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ActiveCampaign vs Pipedrive: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Pipedrive. See all plans, features, and costs at a glance.

Bottom line: Pipedrive starts at $14/mo, making it $1/mo cheaper than ActiveCampaign ($15/mo). Pipedrive offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026
Try ActiveCampaign freeAffiliateTry Pipedrive free

ActiveCampaign vs Pipedrive: Quick Pricing Facts

FeatureActiveCampaignPipedrive
Starting Price$15/mo$14/mo
Number of Plans75
Free TierNoYes
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Pipedrive is the more affordable option, starting at $14/mo compared to ActiveCampaign's $15/mo. Both are CRM tools with 12 combined pricing plans and 130 features compared. At comparable tiers, the monthly price difference is $20.

Pipedrive stands out with a free plan for getting started. ActiveCampaign uses usage-based pricing while Pipedrive uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try it freeAffiliate
Pipedrive
Pipedrive
Try it free
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Free
$0/monthCheapest
Start with Free
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Lite
$14/monthCheapest
$14 / year
Includes
  • Lead, calendar and pipeline management
  • AI-powered report creation
  • Real-time sales feed
  • 500+ integrations
  • Personalized onboarding
Start with Lite
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
Growth
$39/monthCheapest
$39 / year
Includes
  • Full email sync with tracking
  • Automations and nurturing sequences
  • Subscriptions and forecast reports
  • Meeting scheduler and contacts timeline
  • Live chat support
Start with Growth
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
PremiumPopular
$59/month
$59 / year
Includes
  • Lead generation and routing
  • Custom scoring and company data enrichment
  • AI-powered multi-email tools
  • Contracts and e-signatures
  • Enhanced customization for teams, reports and data fields
Start with Premium
Tier 5
Premium
$218/month
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
Ultimate
$79/monthCheapest
$79 / year
Includes
  • Fortified account security with rules and alerts
  • Phone and email data enrichment
  • Sandbox testing account
  • Extended phone support
  • Partnership discounts
Start with Ultimate
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
—
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
—

Swipe to compare plans →

ActiveCampaign

Marketing automation and CRM platform for customer experience

View all ActiveCampaign plans

Pipedrive

Sales-focused CRM with visual pipeline management

View all Pipedrive plans

What Reviewers Say

Our Pick

Pipedrive

Pipedrive offers a free plan, starts at $1/mo lower ($14/mo vs $15/mo).

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Pipedrive

Try Pipedrive free

Which Should You Choose?

Choose ActiveCampaign if:

  • •You need 7 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • •You want more features built-in—ActiveCampaign offers 90 additional features across its plans
  • •You prioritize ActiveCampaign's user experience and interface over price (both tools are similarly priced)

Choose Pipedrive if:

  • •You want lower per-user costs—Pipedrive starts at $14/mo, saving $1/mo compared to ActiveCampaign at $15/mo
  • •You need a free plan with core features—Pipedrive offers no-cost access with no credit card required
  • •You prioritize Pipedrive's user experience and interface over price (both tools are similarly priced)

Pipedrive is the more affordable choice [1], starting at $14/mo compared to ActiveCampaign's $15/mo. For a 50-person team on paid plans, this translates to Pipedrive saving approximately $50/month. Pipedrive offers 5 pricing tiers compared to ActiveCampaign's 7, giving you more granular control over scaling costs as your team grows. Across all tiers, Pipedrive provides 20 total features versus 110 for ActiveCampaign, offering a more focused toolset depending on your specific needs. For budget-conscious teams seeking predictable costs, Pipedrive delivers superior value. ActiveCampaign may justify its premium for specialized needs, but most organizations will find Pipedrive the smarter financial choice.

Best choice: ActiveCampaign

Try ActiveCampaign free
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Frequently Asked Questions: ActiveCampaign vs Pipedrive

Which is cheaper, ActiveCampaign or Pipedrive?
As of March 2026, Pipedrive starts at a lower price point. ActiveCampaign starts at $15/mo while Pipedrive starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Pipedrive?
ActiveCampaign offers 7 pricing plans, while Pipedrive offers 5 plans. More plans typically means more flexibility to match your exact needs and budget.
Does ActiveCampaign or Pipedrive offer a free plan?
Pipedrive offers a free plan, while ActiveCampaign does not. If budget is a concern, Pipedrive lets you get started at no cost.
Can I save money by paying annually for ActiveCampaign or Pipedrive?
Both ActiveCampaign and Pipedrive offer annual billing options. Check each plan's yearly pricing for potential savings compared to monthly billing.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Pipedrive plan?
The Premium plan is Pipedrive's most popular tier, priced at $59/mo. Key features include Lead generation and routing, Custom scoring and company data enrichment, AI-powered multi-email tools.
What pricing models do ActiveCampaign and Pipedrive use?
ActiveCampaign uses a usage-based pricing model, while Pipedrive uses per-seat pricing. The right model depends on your team size and usage patterns.

Sources

  1. ActiveCampaign Official Pricing— Vendor pricing page
  2. Pipedrive Official Pricing— Vendor pricing page

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