Pipedrive
Free plan available
Sales-focused CRM with visual pipeline management
Try Pipedrive freeFree plan availableBest ActiveCampaign Alternatives (2026)
Exploring alternatives to ActiveCampaign? We tracked 39 other CRM tools with full pricing breakdowns so you can compare costs before switching.
Data compiled by Arthur Jacquemin, Founder & Lead Analyst
Overview
ActiveCampaign starts at $15/month but scales aggressively. The Starter tier is marketing automation with limited CRM features. The Pro tier at $79 adds sales capabilities, and Enterprise reaches $145+. For a team that needs sales pipelines and automation together, you're likely spending $100+ per person annually.
Pipedrive at $14/month undercuts ActiveCampaign's entry point and focuses purely on sales. You don't get marketing automation with Pipedrive, but you also don't pay for features you won't use. If your team is primarily selling, not nurturing leads, the comparison shifts in Pipedrive's favor.
The ActiveCampaign pitch is consolidation. One tool for email marketing, CRM, and sales automation. HubSpot tries the same approach at free to $792/month depending on features. When you factor in that HubSpot includes marketing automation at every tier, ActiveCampaign looks less compelling.
Teams choose ActiveCampaign when they already have email workflows built in the platform and switching costs are high. Migration out takes weeks because your automation sequences live there. New teams should consider whether they actually need the marketing piece, or if a pure sales tool like Pipedrive is enough.
The licensing model is per user, which means ActiveCampaign's true cost is seat count times $79+ per month. A 5-person sales team is $395 minimum. Pipedrive for the same team is $70. That $325 difference is worth interrogating.
Top picks
Apollo.io
Free plan available
B2B sales intelligence and engagement platform
Try Apollo.io freeFree plan available
Salesflare
From $39/mo
Automated CRM for small B2B sales teams
Try Salesflare freeFrom $39/mo39 CRM Alternatives to ActiveCampaign
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Really Simple Systems
Easy CRM for small teams with marketing and service tools
CRMper-seat
From$55/mo
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Frequently Asked Questions: ActiveCampaign Alternatives
Is ActiveCampaign worth $79/month when HubSpot Pro starts at $9?
HubSpot Starter is $9 including marketing, sales, and basic service features. ActiveCampaign Pro is $79 with sales and marketing. HubSpot is the better value for integrated CRM and marketing if you need both. For pure sales only, Pipedrive at $14 is cheapest.
Why is ActiveCampaign's entry tier called 'Starter' when it doesn't have CRM?
The $15 Starter tier is email marketing focused. It's not meant for sales teams doing deal tracking. Real sales CRM starts at Pro ($79). If you just need email marketing automation, use Klaviyo or ConvertKit instead, which are cheaper and more focused.
How much work is it to migrate away from ActiveCampaign?
Contact records export easily as CSV. But if you've built custom sequences, automations, and conditional workflows, you're rebuilding 2-3 weeks of setup time in Pipedrive or HubSpot. That switching cost keeps people stuck even when they want to leave.
How many alternatives to ActiveCampaign are there?
As of July 2026, there are 39 alternatives to ActiveCampaign in the CRM category with full pricing data.
What is the cheapest alternative to ActiveCampaign?
Snov.io is the most affordable alternative at $3/mo. However, the best choice depends on your specific feature needs. Compare pricing and feature lists to find the right balance of cost and functionality for your use case.
Are there free alternatives to ActiveCampaign?
Yes, Pipedrive, Apollo.io, Bigin by Zoho, and others offer free plans. Free tiers are a great way to evaluate solutions before upgrading to a paid plan. Keep in mind that free tiers often have feature or usage limitations compared to paid plans.