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Affinity vs Apptivo: Pricing Comparison 2026

Side-by-side pricing comparison of Affinity and Apptivo. See all plans, features, and costs at a glance.

Bottom line: Affinity starts at Custom pricing and Apptivo starts at $20/mo. Compare all 8 pricing tiers side by side.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Affinity vs Apptivo: Quick Pricing Facts

FeatureAffinityApptivo
Starting PriceCustom pricing$20/mo
Number of Plans44
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountN/AUp to 20%

Affinity and Apptivo are both priced at Custom pricing, making them equally accessible CRM tools. Together they offer 8 pricing plans with 33 features compared, so the best choice comes down to which features match your needs.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Affinity
Affinity
Try it free
Tier 1
Essential
$167 / year
Includes
  • Automated activity capture across email and calendar
  • Relationship scoring and strength indicators
  • Complete historical interaction context
  • Basic deal pipeline management
  • 40+ sources of data enrichment
Start with Essential
Lite
$20/monthCheapest
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Tier 2
Scale
$192 / year
Includes
  • Everything in Essential
  • Chrome and email extensions for deal sourcing
  • Enhanced relationship intelligence mapping
  • Deal velocity and conversion analytics
  • Mobile access to relationship insights
Start with Scale
PremiumPopular
$30/monthCheapest
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Tier 3
AdvancedPopular
$225 / year
Includes
  • Everything in Scale
  • AI-powered meeting intelligence
  • Scaled email communication and tracking
  • AI-powered alternative data research capabilities
  • Premium company and people data enrichment
Start with Advanced
Ultimate
$50/monthCheapest
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Tier 4
Enterprise
Custom pricing
Includes
  • Everything in Advanced
  • Enterprise-grade SSO authentication
  • Granular data access controls
  • Custom data governance frameworks
  • Full API access for tech stack integration
Start with Enterprise
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise

Swipe to compare plans →

Affinity

Relationship intelligence CRM for dealmakers and investors

View all Affinity plans

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Which Should You Choose?

Choose Affinity if:

  • You want more features built-in—Affinity offers 7 additional features across its plans
  • You prioritize Affinity's user experience and interface over price (both tools are similarly priced)
  • You want Affinity's approach to incremental feature unlocking across its 4 pricing tiers

Choose Apptivo if:

  • Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • You prioritize Apptivo's user experience and interface over price (both tools are similarly priced)
  • Apptivo's per-seat pricing lets you match exact team size without tier gaps

Affinity and Apptivo offer competitively positioned plans [1], with Affinity starting at Custom pricing and Apptivo at $20/mo. This pricing similarity means value differentiation comes down to feature alignment rather than cost. Affinity provides 4 pricing tiers versus Apptivo's 4 options, which affects your flexibility and cost-per-tier efficiency as your team scales and usage increases. Feature-wise, Affinity offers 20 total features across its tiers, while Apptivo provides 13. Map your required features to each tier to determine which tool delivers the capabilities you need at your target price point. With similar pricing, your final decision should prioritize feature requirements, integration ecosystem, and hands-on user experience testing. Request demos or activate trials with both vendors to validate long-term fit before committing to annual contracts.

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Frequently Asked Questions: Affinity vs Apptivo

How many pricing plans does Affinity have vs Apptivo?
Affinity offers 4 pricing plans, while Apptivo offers 4 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Affinity or Apptivo?
Apptivo offers up to 20% off on the Lite plan with annual billing. Affinity does not currently advertise annual discounts.
What is the most popular Affinity plan?
The Advanced plan is Affinity's most popular tier, priced at Custom pricing. Key features include Everything in Scale, AI-powered meeting intelligence, Scaled email communication and tracking.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
Does Affinity or Apptivo offer custom enterprise pricing?
Yes, both Affinity and Apptivo offer custom enterprise pricing tiers with quote-based pricing. Contact each vendor for a tailored quote.
How do Affinity and Apptivo compare for CRM?
Both Affinity and Apptivo are CRM tools. Affinity offers 4 plans starting at Custom pricing, while Apptivo offers 4 plans starting at $20/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Affinity Official PricingVendor pricing page
  2. Apptivo Official PricingVendor pricing page

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