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Apptivo vs Close: Pricing Comparison 2026

Side-by-side pricing comparison of Apptivo and Close. See all plans, features, and costs at a glance.

Bottom line: Apptivo starts at $20/mo, making it $29/mo cheaper than Close ($49/mo). Neither offers a free plan.

Last updated: March 16, 2026

Data compiled by Arthur Jacquemin
Updated March 16, 2026

Apptivo vs Close: Quick Pricing Facts

FeatureApptivoClose
Starting Price$20/mo$49/mo
Number of Plans43
Free TierNoNo
Pricing Modelper-seatper-seat
Annual DiscountUp to 20%N/A

Apptivo is the more affordable option, starting at $20/mo compared to Close's $49/mo. Both are CRM tools with 7 combined pricing plans and 26 features compared.

Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.

Pricing Plans
Close
Close
Try it freeAffiliate
Tier 1
Lite
$20/monthCheapest
$192 / year(save $48)
Includes
  • 18 apps
  • CRM
  • Projects
  • Invoices
Start with Lite
Essentials
$49/month
$35 / year
Includes
  • Unlimited contacts & leads
  • Multiple pipelines
  • Advanced lead & activity filters
  • Built-in forms, email, calling & SMS
  • Centralized inbox & task lists
Start with Essentials
Tier 2
PremiumPopular
$30/monthCheapest
$288 / year(save $72)
Includes
  • 46 apps
  • Supply chain
  • HR
Start with Premium
Growth
$109/month
$99 / year
Includes
  • Automated workflows
  • Power Dialer
  • AI Email Assistant
  • Custom Activities
Start with Growth
Tier 3
Ultimate
$50/monthCheapest
$480 / year(save $120)
Includes
  • 57 apps
  • All features
  • Priority support
Start with Ultimate
Scale
$149/month
$139 / year
Includes
  • Role-based access & permissions
  • Lead visibility rules
  • Predictive Dialer
  • Unlimited call recording
Start with Scale
Tier 4
Enterprise
Custom pricing
Includes
  • Custom apps
  • SLA
  • Dedicated support
Start with Enterprise

Swipe to compare plans →

Apptivo

Cloud business management suite with CRM and invoicing

View all Apptivo plans

Close

CRM built for inside sales teams with calling and email

View all Close plans

What Reviewers Say

Our Pick

Apptivo

Apptivo provides up to 20% annual savings, starts at $29/mo lower ($20/mo vs $49/mo), offers 4 tiers vs 3.

Based on pricing data only. Review the full comparison below for your specific needs.

Best value: Apptivo

Try Apptivo free

Which Should You Choose?

Choose Apptivo if:

  • You want lower per-user costs—Apptivo starts at $20/mo, saving $29/mo compared to Close at $49/mo
  • Annual billing savings matter to your budget—Apptivo offers up to 20% off with annual commitment
  • You need 4 pricing tiers for flexible team sizing—more options mean less overpaying for features you don't need
  • Your team needs custom enterprise pricing—Apptivo offers negotiated terms for large deployments

Choose Close if:

  • You need predictable billing — Close's per-seat model avoids surprise overages
  • Close's focused feature set keeps your team in control without tool bloat
  • Your CRM team's workflow matches Close's feature organization more naturally

Apptivo is the more affordable choice [1], starting at $20/mo compared to Close's $49/mo. For a 50-person team on paid plans, this translates to Apptivo saving approximately $1450/month. Apptivo offers 4 pricing tiers compared to Close's 3, giving you more granular control over scaling costs as your team grows. The pricing math favors Apptivo for most team sizes. Close becomes worth the premium only when its differentiating features are central to your workflow.

Best choice: Close

Try Close free
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Frequently Asked Questions: Apptivo vs Close

Which is cheaper, Apptivo or Close?
As of March 2026, Apptivo starts at a lower price point. Apptivo starts at $20/mo while Close starts at $49/mo. However, the best value depends on the features you need at each tier.
How many pricing plans does Apptivo have vs Close?
Apptivo offers 4 pricing plans, while Close offers 3 plans. More plans typically means more flexibility to match your exact needs and budget.
Can I save money by paying annually for Apptivo or Close?
Apptivo offers up to 20% off on the Lite plan with annual billing. Close does not currently advertise annual discounts.
What is the most popular Apptivo plan?
The Premium plan is Apptivo's most popular tier, priced at $30/mo. Key features include 46 apps, Supply chain, HR.
Does Apptivo or Close offer custom enterprise pricing?
Apptivo offers a custom-priced enterprise tier for larger teams. Close lists all its pricing publicly.
How do Apptivo and Close compare for CRM?
Both Apptivo and Close are CRM tools. Apptivo offers 4 plans starting at $20/mo, while Close offers 3 plans starting at $49/mo. Review the feature breakdowns above to see which better fits your CRM needs.

Sources

  1. Apptivo Official PricingVendor pricing page
  2. Close Official PricingVendor pricing page

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