Apptivo vs Close: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Close. See all plans, features, and costs at a glance.
Bottom line: Apptivo starts at $20/mo, making it $29/mo cheaper than Close ($49/mo). Neither offers a free plan.
Last updated: July 6, 2026
Close - Close's built-in dialer and inside sales features justify the premium only for phone-heavy teams; Apptivo delivers more value per dollar otherwise.
Apptivo vs Close: Quick Pricing Facts
| Feature | Apptivo | Close |
|---|---|---|
| Starting Price | $20/mo | $49/mo |
| Number of Plans | 4 | 3 |
| Free Tier | No | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Apptivo is the more affordable option, starting at $20/mo compared to Close's $49/mo. Both are CRM tools with 7 combined pricing plans and 40 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  Close Try freeAffiliate |
|---|---|---|
| Tier 1 | Lite $20/monthCheapest Includes
| Essentials $49/month $35 / year Includes
|
| Tier 2 | Premium $30/monthCheapest Includes
| Growth $109/month $99 / year Includes
|
| Tier 3 | Ultimate $50/monthCheapest Includes
| Scale $149/month $139 / year Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| - |
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What Reviewers Say
Close
Close's built-in dialer and inside sales features justify the premium only for phone-heavy teams; Apptivo delivers more value per dollar otherwise.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Close freeFrom $49/moWhich Should You Choose?
Choose Apptivo if:
- •You need a full business platform: CRM, invoicing, project management, and procurement at $10/user/month
- •Your use case extends beyond sales into service delivery and financial management
- •Budget matters and Close's $49/user/month is out of range
Choose Close if:
- •Your team does high-volume phone selling and needs a best-in-class power dialer
- •Close's built-in VoIP, call coaching, and sales activity reporting are built for inside sales
- •Converting existing leads through phone and email is your primary activity
Close is a premium inside sales CRM starting at $49/user/month, built for teams that close deals over the phone. Its power dialer and call coaching features are class-leading. Apptivo is a broad business platform at $10/user/month. Close wins for phone-heavy sales teams where call volume is the primary activity metric. Apptivo wins for service businesses that need CRM and business management at a lower price point. The premium for Close only makes sense if phone sales is genuinely your team's core activity.
Frequently Asked Questions: Apptivo vs Close
Which is cheaper, Apptivo or Close?
How many pricing plans does Apptivo have vs Close?
Can I save money by paying annually for Apptivo or Close?
Does Apptivo or Close offer custom enterprise pricing?
How do Apptivo and Close compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- Close Official Pricing- Vendor pricing page
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