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Email Marketing

ActiveCampaign vs Zoho CRM: Pricing Comparison 2026

Side-by-side pricing comparison of ActiveCampaign and Zoho CRM. See all plans, features, and costs at a glance.

Bottom line: Zoho CRM starts at $14/mo, making it $1/mo cheaper than ActiveCampaign ($15/mo). Neither offers a free plan.

Last updated: June 15, 2026

Data compiled by Arthur Jacquemin
Updated June 15, 2026
Try ActiveCampaign freeAffiliateTry Zoho CRM freeAffiliatePrice updated 5d agoUpdated this month
Best Value

ActiveCampaign - ActiveCampaign offers 7 tiers vs 4.

ActiveCampaign vs Zoho CRM: Quick Pricing Facts

FeatureActiveCampaignZoho CRM
Starting Price$15/mo$14/mo
Number of Plans74
Free TierNoNo
Pricing Modelusage-basedper-seat
Annual DiscountN/AN/A

Zoho CRM is the more affordable option, starting at $14/mo compared to ActiveCampaign's $15/mo. Both are Email Marketing tools with 11 combined pricing plans and 145 features compared. At comparable tiers, the monthly price difference is $39.

ActiveCampaign uses usage-based pricing while Zoho CRM uses per-seat pricing, which may affect your total cost at scale.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your Email Marketing needs.

Pricing Plans
ActiveCampaign
ActiveCampaign
Try freeAffiliate
Zoho CRM
Zoho CRM
Try freeAffiliate
Tier 1
Enterprise
$145/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Premium segmentation
  • Unlimited automation actions
  • Premium CRM & ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 5 users
Start with Enterprise
Standard
$14/monthCheapest
Includes
  • Envoi en masse d'e-mails
  • Modules personnalisés
  • Workflows
  • Cadences
  • Prévision de ventes
  • Champs de recherche
  • Canevas
  • Intégration à Office 365
  • Zoho Marketplace
Start with Standard
Tier 2
ProPopular
$79/month
Includes
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
  • Active Intelligence
  • Marketing automation
  • Email Marketing
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Landing pages
  • Predictive & conditional content
  • Attribution & conversion tracking
  • 3 users
Start with Pro
Professional
$23/monthCheapest
Includes
  • Blueprint
  • CPQ
  • SalesSignals
  • Gestion des stocks
  • Webhooks
  • Règles d'attribution
  • Règles de validation
  • Kiosque Studio
  • Intégration de Google Ads
Start with Professional
Tier 3
Plus
$49/month
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Standard segmentation
  • Unlimited automation actions
  • Standard CRM & ecommerce integrations
  • Landing pages
  • 1 user
Start with Plus
EnterprisePopular
$40/monthCheapest
Includes
  • Zia, assistante IA
  • Gestion des secteurs
  • Fonctions personnalisées
  • Orchestration des parcours
  • Portails multi-utilisateurs
  • Mises en page
  • Scripts client
  • Processus d'approbation
  • Sandbox
Start with Enterprise
Tier 4
Starter
$15/monthCheapest
Includes
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
  • Active Intelligence (limits apply)
  • Marketing automation
  • Email Marketing
  • Limited segmentation
  • 5 actions per automation
  • Standard CRM & ecommerce integrations
  • 1 user
Start with Starter
Ultimate
$52/month
Includes
  • Limites de fonctionnalités avancées
  • Capacités d'IA étendues
  • Personnalisation avancée
  • Préparation des données
  • Analyse augmentée
  • Visualisation des données
  • Informations commerciales unifiées
  • Administration avancée
Start with Ultimate
Tier 5
Premium
$218/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Dedicated account team
  • Up to 5 lines
  • 8 users
Start with Premium
-
Tier 6
AdvancedPopular
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Advanced flows
  • Team assignments
  • Up to 5 lines
  • 5 users
Start with Advanced
-
Tier 7
Core
$99/monthCheapest
Includes
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
  • Shared team inbox
  • Broadcast and automated messaging
  • Up to 2 lines
  • 3 users
Start with Core
-

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ActiveCampaign

Email marketing, automation, and CRM for customer experience

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Zoho CRM

Affordable CRM with AI assistant, automation, and analytics

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What Reviewers Say

Frequently Asked Questions: ActiveCampaign vs Zoho CRM

Which is cheaper, ActiveCampaign or Zoho CRM?
As of June 2026, Zoho CRM starts at a lower price point. ActiveCampaign starts at $15/mo while Zoho CRM starts at $14/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does ActiveCampaign have vs Zoho CRM?
ActiveCampaign offers 7 pricing plans, while Zoho CRM offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
What is the most popular ActiveCampaign plan?
The Pro plan is ActiveCampaign's most popular tier, priced at $79/mo. Key features include Active Intelligence, Marketing automation, Email Marketing.
What is the most popular Zoho CRM plan?
The Enterprise plan is Zoho CRM's most popular tier, priced at $40/mo. Key features include Zia, assistante IA, Gestion des secteurs, Fonctions personnalisées.
What pricing models do ActiveCampaign and Zoho CRM use?
ActiveCampaign uses a usage-based pricing model, while Zoho CRM uses per-seat pricing. The right model depends on your team size and usage patterns.
How do ActiveCampaign and Zoho CRM compare for Email Marketing?
Both ActiveCampaign and Zoho CRM are Email Marketing tools. ActiveCampaign offers 7 plans starting at $15/mo, while Zoho CRM offers 4 plans starting at $14/mo. Review the feature breakdowns above to see which better fits your Email Marketing needs.
AI Recommendations

Sources

  1. ActiveCampaign Official Pricing- Vendor pricing page
  2. Zoho CRM Official Pricing- Vendor pricing page

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