Affinity vs Apptivo: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Apptivo. See all plans, features, and costs at a glance.
Bottom line: Affinity starts at Custom pricing and Apptivo starts at $20/mo. Compare all 8 pricing tiers side by side.
Last updated: July 6, 2026
Affinity - Affinity for investment professionals; Apptivo for small businesses needing integrated CRM and operations tools.
Affinity vs Apptivo: Quick Pricing Facts
| Feature | Affinity | Apptivo |
|---|---|---|
| Starting Price | Custom pricing | $20/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Affinity and Apptivo are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 45 features compared, so the best choice comes down to which features match your needs.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Apptivo Try free |
|---|---|---|
| Tier 1 | Essential $167 / year Includes
| Lite $20/monthCheapest Includes
|
| Tier 2 | Scale $192 / year Includes
| Premium $30/monthCheapest Includes
|
| Tier 3 | AdvancedPopular $225 / year Includes
| Ultimate $50/monthCheapest Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Enterprise Custom pricing Includes
|
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Affinity
Affinity for investment professionals; Apptivo for small businesses needing integrated CRM and operations tools.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Affinity freeWhich Should You Choose?
Choose Affinity if:
- •You manage relationship-based dealflow in VC, PE, or investment banking
- •You need automatic relationship intelligence and network mapping
- •Affinity's interaction tracking and data enrichment are essential for your workflow
Choose Apptivo if:
- •You need a business management platform with CRM, invoicing, and project management
- •Apptivo at $10/user/month covers business operations beyond just CRM
- •Your team needs CRM integrated with financial and project tools
Affinity and Apptivo serve different markets. Affinity is for investment professionals managing complex relationship networks. Apptivo is a business management platform for SMBs. These don't compete for the same buyer.
Frequently Asked Questions: Affinity vs Apptivo
How many pricing plans does Affinity have vs Apptivo?
Can I save money by paying annually for Affinity or Apptivo?
What is the most popular Affinity plan?
Does Affinity or Apptivo offer custom enterprise pricing?
How do Affinity and Apptivo compare for CRM?
Sources
- Affinity Official Pricing- Vendor pricing page
- Apptivo Official Pricing- Vendor pricing page
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