Apptivo vs Close: Pricing Comparison 2026
Side-by-side pricing comparison of Apptivo and Close. See all plans, features, and costs at a glance.
Bottom line: Close starts at $19/mo, making it $1/mo cheaper than Apptivo ($20/mo). Neither offers a free plan.
Last updated: August 24, 2026
Close - Close's built-in dialer and inside sales features justify the premium only for phone-heavy teams; Apptivo delivers more value per dollar otherwise.
Apptivo vs Close: Quick Pricing Facts
| Feature | Apptivo | Close |
|---|---|---|
| Starting Price | $20/mo | $19/mo |
| Number of Plans | 4 | 4 |
| Free Tier | No | No |
| Pricing Model | per-seat | per-seat |
| Annual Discount | N/A | N/A |
Close is the more affordable option, starting at $19/mo compared to Apptivo's $20/mo. Both are CRM tools with 8 combined pricing plans and 59 features compared.
Review the detailed tier-by-tier comparison above to see exactly which features are included at each price point and find the best fit for your CRM needs.
| Pricing Plans |  Apptivo Try free |  Close Try freeAffiliate |
|---|---|---|
| Tier 1 | Lite $20/month Includes
| Solo $19/monthCheapest Includes
|
| Tier 2 | Premium $30/monthCheapest Includes
| Essentials $49/month Includes
|
| Tier 3 | Ultimate $50/monthCheapest Includes
| GrowthPopular $109/month Includes
|
| Tier 4 | Enterprise Custom pricing Includes
| Scale $149/monthCheapest Includes
|
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What Reviewers Say
Close
Close's built-in dialer and inside sales features justify the premium only for phone-heavy teams; Apptivo delivers more value per dollar otherwise.
Based on pricing data only. Review the full comparison below for your specific needs.
Try Close freeFrom $19/moWhich Should You Choose?
Choose Apptivo if:
- •You need a full business platform: CRM, invoicing, project management, and procurement at $10/user/month
- •Your use case extends beyond sales into service delivery and financial management
- •Budget matters and Close's $49/user/month is out of range
Choose Close if:
- •Your team does high-volume phone selling and needs a best-in-class power dialer
- •Close's built-in VoIP, call coaching, and sales activity reporting are built for inside sales
- •Converting existing leads through phone and email is your primary activity
Close is a premium inside sales CRM starting at $49/user/month, built for teams that close deals over the phone. Its power dialer and call coaching features are class-leading. Apptivo is a broad business platform at $10/user/month. Close wins for phone-heavy sales teams where call volume is the primary activity metric. Apptivo wins for service businesses that need CRM and business management at a lower price point. The premium for Close only makes sense if phone sales is genuinely your team's core activity.
Frequently Asked Questions: Apptivo vs Close
Which is cheaper, Apptivo or Close?
How many pricing plans does Apptivo have vs Close?
What is the most popular Close plan?
Does Apptivo or Close offer custom enterprise pricing?
How do Apptivo and Close compare for CRM?
Sources
- Apptivo Official Pricing- Vendor pricing page
- Close Official Pricing- Vendor pricing page
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