiers side by side.

Last updated: June 22, 2026

Data compiled by Arthur Jacquemin
Updated June 22, 2026
Try ActiveCampaign freeAffiliateTry Pipedrive freeAffiliatePrice updated 5d agoPrice updated 5d ago
Best Value

Pipedrive - Pipedrive wins for sales-focused pipeline management; ActiveCampaign wins for teams that need marketing automation as the primary function.

ActiveCampaign vs Pipedrive: Quick Pricing Facts

FeatureActiveCampaignPipedrive
Starting Price$15/moCustom pricing
Number of Plans76
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

ActiveCampaign and Pipedrive are both priced at $15/mo, making them equally accessible CRM tools. Together they offer 13 pricing plans with 110 features compared, so the best choice comes down to which features match your needs.

Pipedrive stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Pipedrive uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Pipedrive
Pipedrive
Try freeAffiliate
Tier 1
Enterprise
$145/monthCheapest
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Lite
Custom pricing
Start with Lite
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Free 14-day trial. No credit card required.
$0/monthCheapest
Start with Free 14-day trial. No credit card required.
Tier 3
Plus
$49/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Growth
Custom pricing
Start with Growth
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Premium
Custom pricing
Start with Premium
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Per seat per month, billed annually
Custom pricing
Start with Per seat per month, billed annually
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
Ultimate
Custom pricing
Start with Ultimate
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
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ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Pipedrive

Sales-focused CRM with visual pipeline management

View all Pipedrive plans

What Reviewers Say

Our Pick

Pipedrive

Pipedrive wins for sales-focused pipeline management; ActiveCampaign wins for teams that need marketing automation as the primary function.

Based on pricing data only. Review the full comparison below for your specific needs.

Try Pipedrive freeFree plan available

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need marketing automation with email campaigns and complex automation workflows
  • •Your team runs sophisticated nurture sequences that Pipedrive's add-on can't match
  • •ActiveCampaign's native automation is more powerful than Pipedrive's

Choose Pipedrive if:

  • •You need a sales-focused pipeline CRM with clean visual deal tracking
  • •Pipedrive at $14.90/user/month is purpose-built for sales teams managing deals
  • •Your team wants intuitive pipeline management without marketing automation complexity

ActiveCampaign is a marketing automation platform with CRM. Pipedrive is a sales pipeline CRM. Pipedrive wins for sales teams that live in their pipeline. ActiveCampaign wins for teams with marketing automation as the core workflow. Many companies use Pipedrive for sales and ActiveCampaign for marketing, with the two integrated.

Try ActiveCampaign freeFrom $15/moTry Pipedrive freeFree plan available
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Frequently Asked Questions: ActiveCampaign vs Pipedrive

How many pricing plans does ActiveCampaign have vs Pipedrive?
ActiveCampaign offers 7 pricing plans, while Pipedrive offers 6 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Pipedrive offer a free plan?
Pipedrive offers a free plan, while ActiveCampaign does not. If budget is a concern, Pipedrive lets you get started at no cost.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
Does ActiveCampaign or Pipedrive offer custom enterprise pricing?
Pipedrive offers a custom-priced enterprise tier for larger teams. ActiveCampaign lists all its pricing publicly.
What pricing models do ActiveCampaign and Pipedrive use?
ActiveCampaign uses a usage-based pricing model, while Pipedrive uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Pipedrive compare for CRM?
Both ActiveCampaign and Pipedrive are CRM tools. ActiveCampaign offers 7 plans starting at $15/mo, while Pipedrive offers 6 plans starting at Custom pricing. Review the feature breakdowns above to see which better fits your CRM needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Pipedrive Official Pricing- Vendor pricing page

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