Affinity vs Apptivo: Pricing Comparison 2026
Side-by-side pricing comparison of Affinity and Apptivo. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $1980/mo cheaper than Affinity ($2000/mo). Neither offers a free plan.
Last updated: August 24, 2026
Affinity - Affinity for investment professionals; Apptivo for small businesses needing integrated CRM and operations tools.
Affinity vs Apptivo: Quick Pricing Facts
| Feature | Affinity | Apptivo |
|---|---|---|
| Starting Price | $2000/mo | $20/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Affinity's $2000/mo. Both are CRM tools with 8 combined pricing plans and 48 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Affinity Try free |  Apptivo Try free |
|---|---|---|
| Tier 1 | EssentialPopular $2000/month Includes
| Lite $20/monthCheapest Includes
|
| Tier 2 | ScalePopular $2300/month Includes
| Premium $30/monthCheapest Includes
|
| Tier 3 | AdvancedPopular $2700/month Includes
| Ultimate $50/monthCheapest Includes
|
| Tier 4 | EnterprisePopular Custom pricing Includes
| Enterprise Custom pricing Includes
|
← Swipe to compare plans →
Ready to get started? Try either tool free — no credit card required.
Affinity
Affinity for investment professionals; Apptivo for small businesses needing integrated CRM and operations tools.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Affinity freeFrom $2000/moWhich Should You Choose?
Choose Affinity if:
- •You manage relationship-based dealflow in VC, PE, or investment banking
- •You need automatic relationship intelligence and network mapping
- •Affinity's interaction tracking and data enrichment are essential for your workflow
Choose Apptivo if:
- •You need a business management platform with CRM, invoicing, and project management
- •Apptivo at $10/user/month covers business operations beyond just CRM
- •Your team needs CRM integrated with financial and project tools
Affinity and Apptivo serve different markets. Affinity is for investment professionals managing complex relationship networks. Apptivo is a business management platform for SMBs. These don't compete for the same buyer.
Frequently Asked Questions: Affinity vs Apptivo
Which is cheaper, Affinity or Apptivo?
How many pricing plans does Affinity have vs Apptivo?
What is the most popular Affinity plan?
Does Affinity or Apptivo offer custom enterprise pricing?
How do Affinity and Apptivo compare for CRM?
Sources
- Affinity Official Pricing- Vendor pricing page
- Apptivo Official Pricing- Vendor pricing page
Related Articles
Best CRM Software for Agencies (2026)
Compare crm software pricing for agencies: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 10-50 people.
Best CRM Software for Enterprise (2026)
Compare crm software pricing for enterprise: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 100+ people.
Best CRM Software for Small Teams (2026)
Compare crm software pricing for small teams: ActiveCampaign ($15/mo), Affinity (Custom), Agile CRM ($8.99/mo). Hand-picked tools that fit teams of 2-10 people.
Track Price Changes
Get notified when pricing changes for these tools.