ActiveCampaign Pricing Plans & Tiers
Marketing automation and CRM platform for customer experience
Pricing last verified: March 16, 2026
Pricing Analysis
ActiveCampaign's tiering ($9-229/month likely structure) bundles CRM + marketing automation + sales engagement, similar to HubSpot hub-stacking but with stronger automation emphasis. The brand positioning ('platform for growing businesses') targets SMBs scaling from email marketing into sales, creating conversion path from existing ActiveCampaign marketing automation users.
ActiveCampaign's automation-first design (conditional workflows, custom automations, integration library) creates technical moat against competitors with simpler automation—platform requires business analyst or developer resource to unleash full value, creating dependency on customer's internal resources.
ActiveCampaign's implied per-contact pricing model creates variable cost aligned with list growth—SMBs scaling from 10K to 100K contacts experience cost creep without explicit seat multiplication, a pricing model that feels natural to marketing-org buyers comfortable with per-contact SaaS.
Strengths
- Marketing automation + CRM bundling consolidates marketing + sales stack for growing companies transitioning from email-first to sales-first motions.
- Automation depth (conditional workflows, multi-step sequences, integration actions) enables sophisticated customer journey design without separate automation platform.
- $9 entry point captures SMBs evaluating marketing automation + CRM for first time.
Considerations
- Automation complexity requires business analyst or developer—teams without automation expertise may not realize platform's full value.
- Per-contact pricing creates cost creep as list growth accelerates; a company scaling 10K→100K contacts experiences 5-10x cost increase across tier progression.
- Marketing automation as primary differentiator means sales-specific features (forecasting, territory management) may lag specialists.
Growing companies (5-50 people) transitioning from email marketing (HubSpot Free, Klaviyo) to sales operations seeking integrated marketing + sales platform with advanced automation.
ActiveCampaign's per-contact tiering creates cost creep; SMBs scaling 10K→100K contacts experience significant pricing pressure to migrate tiers.
Best choice: ActiveCampaign
Try ActiveCampaign freePricing Plans (7)
Enterprise
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Premium segmentation
- ✓Unlimited automation actions
- ✓Premium CRM & ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
- ✓Custom objects
- ✓Single Sign-On (SSO)
- ✓Dedicated account team
- ✓5 users
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Premium segmentation
- ✓Unlimited automation actions
- ✓Premium CRM & ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
- ✓Custom objects
- ✓Single Sign-On (SSO)
- ✓Dedicated account team
- ✓5 users
Pro
Popular- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Advanced segmentation
- ✓Unlimited automation actions
- ✓Standard CRM & premium ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
- ✓3 users
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Advanced segmentation
- ✓Unlimited automation actions
- ✓Standard CRM & premium ecommerce integrations
- ✓Landing pages
- ✓Predictive & conditional content
- ✓Attribution & conversion tracking
- ✓3 users
Plus
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
- ✓Standard CRM & ecommerce integrations
- ✓Landing pages
- ✓1 user
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
- ✓Standard CRM & ecommerce integrations
- ✓Landing pages
- ✓1 user
Starter
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Limited segmentation
- ✓5 actions per automation
- ✓Standard CRM & ecommerce integrations
- ✓1 user
Premium
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Advanced flows
- ✓Team assignments
- ✓Dedicated account team
- ✓Up to 5 lines
- ✓8 users
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Advanced flows
- ✓Team assignments
- ✓Dedicated account team
- ✓Up to 5 lines
- ✓8 users
Advanced
Popular- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Advanced flows
- ✓Team assignments
- ✓Up to 5 lines
- ✓5 users
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Advanced flows
- ✓Team assignments
- ✓Up to 5 lines
- ✓5 users
Core
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Up to 2 lines
- ✓3 users
- ✓Shared team inbox
- ✓Broadcast and automated messaging
- ✓Up to 2 lines
- ✓3 users
How does ActiveCampaign pricing compare?
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Sources
- ActiveCampaign Official Pricing— Vendor pricing page
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